The importance of website title in SEO optimization

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Website Optimization One of the most important factors is the site's title tag (title tag), how to get a good site title? Yuan Chuang believes that it is appropriate to use a streamlined title that is attractive to the user. This tells the search engine website mainly does this, the website content also revolves around this title unfolds.

Here are some questions about the title of the website:

1, the name of the site to avoid piling keywords,

2, the site name changes caused by the damage

3, the importance of website name to marketing--brand effect

4, the company website name set

5, use what symbols to separate keywords.

1, keyword stacking title

The title of the website should be attractive enough to the user. Users search through the search engine, in determining which site should be clicked, to a large extent, depending on how you write the title?

There is no point, the title of the page is like a person's title, if you see a card printed on more than 10 titles, you will despise this person, and for such a Web page, search engines do not like. So, one of your pages is written in the title with a key keyword, and if there is more than one expression in the meaning, you can enumerate a few. For example, "website Operation _ website Operation program Download" This is still possible. Search engine is also based on the site title and site content to determine what your site is mainly written about what is the nature of what you determine in which industry weight.

Site Title keyword should not be too much, do 32 keywords on it, through the search engine "participle" technology, but also can play a number of keyword role. such as Dress up games | Free games download, through participle, in the search for small games to dress up games download Download small games download free games download a few key words. Keyword optimization, will have a good ranking.

2, the site name changes caused by the damage

In the Internet mixed for a long time, often heard some webmaster complained, because changed the title (keyword), resulting in a decline in the site rankings.

Baidu is very sensitive to the site of the title change, light people down the right, heavy K station. Analysis of the reasons, Baidu in the collection of a station, will certainly make an assessment of this station, such as this station is doing, it's the main key words, what is his domain name, what his link categories, what his server IP is, what his service content, update frequency is how long, the weight is how high and so on. Baidu will record this information in a master table, the content of which plays a vital role in the entire site. Baidu is also the main basis for evaluating a station. The contents of this main table are generally unchanged. Even if the change, but also to wait for a long time, such as the big update, it will be your assessment of this station, the weight of an update, or rise or fall.

When we change the title (home page title, Baidu is the highest vigilance), Baidu will allow you the content of this station has undergone major changes. will be the ranking of your station with temporary rankings, the decline is inevitable, but will not fall too far. This is very good to understand, for example, you are doing a novel station, you suddenly change your title to SEO site, someone else a search, the user experience is very poor. Therefore, Baidu's approach is also able to understand. According to the analysis, such a situation, such as Baidu Update, re-identify you this station, ranking will be restored, but because Baidu think you often change, the entire station in an unstable state, will put the station K off, so Baidu K station is also a certain reason, there are principles, not for no reason.

There is also a situation is the webmaster in the station, if copied imitation of well-known brands, or imitate has already applied for the trademark website name, that may want to be careful, perhaps one day your station is big, will because of the copyright question to come to the door, therefore in this advise the general stationmaster, later does the station name not to do that has the contention different station name. When you become famous, change is very troublesome, few changes included or the ranking will disappear.

3. The importance of website name to marketing--brand effect

Webmasters to the site when the name is like to use the industry, regional words to do for the site, but did not add their own unique words to do as the name, which will lead to a large number of the same name Web site generated. We take "Xiamen second-hand network" as an example to see, in Baidu Search "Xiamen Second-hand Network", the top ten are almost all called "Xiamen second-hand Net"!! If you are one of the site's webmaster, tell the customer your site is "Xiamen Second-hand network", customers search engines, in the face of so many "Xiamen second-hand network" Customers how to choose? How does the client feel? Twins are hard to recognize, not to mention a page with eight sites of the same name. If it is the sun second-hand net or carp second-hand network will not exist such problems, because they have their own brand!

We operate the site is the actual operation of our brand, do not let us hard to operate the brand and other people "share", also do not because of the similarity of the site name to let customers remember that long long domain name.

4, the company website name set

When you browse a Web page, the message that appears through the blue display bar at the top of the browser is "page title." In Web page HTML code, the page title is between the labels.

Page title is a high level of a Web page, generally speaking, the title of the homepage is the official name of the website, and the content of the Site page title is the topic of the article, the title of the column is usually the column name. Of course, this general principle is not fixed, there may be some changes in the actual work, but in any case change, the overall will still follow this rule.

For example, you will now see a lot of Web site title longer, in addition to the name of the site (company name), as well as Web site-related business, such as keywords, this is mainly in search engine retrieval results to get the ranking advantage and considered, also belong to the normal search engine optimization methods. Because the general company name (or brand name) may not contain core business keywords, so when users through the core business to retrieve, if the site title does not have such a keyword, in the search results ranking will be disadvantaged.

General website title can be written like this

1, the core product name _ website name.

2, Product name _ Product Channel Name _ website name.

There are also a number of corporate websites, government-class web site title only one title is not discussed.

5. What symbols to separate keywords

In the example above, you can see that I chose to use _ to separate the keywords, but this is not the only use, such as-and | And so on can be delimited. No official standards from the search engine say that the symbol is better, I just follow the search engine their own usage and some of the use of large sites to learn. Chinese website I will use _, because you see Baidu oneself, see Sina Net, all is so used. and the English station--well, because Google itself and Yahoo are so used.

Title set to do SEO premise, the home page is to select your own think and your site related keywords, in order to continue your next work. Www.yi98.com Diabetes Healthy World-China diabetes Health First portal, wide recruit links, I hope you support!