The hand swims suddenly becomes the investment hot spot

"Can this game be ported and developed into a manual tour?" "When the Inflammation Dragon Interactive executive, Chengdu Tian Xiong Technology CEO Xu Shichang for the new development of a MMORPG game to find a round of financing, 90% of investors have raised a similar opening question-some even do not ask as" the main "end of the tour, but a detailed understanding of its hand tour plan. This is quite different from the "quotes" that he gained from an angel investment a year ago.

This year, the hand tour has suddenly become a hot investment. Not only the end of the tour, page tour and other game team, game operating platform to kill into, even do not play the Internet companies, other industry companies and all kinds of capital also "killed" came in, even the Wenzhou coal boss, speculation in the capital of the House businessmen also low-key "beach" hand Tour market.

Capital Stir-fry

This year the most fire of a hand tour is "My name is Mt", with more than 23 million registered users, the game's developers have been more than 1 billion yuan this year, after being so embarrassed that they were laid off last year. Last year, the Galactic Empire topped the list of North American Apple iOS League champions and laid out the crazy birds. Although only one day, but also let its fame, it is said that the day into 200,000 yuan ...

The myth of one-night wealth not only inspires the entrepreneurial team to keep pouring into the market, but also brings an imaginative concept to the capital market.

Denver Hand Tour, has become the 2013 capital market plays: The body crazy overweight, hand tour related concept shares against the city, while other cultural media, communications plate listed companies are fanatical mergers and acquisitions hand-travel projects. In addition to listed companies, PE, VC, private capital and other types of capital are also in the crazy influx.

"Now the investment hand swims the scene, like 2008 before and after each road capital pours into the net swims the domain." "A partner told reporters that since its inception in 2008, in the gaming industry has invested seven or eight companies, most of them are game companies, including the Galactic Empire Developer Tap4fun (formerly known as Biruni)."

He has clearly felt the changes in the capital markets over the past few years in an investment in rival travel. "Before the first half of last year, the project looked for investment everywhere, but later in the second half of last year, many of the early talks to follow up the hand-travel project has been" a foot. He said that at the end of last year, talks with a Shanghai hand tour company on a round of financing, the two sides because of valuation issues did not talk about, according to the normal rules, this year will continue to talk;

"To be honest, from a professional point of view, we don't think this is worth more than tens of millions of valuations." "He has some sense, now, the hand travel industry investment is more and more lively, but the investment bubble also comes into being; According to his understanding, professional PE, VC has contracted strategy, for the value of virtual high cautious.

Have the same feeling, and Intel investment China Director Wu Zonghui. Last year, she told reporters, Intel invested in a video gaming service provider in the country, but the entire game, especially the hand-travel industry, was fired too hot, and Intel's investment would be cautious.

But on the other hand, private capital, gaming platforms, and so on, are aggressively looking for projects.

Since April this year, Mr. Li, a long-term custodian of the fund of the Zhejiang business, is trying to find excellent hand-swim programs. What is good? Mr Li, who originally focused on investment in property and infrastructure, is not very clear and can only turn to professionals.

"The initial investment fund is 10 million ~2000 million." He confirmed to the journalist that, at first, these funds look for property, infrastructure, environmental protection and other resources, long-term benefits as exports are very normal, but because of some restrictions on policy, some of the investment exports are closed; Therefore, the search for short term investment projects, the game is a high profit, short investment return cycle of the industry.

"The choice of Hand Tour project is also some customer requirements." According to Mr. Li, at present, the majority of the investment hand tour is the second generation of Zhejiang, these people and their parents are not the same, business vision more spacious, so dare to invest in new industries. Previously, some people have benefited from the investment tide of online games, so they are trying to promote the investment of the Hand Tour project.

Yesterday, the newspaper reporter was linked to the above private funds, one of the investors, Wenzhou Coal boss Liu, the second generation. Since she took over some of the family funds, she has taken a stake in a communications technology company in Shanghai and gradually shifted to the technology industry.

"I used to play recovered, and I usually play some hands, but I don't know the game industry," he said. She admitted that the reason for the selection of investment in the field of travel is two, the funds can not be idle;

According to a marketing department director of a listed gaming company, "There is indeed a lot of capital coming from Zhejiang to find a hand-swim industry." In fact, not only Zhejiang businessmen, from Shanxi, Fujian funds are also very many. She also predicts that if the company is truly successful, more and more generous private capital will pour in.

It is in the outbreak of myth and capital influx of double stimulation, more and more entrepreneurs try to enter the gold rush, the whole industry is increasingly crazy.

"Chengdu Hand Tour almost already fast to a state of madness, what team to do, what games are developed, no matter how to make money first to develop the game to say." "It Teahouse founder Wang Jialen said, according to incomplete statistics, Chengdu has more than 700 hand Tour team or the company is to spell speed, calculated to be in the fierce competition to kill a way out."

In the industry, Chengdu is only known as "Hand Tour fourth City", ranked in the north after the canton.

"The Hand tour market is now very crazy, a bit like doing a page tour." "Snail Game founder Sihai told reporters: two years ago, the page Tour team every day by people digging, even do flash programs are not spared, but now basically no one dug, but the mobile game team situation is the opposite, before no one to speak, now every day by people digging.

