The method of optimizing the control of navigation weights in enterprise website

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The optimization of the enterprise Web site is most uniform and lacks thinking and innovation. In the process of optimization into a collection and the chain of competition. Many do business station SEO people think that the optimization of the enterprise station there is no good way. This paper will first describe the method and idea of optimizing the navigation weight of the enterprise station.

The biggest common problem of enterprise website is the setting of navigation bar. Most of the corporate website navigation bar are home, company profile, product introduction, news, online message, contact us. Few people go from SEO perspective to rewrite these meaningless navigation bars. such as "Corporate culture" page should be only as a page rather than a column, so that the weight of the dispersion, so that the keyword-free page should be nofollow off.

As for "contact method", if only the telephone, address and so on very simple information, can not be placed in the navigation bar. Because the general site will be at the bottom of the site or lower left corner, the lower right corner of the contact method. It is recommended that you cancel the "contact" page or nofollow it off.

and pages like "message online" If you think you should be in the navigation bar from the user experience point of view, then the ice nofollow advice is to drop it.

The weight of the control, simple is to make meaningless pages as little as possible to get the weight, and the Head Navigation link page, that is, the column page, will be more than the normal page to get a higher weight. The head navigation bar on the corporate web site has given too much weight to pages like company profiles.

Corporate Web navigation is the same, this situation should be changed. For the people who do the website, it seems to have become a kind of thinking set, but for the people who do SEO, but can not be modeled, but to learn to optimize these unreasonable factors.

Next is the website bottom navigation. Most of the enterprise station will be placed at the bottom of the same content and head navigation, there are some sites at the bottom of the contact only place, not on the navigation. From the point of view of SEO, the suggestion is that the bottom only places like "Product Center", "News" and so on the column navigation and will be the core keyword as anchor text link back page, for example, at the bottom of my website will have an anchor text link seo.

Home page can be added at the bottom of the site map, message, contact us and other links, other pages do not place. The goal is to focus the weight of the inner pages on the main columns and eventually deliver the back page.

Article by ice Love original http://www.seothink.org/blog/arc-web-01/