The innovation of domestic net games is imminent

In the past 2011, as an important part of the cultural industry, the performance of the online gaming industry is commendable. To "Journey 2" "Mercenary World" "Qian Female Ghosts" as a representative of a group of original online products, so that the Chinese online games industry in a singing decline in the dawn. However, the best performance of online games is only 300,000, far less than half the peak of 2010, which makes Chinese online games into the dilemma of homogeneity.

According to relevant data, in 2011, China's original online games sales reached 27.15 billion yuan, accounting for 63.4% of total income, and 7 consecutive years to occupy the dominant position in the market. The rising trend of the year is to highlight the strong competitiveness of domestic games. Then in the original online growth in the high-speed behind, but is a serious product homogeneity phenomenon. The result is a reduction in the number of players online and a reduction in the ability of their own hematopoiesis. Games market hot, let more and more companies into the game industry. In the production of the game more and more quickly at the same time, its quality can not be effectively guaranteed.

From the domestic professional online trading platform 5173 Weekly transaction reports can be seen, a game on the line at the beginning, will be through a variety of activities and gimmicks to attract players to send money to send equipment gifts package ... All kinds of promotions are a variety of ways to do everything. Of course, in the short term its trading volume will quickly rushed to the forefront of the list, and even those old popular games a higher momentum. However, after the promotion, due to the homogeneity of the phenomenon of serious, the game itself is not attractive, the player also began a large number of loss, a lot of district service hermit, trading volume is a slump, the end can only be bleak ending.

The reason is that the online game developers do not really understand the core needs of the player, and naturally did not develop the game to match the needs of the players. Even some online companies in order to profit from the game, casually get a game, a revision of a new game appears. This can be seen from 5173 of the turnover of one or two, roller-style trading data reflect the true voice of the player. So how can the fast-food online games let the player really raise interest! In fact, the player hopes to gain higher freedom and autonomy in the game, hoping to realize the value of self in the game. It is also said that the hope that the game developers can listen to the player's voice, to create a real match with the needs of Chinese players online games.

With the rapid development of online games industry, domestic online games innovation is imminent. believe that with the development of online games technology, China's online gaming enterprises will be real from the user's core needs, for the Chinese players to bring real innovative works of excellence.