The joys and sorrows of large data marketing

In the United States, big Data marketing has become the mainstream of the market. Compared to the speculative traditional sales model, large data marketing is a combination of diversified marketing strategies based on customer's real demand, which can reduce the marketing cost and optimize the marketing effect.

Whether it's retail insurance or entertainment media, almost everyone in the public sector wants big data to help. The company, which is located in Washington, is a well-known U.S. data analysis company that specializes in providing sophisticated data services to companies. According to industry reports, one of the world's top five pharmaceutical companies has increased sales leads by 63% in half a year and halved the cost of each lead. "The world shoving, all for the benefit of", enterprises on the strong desire for large data marketing, is also understandable.

Abundant capital and strong market demand have helped to boost the prosperity of the large data marketing industry. 54% of the 400 marketing companies in the United States have invested in big data, and 61% have achieved substantial economic returns in those companies that have invested large numbers, according to a survey. In the 2012, data-driven marketing economy produced at least 156 billion dollars of additional value in the United States, directly supporting about 60多万个 jobs. For this reason, American scholars use the term "data-driven marketing economy" to describe the great economic value of large data marketing.

For companies scrambling to get involved in big data marketing, the road to gold is not all risk-free. At the beginning of this year, NBC reported shocking news: A Chicago couple received an ad letter with the words "daughter died in a car accident" on the address bar. It is understood that the couple's daughter did die in a car accident, the private information should not be exposed rudely opened the hearts of the couple scars, triggering public opinion: why this frightening details appear in the ad mail? Is it lawful for a company to collect such information? In the face of the challenge of violating individual privacy rights, the company that mailed the advertisement was "computerized error" to shirk its responsibility.

On the issue of privacy and information security, enterprise self-discipline is clearly wishful thinking. In January this year, U.S. President Barack Obama instructed the president's advisers to conduct detailed research on big data and privacy issues, hoping that the brutal growth of data companies could be effectively constrained by legal regulation and a game of public opinion. The President's Science and Technology Advisory Committee also conducted a study to explore the technical aspects of the relationship between big data and privacy leaks. Yet these fledgling policy studies have not yet reassured public concerns about privacy leaks.

Most people will be happy with the

when they receive personal-flavored news and product information from mobile phones. After all, someone sent a pillow when he was sleepy, the dream of the loafers. It is undeniable that the rapid development of technology has provided great convenience to life, but just as there is no pie in the sky, there is no safe and convenient technology in life. Big Data Marketing is a bunch of burning open flames, people close to the fire to get warm, but also always vigilant against the danger of getting burned.