The impact of search engine change on SEO strategy

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With the introduction of Google I/O, with the launch of Microsoft's new search engine Bing, with the Yahoo Geocities debut, the major search engines are in the big face, therefore, the inevitable adjustment of SEO. Of course, SEO has always been a factor of change.

Even as Google expands its JavaScript and flash capabilities, Ajax remains problematic for unchanging URL structures. Even if Microsoft's Bing moves into vertical search markets such as local, shopping, travel and health care, its market share will certainly not come from Google. Even if the launch of the Wolfram test version accelerates Yahoo's 360 shutdown, blogs are infiltrating the geocities, and search remains a major activity on the web.

In essence, search does not change itself. In this development storm, no operational rules have been upgraded, although the operations have been changing behind the scenes. In the United States, nearly half of the people are still using search engines every day, and many of them are only querying the relevant information.

Relevance remains the main goal of many search engines if it wants to provide better service to users. Towards this goal, the basis of SEO has not changed.

SEO has not changed radically. It is still based on the development of a search-friendly web site structure that attracts internal links around outstanding content, enhances credibility, and enhances user interaction.

However, SEO needs to be more predictive and capable of affecting the first 10 results that appear in any search results page. This is a tactic that needs to be adjusted when it comes to making a successful strategy for SEO.

Now we must look for opportunities to develop relevant rich media results, providing links to websites, local lists, images, news listings, and archives. To achieve this, blogs and social media must be part of it.

Start SEO activity is, the first question is: Where to start? The second question: How to get started? The third question: when to start.

First, start by asking yourself five questions from your blog. Blogs provide a powerful platform for you to provide a broad social space. If you spend your time and energy optimizing your blog, you'll be able to provide new, ranked search results for new users. When you make blogging a part of an online media consortium, it's easier to move to different social markets.

If there is no rush to establish social media, you can jump before you lurk. You don't need to create interactive activities in 100 different social spaces, but if you want to represent the credibility of an online brand, you have to accelerate into some space. When you make a leap, you can lurk.

When you decide which social media to focus on to optimize your online activities, consider the different groups of users you will be contacting. Doing so can help you decide where to start and what files you need to activate. Without targeted users, there is no way to provide attractive conversations or content to users.

We also need to consider what activities will produce the best response from the directed user, in order to decide how to initiate the interaction. In the end, you have to have multiple directional goals and a niche user community.

Depending on the social space and the specific user, your approach to the community varies. Also, before you go into social space, there are some general guidelines you need to know.

Social media is different and joining a social media community is not the right thing to do, you have to make people hear your voice.

While the ultimate goal of participating in the social media market is to establish links and reputation management, entering the social media community is not to think of it as your personal advertising space. Social media culture is a shared culture, not a sale. To be part of it, when you have something valuable to share with people, you must first listen and respond.

Social media is about communities. If you are real, transparent, and beneficial to the community, your ultimate success is determined only by the patience of the way. Next time, we'll talk about entering the social media market.

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