The Liuhe model of website business operation

More and more web operators and netizens have realized the importance of the real practical value of the website and its economic value to the netizens, and commented on the website of each type by using the website's practical value and economic value as standard.

How can a website be useful? How to bring benefits to netizens? How does the website own according to this social request to build, promote and continuously perfect?

one or six the element composition

of the Oneness model

The six-in-one model refers to the mechanism of establishing, popularizing and perfecting the website, which is composed of six elements of business, content, scene, technology, channel and user, and then realizes its business objective.

1, Business

In real life, there are hundreds of industries, countless units and other business organizations, they have their own business, business scope, and have their own business objectives. In order to achieve their business objectives, the operators will do everything possible to optimize the resources, to reduce costs in the business process, expand profits and impact, in many ways, through the establishment of web sites to manage their own business, integration of their own resources has become the most effective means and ways, Therefore, the traditional service to the network under the combination of business transformation. For example, common online shopping, online auctions, online settlement and so on are the traditional business network performance.

In the six-in-one mechanism, in addition to requiring the operator to have a clear business objectives, but also the operating business to put forward the following specifications:

l have a complete business model, that is, its business is in order. For example, a manufacturer, its production, supply, sales and inventory and other business activities are reasonable and orderly rather than disorderly.

L The value embodied in the business can be accepted by the user. If a shop sells bread that is of high quality and low price rather than mildew expired.

L Business Development is dynamic. That is, as the business situation of their own constantly adjust their business, such as expanding or narrowing the scope and size of business, rather than ignoring the operating situation, without adjustment and random adjustment.

2, website content

Here the meaning of the content of the site is not only refers to the words of the site, but refers to the actual embodiment of the business, that is, due to the network of business operations, the site should have the functions and columns, as well as the specific requirements of these functional columns.

such as the Association website for its members to provide industry information, then require the site to provide members with the Industry information column or function, such as XX news column, news mailing list function, news BBS, etc., and according to different column functions to achieve different types of information transmission and exchange. We usually say that such a website can buy books, can order goods, can transfer, are refers to the functions of the site, these are also based on the essence of the business site content.

3, Site scene

Refers to the form of the content of the site, also known as interface. Because different industry, different business business produces different website content, also because of different business, different public user's custom, different website operator's management style and so on produced different Man-machine interface.

For example, a traditional market is made up of trading floors, product exhibitions, information consulting, complaint box, trading rules, etc., if these traditional business into the online business, how these functions performance, how to let users eliminate the fear of the machine, while they can calmly in the online market in various places to do product visits, Negotiate the price, sign the contract and other activities, all this is the need to solve the site scene problem.

4, Technical

Technology is the means to achieve site content and site scenarios. This technique focuses on computer technology and modern communication technology.

The understanding of advanced technology and mastery, not only will be very good to achieve business requirements of the site content and site scenes, but also to make the content and scene more perfect, thus promoting the development of business operations.

5, Channel

The channel refers to the communication channel that transmits the website information to the user to realize the business purpose, as well as the user's feedback channel. Through the channel, can establish an interactive mechanism between the website and the user, can enable the user to understand the website the style, the characteristic and the function, can enable the user to gather to the website, and through the user feedback, causes the website to be more perfect, thus promotes the business business development.

6, User

User refers to the site's existing users and potential consumers. It not only includes the target users outside the website management organization, but also includes internal users who work through the website and manage the website.

The user to the website establishment, the promotion and the consummation, realizes the management organization the management goal to play the decisive role.

If the establishment of a website does not take into account the acceptance and support of internal users, whether it adapts to this relative and traditional way of change, then even if the site is built, it will fall into the situation can not be transported. Similarly, the establishment of the site, such as not to target user needs-oriented to do functional planning, content organization, and make the scene interface with its habits, then no matter how good technology to achieve the site will become a castle in the castles.

Second, the website construction process

The construction of the website is the starting point of the website business operation.

The current business web site is a product of traditional business network, one is the unique product of network economy.

Regardless of the type of Web site, the process of its establishment is the process of business analysis, website content planning organization, website scene design and technical analysis design and the final technology realization, which is carried out by the website management organization to realize the business goal, and the process of the channel function cycle continuously.

Third, the website business operation and the realization of the management goal

After the website is completed, the website operator will vigorously promote its website to its target users, and strive to attract and retain the users in the business which the website covers, and realize their own business objectives while using the user to obtain the income.

In this process, the site covers the business and the user is connected by the channel, through the channel both have a lot of relations and relationships, then the channel becomes the operator for business operations, and user interaction, to achieve their business objectives of the key factors.

1, the composition of the channel

The channel is the website and the user carries on the interaction, the mutual Connection channel, is composed by the on-line channel and the off-line channel.

(1) General online channel composition

L The website registration and inquiry system of the famous portal website of navigation system.

　

E-mail operators send ads to users via e-mail, and engage in direct sales of products and services. Users give feedback via email.

e-Bulletin Board (BBS), mailing list (mailing list), newsgroup (news Group) These three ways are widely used in the interconnection of direct communication and communication methods.

L Message Board, complaint Bar, suggestion box and so on their own website direct feedback channels.

• Online business activities such as online conferencing, online broadcasting, premium, and award-winning surveys based on their own business.

L Network media News, banner ads, friendship Links This is the use of other network media formed between the communication channels with users.

L Online Business Alliance Web operators Support and promote each other through interrelated online business links, expanding the impact on users. such as a computer sales site suddenly increased the sales of printers.

• Online communication between users. Users of the site due to the goodwill or disgust of the communication between the online information.

(2) General off-line channel composition

L offline business activities, such as advertising, public relations, publicity, promotions, etc., the site information to the user.

L User feedback through interviews, letters, telephone, telegram, fax, telex, etc.

• Specialized exchange of activities, such as seminars, sorority houses, training courses