Shanda Game CEO Zhang describes: Shanda game all the procedures of the turnover need to go through his signature approval, the results of his statistics found that last year, 10 of the separation of 8 of the reasons for leaving the business is to do the hand tour, "even do the management service people say to start to do a hand tour!" ”

A feast is hard to swallow

"In fact, there are no more than 10 stories from each hand Tour team," he said. "For the private sector, the research team will often simulate angry birds to introduce their own stories," said the partner.

10 people around the team, the foundation is equipped with 4 developers, Art 2, planning 1 and other personnel. This is the size of most of the hand-traveling start-up teams. "Angry Bird" "I am Mt" after all is only a few, one night rich more or more legends. 2 years ago, a software engineer decided to resign and set up a 15-person development team to enter the market, due to the huge potential of the market. In the product has not yet formed, it was a large-scale domestic business platform (fun Tour) wholly-owned acquisitions, based on the existing team to develop a new generation of hand tour projects.

At this point, the page tour platform has "sniffed" the upcoming outbreak of the breath, and through acquisitions and other means to try to layout as soon as possible. Subsequently, the team expanded to 30 people, each expenditure 800,000 monthly, after 9 months of continuous development, restructuring, on-line a large hand tour. On line only 4 months, the monthly water less than 100,000, far from achieving the desired effect. The team began to reflect on product positioning and gaming experience, again and again to restructure adjustment, lasted 1.5 time to invest nearly 12 million, income is less than 500,000.

"At present, our project is still in progress; I implore you not to disclose more detailed information." Yesterday morning, the client calmly told reporters about the entrepreneurial story, it seems that the failure and his relationship is not big. "To tell the truth, if burned is their own money, I will be very distressed." He told reporters that the group incorporated, most of them as he "burn money", over time become somewhat "numb".

"Actually, it's a vicious cycle. "He revealed that each team is very serious about the concept of the game, and constantly to the operating platform to" ask for money, and the operating platform in the packaging "hand-swim concept" to the capital markets, and constantly attract new investors to come in.

In such a circle, the capital chain will have a broken day? "Although some people quit, but in a a-share concept of the speculation, attracting more and more capital entry." "He thinks that optimistically, the more the team, the more the chances of success will increase; This is the logic of many games operating platforms, but also a lot of capital investment logic: multiple sub layout, may be able to grow a" I am Mt "-with gambler-style speculative mentality.

For this kind of speculative mentality, the former private equity manager Mr. Li feels more deeply. "In fact, customers do not understand and do not care about the specific details of the tour, such as development team, game revenue and other important information." "Mr Li feels that, in the eyes of most customers, hand-travel products are no different from real estate, gold, etc., buying just waiting for a good price to sell;

"The transfer between shareholders, hand Tour team is not feel." Mr. Li said that according to the investment experience of the earlier operation of the game, the team was only aware that this is a certain private capital, not clear details, as long as can obtain a sustained blood transfusion can be, in order to sell, investors will continue to invest in blood transfusions to maintain the survival of the team.

When you find a place to resell, once stop blood supply, will be wiped out. An example is, early last year, a Wenzhou businessman invested in a Ningbo hand Tour team, cost 500,000 ~60 million per month, but has been burning money to the beginning of the year cost nearly 7 million, the team even a game app is not online. Wenzhou businessman unbearable, the final "Heroes broken wrist."

"If he could wait another two or three months, it would be different," he said. "Mr. Li admits that the same time, the operation of the investment net game, the early entry, to pick a good opportunity to quit will indeed make money, but there will be most people lose money;" Finally, in addition to several listed online games giants, almost no amateurs. ”

"Game industry Development 30 years Hedong 30 years Hexi." Sihai told reporters, from the end of the tour, page tour and other development rules, pure speculation must not work. Although the hand tour threshold in 500,000 ~100 million. But still belong to the relative "burn Money" game business, if not find financing, most teams are burned 500,000 before the end of the split.

Mao, a game product manager who has been in business for many years, said that the current domestic competition is white-hot, the game life cycle is very short, to maintain the balance of payments to ensure that more than 200,000 of the income per month. Of the App Store visitors, 81% of the people who browsed the top 50 of the list didn't go further. 64% of applications have not been able to squeeze into the list, and eventually become a "zombie application." In the thousands of domestic tour groups, the real ability to break the list into the player's vision, open money bags to get players favor the game is far less than the 28 principle of "two."

"Hand tour market is too pompous, many people follow the gold rush, a few people brain fever together to do a game, but the homogenization of products too much." "Jia Lun told reporters to Chengdu, for example, most of the hand tour in the beginning of this year, after 6 months of research and development, the second half will usher in a focus on the online boom, is expected to 80% of the Hand Tour team will be eliminated."

In addition, Tencent, Shanda, Giants and other online games giants in the second half of the year, invariably on the line or the main push their own mobile games, by virtue of channels and user accumulation to rob withdrew tour "lost ground."

Remember the game into the page after the scuffle? After all, no matter how the capital market, for the Hand Tour team, the first is to survive.