The insider of the cooperation between millet and galaxy Internet TV

Millet January 15 released Millet box Mini version (Millet small box) no longer use ICNTV future TV internet TV integrated broadcast control license and content, but with the central-wide galaxy Internet television to reach cooperation. "Pretending to be a geek" comprehensive information learned that the small millet box and follow-up OTT box, TV and other products, the content will continue to cooperate with the Galaxy, the main reasons are as follows:

1. The content of Galaxy platform is richer

Lei said that in terms of products, millet Company's own brand products will still be mobile phones, televisions, routers, Ott in the Millet intelligent home ecology occupies a very important position. At the end of last year, Millet increased its investment in the content side, investing 1 billion of dollars in Youku potatoes and Archie, and introducing Chen as vice president of content investment and operations. Archie Art and the radio, Jiangsu Broadcasting and television station, Dr. Peng Joint venture Galaxy Internet television, in the content of more advantages. It is said that the new platform will bring millet 140,000 hours of content resources. The volume of content than the previous cooperation with the ICNTV product 64%.

In order to continue the service before the old users, millet before the box and TV will still use ICNTV platform and content.

As for millet will be with the Canton Orient (Youku) licensing side cooperation, the industry believes that, despite this possibility, but the license too many words is not conducive to product line management.

2, the Galaxy does not receive licence fees, willing to endorse the partners

The central is similar to that of the international Taiwan, which, although belonging to the first batch of OTT licences, has a significant short board in terms of video content. This also makes it in the construction OTT integrated broadcast control platform, has taken the more open cooperation posture. The introduction of Archie Video resources, the international Taiwan to introduce Youku video resources, expanded the Copyright program library.

According to the source of "pretend to be geek" said, in the press and publication of the SARFT rectification OTT market, CNTV internal more conservative, in the open up the OTT market, there was a number of set-top box manufacturers exit. And the Galaxy in co-operation with Millet and other companies, do not charge the so-called "licence fees." At the same time, in line with the relevant national policies, the cooperative manufacturers will not have too many restrictions. A cooperative manufacturer of "pretend to be a geek" said that in the process of cooperation, the galaxy is more flexible, willing to endorse the partners, some ideas are easily landing.

3, Chen requirements to do content aggregation

Unconfirmed information from the industry shows that Chen requirements in the Millet OTT new products to increase the amount of aggregate content. Millet Small Box official manuscript said, millet whole product eco-chain in the content construction through investment shares, establish cooperation and other ways to upgrade. Partners have Archie Art, Youku Potatoes, Sohu, thunder, Hua policy, such as video content provider.

However, SARFT on OTT construction of the 181th text does not allow set-top box manufacturers direct video content aggregation services. It is said that the galactic side in addition to providing content for millet, in cooperation also agreed to the requirements of millet content aggregation. In order to comply with national regulations, these content providers are expected to first access the content of the Galaxy Ott platform and then in small millet boxes and other products above landing.

According to "Pretend to be geek" understand, SARFT started OTT market reorganization and achieved "victory" after the second half of last year, the Internet video site and box manufacturers in the OTT operations are generally relatively low-key. Although there are some boxes on the "not conform to the norms" problem, but because no longer high-profile publicity, the general administration and such manufacturers are in a state of peaceful coexistence.