The low price controversy behind the Grand E-book: looming content loss

Chen finally into the e-book market.　　He may not have thought that Shanda's first-hand strategy for E-book Bambook is expected to become a watershed for the development of the local e-book industry. "I don't care about Chen Tianqiao as an ebook, he should be working against jobs to do a tablet computer."　　"has been on the grand development of E-books doubt the local consumer electronics industry chain integration expert Yi said, 998 yuan price behind, Shanda is not to do a loss of trading, it seems that Chen Tianqiao broke the Chinese E-book industry tacit understanding, let people see the plight of the industry. Spoilers Grand Grand March of electronic books is not news. But the August 6 of the grand, but let the industry opened the pot.　　Because, the Grand literature CEO Hou claiming cost price is 1800 Yuan ebook, grand but to 998 yuan to sell. Blow let a lot of peer fear, because the current market brand manufacturers of mainstream products all in 1500 yuan.　　Plus the United States Amazon has before the latest version to 1000 yuan below, therefore, almost all other e-book companies secretly to the grand price "killer" issued a question, that Shanda should do their own duty, should not be involved in the end product market, otherwise it will mess up the market.　　However, probably considering the grand content of the layout has been taken into account, the electronic book companies cautious to add, several companies even asked reporters to the grand E-book. "Should say Chen do content or good, do terminal well, I think he is an aggravating, he should more memories of the failure of the box."　　"One of them has become the scale of the South China Electronic book business representative said." Even the most powerful Chinese ebook "one brother" Han Wang technology is the same. In Friday, facing the reporter's question, Han Wang Technology chairman Liu said, to Shanda E-book Company does not make any evaluation. When the question was repeatedly asked in time, he said very respectable grand, it is in the content of a "innovator", Han Wang is also working with it.　　Forced to the end, he reluctantly said, at most, belong to the "competing" relationship, as if there are some embarrassing. But MP3 Niuman, who also stabbed the way into the e-book market, can't manage that much.　　At last week's Shanghai Book Fair an E-book Summit forum, the company vice President Liu Chaogui public joke Grand said, its ebook bambook cost price is known as 1800 yuan, actually does not surpass 800 yuan, and announced various components and so on element's concrete cost structure. The scene a burst of laughter, many manufacturers seem to suddenly understand the grand tricks. Because, the grand own announced cost structure and the field data has the very big contradiction.　　For example, the electronic ink panel, which had already fallen to about 45 dollars, was marked 65 dollars, which was quoted last year. Shanda did not respond to this topic again.　　Several days ago to emphasize the cost of nearly 2000 yuan of Grand Literature CEO Hou, did not answer the phone. However, Shanda seems intent on stimulating peer sentiment. August 13, the Grand Bambook official website Bulletin said, because the number of new application users too much, has been early closed official invitation code application, and one-time inThe requested user has sent out the remaining invitation code.　　and the emphasis on Bambook value of about 3280 yuan, will be restored after the market price, equal to say, 998 yuan Price has become 3500 e-book promotional price.　　Idiau founder Ding Huiwen told reporters that the price difference is too large, will affect the market price system. Warm tip: Players can log on through the mobile phone duowan.cn read more play news.　　[Page] The crisis of the content profit Model Yi said, the grand E-book 998 yuan Price, let the E-book enterprise feel embarrassed because, the local enterprise still can rely on hardware terminal to make money, content profit model has not formed yet. This is also the main product of local e-books in the upstream components prices significantly lower the conditions, still maintain at more than 1500 yuan higher price reasons.　　They are full of sense of crisis for Amazon, the big price movement, lest this situation let them lose their jobs. Amazon has naturally made its content a profit model. Ding Huiwen believes that its global terminal sales have exceeded millions of levels, which can support the establishment of a content-earning model.　　This is the reason Amazon dares to reduce the terminal to below 1000 yuan. And so far, Han Wang, Dr. Yi, academician and other E-book enterprises, are just the establishment of a common E-book city.　　They believe that, over time, they will be able to challenge Amazon's market position.　　However, Li Qingcheng, the founder of China's electronic book industry and dean of the Software Institute of Nankai University, believes that this is a waste of industrial resources, China should make full use of the model of horizontal division of labor, focus on resources to challenge Amazon, Apple. "The Kindle sold more than paper books, which is a conspiracy."　　He said that Amazon's E-book sales, including E-book content, distributed on the Apple ipad, the iphone and other terminals on the software, this is an industrial chain, the overseas Sony, was blinded by this conspiracy "half-dead." Li Qingcheng said, Han Wang and other companies, still there layout platform, in fact, the content of the operation and the Han Wang's relationship is not very good will become a burden.　　As for founder, because of years of wavering, the result is now, "There are so many good resources, also can not produce a good child." Yi also believes that Chen Tianqiao's business acumen is reflected in this situation.　　At present, at least in the Chinese E-book industry chain, it is difficult to find again such as Shanda has a lot of content resources advantage of the Internet enterprises, in the content of the king of the era, Chen seems to have the right to define terminal products, and even affect the upstream core components market, like jobs. Up to now, Shanda has network games, video, music, literature and many other content resources, and began to establish a vertical integration of the industrial model. Among them, only the grand literature in the book bookstore will have 60 billion words original literature content, 3 million copyright works, more than 1000 kinds of electronic journal magazines.　　E-books, it seems, are expected to become the new weapon of entertainment empire after the failed box of Chen Tianqiao. However, when it comes to integrating content via E-books, Yi that TianThe bridge picked the wrong thing, and he should have fought with jobs instead of Liu with a bunch of people.　　Because, the ebook belongs to the depth reading tool, with the entertainment terminal with the reading function is different, at present simply cannot the grand its net swims, the video, the music, the literature resources completely integrates together. Or Chen Tianqiao is waiting for the industry to mature, but time waits for no one. I am sure that E-books will become a grand transitional product, even complementary products.　　Yi said that from the launch of the Grand E-book cycle, hesitation, pricing strategy, it is hard to believe that this is the Grand Group Top-down strategy. Li Qingcheng that even if the grand next strong to push the E-book business, will encounter a lot of resistance.　　Because, the grand literature content mainly is the romance, the fantasy subject matter, looks from the age section, mostly belongs to the adolescence crowd, cannot the depth reading, looks from the terminal, is more suitable for the smartphone fragment to read. The development of the Grand Electronic bookstore seems to confirm this view. Up to now, has opened on-line nearly half a year "The Cloud Book Bookstore", currently only has developed the Han King, the Patriot Two terminal Enterprise participates in the cooperation, and the cooperation scope is small.　　And Hou also tan Chen, the content of the electronic book, the initial 90% above all should be free. Li Qingcheng adds that Shanda's single online literature cannot support a professional E-book terminal. Liu, chairman of Han Wang, added this view from the side.　　For example, he said, online literature is mostly text format, suitable for terminals below 5 inches, and 5 inches to 7 inches, which can fully display the contents of traditional books. "Of course, when it comes to newspapers, the 5-inch to 7-inch E-book reading is not good enough, because it is mostly in PDF format, which is one of the main reasons Apple's ipad can divert the newspaper market," he said.　　"Liu, the company will also launch the next 9-inch ebook, to create a new reading model." Although far from Amazon's model, Yi is still optimistic. He said that the current profit model is mainly driven by e-book companies, rather than local content manufacturers, especially traditional publishers of the active change.　　Once the crisis consciousness of China's 580 publishers is mobilized, the Amazon overseas will surely be flooded by local e-book companies.　　Foreign media assert that the traditional book content resources, decided that China will become the future of the global E-book industry power. Warm tip: Players can log on through the mobile phone duowan.cn read more play news.