The guiding principle of visitor experience: try to make the visitor a "rookie"

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We know that the guiding ideology of site design is a good visitor experience, that is, visitor-centric design. So how do we do visitor-centric design? We often see articles that suggest that a good visitor experience should be "making our site more useful and convenient for visitors." And how do we do that? First we have to do a visitor experience design and then go deep into the needs of the visitors. "I think this mainstream view is not wrong, but the lack of a guiding ideology, that is, we should try to treat visitors as" rookie.

In the past, the author in the Site visitors experience optimization, the author's thinking is limited to the site's function is able to facilitate the use and performance friendly, that as long as the two pieces do well so the visitors experience naturally. Then by virtue of their own experience to do SEO, analysis of the site's background traffic data, and then, List a lot to modify the design: "This feature how to design? How to optimize this layout?" and so on.

Later, in a help friend's online shopping experience, the author's idea completely subversion.

I have a female friend who is still in college, one day this friend told me that she is going to buy a mobile phone, but for the online shopping she is not familiar with, let me give her some recommendations. At that time, I recommended several well-known 3C online store, said a lot of online to buy a mobile phone how cheap and convenient. But this friend has not bought things online, she asked me how to operate, I said very simple, into the site you know how to operate. After a long time, she called to tell me that she did not know how to operate, I was surprised, because in the author's analysis, the two appliances business platform in the visitor experience has been doing a good job. Finally, the author and she had a time on the weekend to see what was the problem. In the weeks, I personally to guide her how to operate, she encountered do not understand the place to ask me, the first encountered problems do not know how to filter out the products they want, and then in the registration and purchase also appeared a few small problems.

After two hours of guidance and purchase after finally a single one of this friend favorite mobile phone, I think this thing will come to an end. But who knows after two days, she called, said let me go to mobile phone with her to choose a station, I asked her how to do? She complained that after two days, the internet shopping phone has no news. I asked her to log on to the website to see if the order was shipped and maybe the phone was already on the way. She said there was no change in the membership center or the original content. Finally, I can only go with her to the mobile phone city to buy the same style of mobile phones. At night, just to see her QQ online, so asked her website member account password, want to go in to help her refund. Who knows to enter the system, view orders, logistics information shows that the goods are on the road, is expected to arrive tomorrow. I was ignorant ....

Maybe this little thing has been around you, but the author of this little thing is a deep feeling, as an electric business platform if the product in the middle, so that products more prominent point, perhaps my friend can be more quickly find; Although the registration process has been simplified, but for computer idiots, If you can briefly explain that will make consumers more efficient orders, if the member home can be more intuitive display order information, friends may not be so worried about the order situation.

After pondering for some time, the author draws several conclusions in the visitor experience:

1, the site is not just easy to use, friendly on it, these are just the basis of web design;

2, all the key pages of the site link, all the important content is not visitors can find;

3, the key link or content visitors can not find in a few seconds, visitors will think that the page does not have the link or content she needs.

What can we do to optimize for these visitor experience problems?

I think, this is not just a question of the visitors experience, but also how the information is reflected in the eyes of the visitors, how to put a link on the page so that visitors can easily find when needed, how the different logic clearly clearly show visitors need information.

The visitors as "stupid" is exactly what we need the site visitors experience optimization direction, visitors to the page and we feel completely different. We are probably experienced web designers or optimization experts, but most visitors are just an ordinary netizen.

The key to the design of a visitor as a "rookie":

1, site features easy to use, content information show friendly, is a site the most basic design points, must do well;

2, the page for each key content, to make them more prominent bright, on both sides of important content, can be pictures, background highlights;

3, on the page of the chain or outside the chain can not be too much, especially in the product page, visitors can not pay attention to each link;

4, the site dynamic changes in the content to be more visible directly, so that visitors to enter the page can find dynamic content;

5, the website each time interacts with the visitor can obtain the related result or the prompt, and highlights tells the visitor;

6, explain the information to be as easy as possible, so that visitors understand the function of the site related functions and operations.

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