The longer the user stays in the electric business website? I don't think so.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Original articles, reproduced please specify: reprinted from the Electric Shang Sharong, specialized in electrical business art

This article link address: The Electricity merchant website The user stays longer the more good? I don't think so.

In the past SEO work experience, we believe that the user's stay time on the site can affect the ranking of the search. In Zac SEO blog, also on the site of the user's stay time the role of this data to make speculation. The article said that Google Talk can track users to send each other direct links, to obtain users in the Web site time and other data, thus affecting the rankings. The article also says it can also track user behavior data that hits a Web page from Google search results.

Although Zac's article was published in 06, it seems to be outdated, but there is no denying that the content of your site to allow users to stay longer. And Google's ultimate goal is to provide the highest quality content to users, so, how to let customers stay longer, not only can have more profit opportunities, but also have a positive impact on search rankings.

As a then, the information station has a lot of recommended reading and beautiful pictures, the Electronic business site has a lot of recommended products, and some quality product reviews (again such as the drying list, fill in the data live points gifts, lottery games, etc.), and even the blog site can install a flash game small pendant.

But there are exceptions to everything. And the ordinary Electric dealer website and the information station is different, for a vertical category, and has the very strong tool attribute or the professional attribute of the Electric Business website (Note: This refers to the consumption category, such as the battery, the drill bit or other production tools supporting parts, etc.), It is no longer possible to judge the quality of a website's user service by simply using the user's stay time for reference.

Because of the nature of the appeal of the vertical category of websites and the whole category mall, or vertical type of clothing, shoes and hats type of electrical business site has the following differences:

1. Browsing tools or professional properties The user is more purposeful in the website, which can be said to be the root of all the reasons.

Take you shopping to buy clothes to say, originally you tell oneself, I only need to buy a winter clothes, the result you walk to the street, you find oneself fancy of a shoe is playing 50 percent, you are enchanted unceasingly, apart to checkout. Go further, you picked a 600-piece trench coat, because the merchant carried out 1000 direct cash minus 300 activities, in order to be able to gather enough 1000, you picked a 800 piece of leather. Finally bought enough to plan things, was about to go back, you find the opposite in the clearance, buy one get one. You touch the pocket, in order not to let the preferential opportunity slip away from the front, you pick up the credit card, advance the next month salary, you carry a lot of victories, until the evening to go home.

See, you ended up buying a bunch of things that weren't planned, and most of the time was spent on buying these things. If you are visiting a large business super, your purpose becomes even more blurred.

And if you're going to buy a battery for an electric drill or a drill for a digger, you're not going to end up buying a bunch of things that you don't want to get into, and wander into the night.

It is clear that the purpose of the power of the site is too strong to attract customers a short time to stay. You can understand my point of view by reacting these common sense to the website of the electric dealer.

2. Need a certain product knowledge to find their own suitable products.

It means that if you don't know anything about the product, it's hard to find the product on the website.

Also take the example above, when you buy clothes and shoes on the street, you are most concerned about the good things, the corresponding, shopping on the website you will see the model wear good looks.

If you buy an electric drill battery, you need to know a lot of product knowledge, such as adaptation model, charging power, adapter, plug model and so on.

The key question is, you're looking at models and/or trying clothes, and you turn around in front of the mirror, and even if you don't like it, it's a great chance to stay and pick. But if you buy an electric drill, you will not be able to find the model you want in five minutes, and you must not hesitate to turn off the site. (from this point of view, the importance of customer service is self-evident.) )

3. The disadvantage of the vertical type of electrical quotient is not enough. The recent uproar of every guest, and a large number of shoes, the decline of the electric quotient is considered to be inseparable from this.

Personally, I think, in fact, the vertical power of the tool properties will not be affected by this too much, at least in the author's foreign trade in the field of vertical electric business did not feel the cold winter, but the domestic and foreign electric business environment and cultural differences, it is not good to generalize.

So, the tool nature of the vertical type of Electronic business website, what is really can do reference user data?

We can refer to this formula, the number of different products in order/(user average stay time * bounce rate), the greater the calculation result ratio, it is proved that users in your site to choose a product successfully spent less time.

Perhaps the above formula is not scientific, but can be used to describe my point of view: the user in the shortest possible time to buy the most suitable products will be your optimization has the tool attributes of the vertical electric business site core.

Finally, for this kind of attribute website optimization and construction operation, I have the following suggestions:

1. The construction station programmer must understand the product each kind of attribute, even must achieve the mastery. In the establishment of the Web site program, the attributes should be listed in class, so that users on-demand search.

2. Web site SEO in the formulation of keyword strategy to the product of various types of attributes and appropriate types to take into account.

3. The website's customer service should pay more attention.

4. The search function of the website must be repeatedly detected, this is the user's most used program.

5. The website color not to be fancy, should be steady, the slide should use company photograph, employee photograph. The product quality and return, the expiration date is written in the most conspicuous position.

6. If you can use Google Map to identify the best location for your company.

7. Payment process is very simplified, foreign trade recommended PayPal One-click Payment Application.

I am here to comment, if you have a better idea, welcome to mail or directly under the article message.