The Lost information world, the land of Xanadu

My friend asked me, "Are you feeling the nature or are you going to retreat to practice?" I said No!, the lack of information here, I was buried in the lack of information in the world can not come out.

The problem of information overload has plagued a large number of users, users in order to screen out information overload and bad information, will use a variety of methods to filter out their unwanted information, such as keyword subscriptions, anti-spam settings, friend ring permission settings, information overload in addition to make users become "more substantial" outside, but also make users become more tired. Information overload is really a serious problem at the moment, and developed social networks and other Internet platforms give users faster access to information, especially in the mobile internet era, which should be called the Big Bang.

Contrary to information overload is the problem of lack of information, which is more disappointing than information overload, or even despair. Users want the information can not be obtained, seems to be in another world, and a steady stream of patterns of information flow form a sharp contrast (Baidu Pictures, Google pictures and many other picture stations have adopted the mode of information flow, Sina Technology, NetEase Technology, Tencent Technology industry have adopted the way of information flow), It is a feeble cry and struggle.

I was in the home for a few days, it is the lack of information is the problem of poke pain point, I am extremely very, very much miss the information of the day, even if it is information overload, information explosion (God horse gonorrhea, syphilis and so on, there is a telephone pole where there is such information, I do not have that demand), will have some choice, Information missing pain point is the user can only through the original means to get the information they want, many times there is no way to get, to life brought great trouble and pain, if you miss Xanadu life, you can taste the taste of information missing.

Missing information: The author (micro-credit public number: Guo Jing's Internet circle) that the lack of information refers to a variety of traffic, social networking, Internet, mobile internet, goods sales, civil affairs and other information can not really flow, users can only through the original means of human resources to obtain information, relative to the developed information age, Lack of information is like a paradise.

KM as a social network for computing units

Social networks occupy a large number of user surplus time, brush Weibo, play micro-letter, talk about the MO, see meet, and so on, not only a means to pass the time, but also a way to obtain information. In the mobile internet era, some social networking products will be popular social networking, and some will be the main social networking, based on geographical product attributes, widely used in several social networking products.

Nearby people, near the user function in mobile Internet social networking products occupy an important role, it is a necessary weapon, the North Mountain, such as the broad line of the city's users can profoundly feel this function brought dividends.

The figure is for a user to use micro-letters, MO, met three products near the person (selected is the female) function contrast diagram, which micro-letter found is a user, distance of 7km, MO found more users, the nearest distance is 2.43km, and found a lot of users, the nearest distance is 9.05km.

According to a user, the same three social networking products, nearby users in the north of the vast majority of areas such as the nearest distance is a unit of hundred meters, more areas are 10 meters as a unit.

The social network's position in a first-tier city is very different from its position in this "Xanadu land", and it is more like the outer hive of a fault, using the honeycomb principle to describe social networks. A large number of users are missing, resulting in no bridge between users, social network fault, information can not achieve the basis of social network transmission, kilometer and hundred meters in the distance reflected at this moment incisively and vividly.

The UGC in my sleep

UGC (Usergeneratedcontent) is composed of rich and colorful Internet information, one of the most important means, Baidu encyclopedia, Post bar, forum, question and answer website and other information to give users a very big help (said that this spam information can be rolled thick, these products help you 10 times, Fooled you once and you start to get the wrong idea, they contribute the relevant content spontaneously by the user, the other part of the user will benefit from the contribution of this information, such as the departure time of a train, Beijing where there is delicious, Qichun County is where.

The UGC information is almost zero, and it is difficult to get useful information. As for classified information sites, marriage sites, recruitment sites and other information, is also a rare, information is almost a few months ago, bar, forum, etc. is very few, search the local Baidu encyclopedia, incredibly only 760 information (actually less), The information that is contributed by the user, is too sand, want to find really useful, is also several months ago.

Low-level user capacity, resulting in the region related to the UGC information is also approaching, their UGC like in the dream, but also in the web1.0 era, the lack of information, but also need to fill more information on the Internet, mobile Internet, and web2.0 information overload era separated a whole time, information missing.

What is the mobile Internet?

Asking this question is not telling a funny joke, what is the mobile Internet? For the domestic number of hundreds of millions of users of mobile Internet products, ask the mobile Internet is a bit clumsy. The mobile Internet in the region is indeed a relatively "wonderful flower".

Grassroots operators have too little coverage, even with mobile internet users, just to stay in mobile social, mobile video and other basic tools, as the mobile payment, mobile Internet related products is like a dream of the elusive.

Mobile Internet is what, because most users can not access to mobile Internet related products, not contact, the term is too unfamiliar in the region.

Where is the lack of information?

The lack of information is mainly embodied in the following aspects:

(1) The fault of information such as people's livelihood. For example, shopping, traffic and other information appeared in the vacancy, the top level of information is not through the appropriate channels, users can not get the information from the bottom, the information occurred fault.

(2) The user access to information channel is missing. Users limited to basic information tools, the access to information is very limited, the only users are only in the basic functions.

(3) The lack of user habits. The upper level in the information output is not in place, to the lower users caused by the Internet, mobile Internet is just entertainment tools, and did not become a good helper of life.

How to perfect missing information?

After the lack of information, how to build a good and perfect information flow for users to serve it? From the following three aspects:

(1) To create a rich source of information. The power of the source of information is very important, it may be from local government websites, authoritative traffic stations and other sites, only their information exists, other users will be able to obtain information through it, and the other part of the information to contribute to the dissemination of these valuable information.

(2) Information makers and communicators. With the information source at the top, need information manufacturers and information communicators to improve information, the dissemination of valuable information (valuable is relatively, after all, each user contribution to the information is completely different, for other users are not the same value), the Internet and mobile Internet communication platform is very many, encyclopedia, paste, Forums, blogs, etc., can give users the information to provide a channel of communication, the problem here is, how to attract these information builders can contribute to the long-term free valuable information.

(3) The cultivation of the bottom user's habit. In fact, the bottom user is the real message "Porter", their information in the pyramid system is the largest, low-level user habits, to help the bottom users will also think that the value of their information spread out, so that the information on the surface can be wider.

Enjoy the dividends of information, and then because of information loss and desire to breathe information, no information, completely unable to do. The Lost information world, this is a land of Xanadu.

Wen/Guo Jing