The millet generation is just as bad as a hammer.

Hammer phone is suffering a serious credit crisis! Since May 20 held a press conference, hammer phone has been still holding the pipa half cover, many media to get the prototype is also praised attitude. and to "craftsman", to sell feelings to fans of the Luo has been on the microblog to the subscribers revealed the Hammer phone production progress, although also mentioned capacity issues, quality control issues, for very "scarce" shipments of data, fans of the mood are relatively stable, are waiting patiently filled with the spirit of the craftsman and feelings of the hammer phone.

Unfortunately, this patience and silence was completely broken by the official delivery of the hammer phone. The screen leak, the shell has the flaw, the handset is not neat, even the camera has missed the glass cover, the handset has just shipped has encountered this series of bad product quality question. It also makes the hammer founder of the Luo pressure Alexander. July 20, Luo on its microblog, said sincerely that the production capacity is worse than the worst results in the plan, the defective products to be replaced and returned, and canceled 300 yuan reserve to 0 yuan booking.

In this respect, some people take the millet mobile phone contrast said, from the hammer cell phone capacity, quality problem, millet generation than the hammer much better, lei indeed than Luo. But in my opinion, millet and hammer are Dora, all revealed that internet companies in the mobile phone when the "tone" is greater than the "strength" of the status quo.

The millet generation is also very bad why not be spit trough?

Why the millet generation has not been the user mass spit quality problem? Is the millet generation really better than a hammer? From the quality of the hammer phone burst, these problems do not affect the use of, only affect the beauty. These quality problems are not less than hammers in the millet generation. I was the first batch of users to get the millet mobile phone, at that time with the hands of the Motorola milestone in contrast, found that the 1 generation of millet mobile phone button lamp uneven, the handset position also has the deviation, the screen display color yellow, mobile phone touch-sensitive, shell plastic feeling too strong burr and so on.

However, the quality of the millet generation has not been large-scale spit, the reason is simple, because Lei in the press conference has expressed the millet in the design is not an excellent mobile phone, he said "No design is the best design." And millet was labeled "enthusiast" mobile phone label, in the press conference on the use of many cosmetic words, such as the world's fastest and so on, advertised millet mobile phone hardware performance, which also completely concealed the millet mobile phone in the quality of weakness.

Now Luo has been a "craftsman", to create an excellent quality product, which is a huge fan of the appetite, they even think that the hammer hand and the iphone has the same strong industrial design standards, this high expectation that the Hammer fans are very low tolerance of quality, So is a little leak can not be forgiven.

In fact, in the mobile phone hardware addition is the most simple work, any mobile phone companies can complete, so the market four nuclear, eight cores, 2g/4g memory of the mobile phone, but it is difficult to find the exquisite workmanship. Small Mirejun (Jiao) Ming (Hua) is located in this "enthusiast" positioning, so that millet can continue to add to the hardware and do not have to chew the phone industry design and quality of these two hard bones. 4 years later dared to try to launch the metal border of the Millet 4 mobile phone, is said to be not full metal back cover. And Luo's hammer phone to separate its own path and have to take this more difficult to go industrial design road, this is not any supply chain capacity, industrial design capacity, research and development capabilities of the hammer phone is entirely suicide.

The "heavy" of industrial design of mobile phone

"Light Company" is known for the Internet mobile phone companies in the face of industrial design and quality of this very "heavy" technical ability when the total loss of the right of speech. Once they touch the industrial design, the quality of the two most technical processes will be back to the original, and traditional handset manufacturers for these two processes can be easily steered. Apple's iphone has been leading the way in the design of the mobile phone industry, creating barriers through a large number of proprietary technologies, and it is said that Samsung's delay in pushing metal-shell handsets is due to fears that it will touch Apple's patents.

And the Motorola phone milestones I used earlier, blade, etc., has long been the design of metal fuselage, even the use of Kevlar materials to enhance the feel; domestic handset manufacturers, such as Zhongxing star 1th, 1.18 mm Ultra narrow frame, 6.58 mm ultra-thin fuselage design, all glass front and rear panels, diamond cutting metal corners, aerospace titanium alloy skeleton, and the aluminum-magnesium alloy frame used in ZTE's secret, etc., have been easily produced.

Hammer phone advertised double-sided glass design, chasing the footsteps of Apple IPhone4, but almost died; Millet to the fourth generation to dare to try metal frame, the phone has not been fired on the sky, it seems that the world only Millet 4 to use the metal frame, and already in the glass fuselage, Metal fuselage to achieve mass production of traditional domestic mobile phone companies are not in the spread of sound over the Internet mobile phone companies.

I do not have the ability to research and development, supply chain capabilities, industrial design capabilities, quality control of traditional mobile phone companies in the rough. They have come to the forefront of the design and quality of the mobile phone industry, at the same time their prices have been similar to the Internet brands such as millet, such as industrial design, ZTE Star 1th 5 model 13-frequency 4G mobile phones only 1399, more than Millet 3 is worth buying (I send fans of the 6 mobile phone is this).

As I said on the internet thinking before the Millet 4 Conference: "The internet makes a lot of people lazy, they live in the virtual world, do not want to go to the mall to touch and contrast goods, online information and social platform friends of the voice becomes their best decision to buy goods, but they forget to listen to the false, Seeing is the truth. So millet through the internet marketing, to the vast number of users to create another information asymmetry, masking the various deficiencies of the millet mobile phone. Coupled with the frenzied mentality of young users, the promotion of the social platform, Millet's "Word-of-mouth" began to spread wildly. ”

Finally, I would like to tell you that young mobile phone consumers, we must know that there is a gap between the virtual and the reality. Loud, vocal internet companies in the mobile phone product technology research and development of weak, short time is difficult to make up. They are using "false" marketing to create the so-called "Word-of-mouth" to cover up their product deficiencies, while to improve the hardware research and development capabilities to leave time, their success is "opportunistic" original sin in it, it is not worthy of young people worship and learning.