The Ministry of Culture denies the abolition of the game and has never studied

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Ministry of Culture denies cancellation of game ban

Oriental Morning Post

After nearly 13 years of quiet Chinese game market, the news came suddenly.

January 28, China Daily quoted the Chinese Ministry of Culture as saying that the relevant ministries are looking at the game sale ban and consider reopening the gaming market, "has done some research, and with the relevant ministries to discuss the possibility of open markets." ”

Cultural Marketing Department of the Ministry of Culture the Entertainment art market management related people yesterday responded that the ministry did not study the abolition of the game ban, said it is not the Ministry of Light to decide.

However, another person interviewed by the Ministry of Culture said yesterday that the environment had become looser in recent years and that even if there had been changes, it would be considered in the light of cultural market development.

The so-called "game ban", that is, published in June 2000, "on the development of electronic game management sites," The idea of special governance (hereinafter referred to as "opinion"). "Opinions" by the Ministry of Culture, the Ministry of Public Security, the general administration of customs, as well as the state Economic and Trade Commission, Ministry of Information Industry, MOFTEC and Commerce Bureau. "Opinions" pointed out that "from the date of the publication of this opinion, for domestic video game equipment and its 0, accessories production, sales stop." Any enterprise or individual may no longer engage in the production and sales activities of video game equipment and its 0, accessories for domestic. "The concern of the regulators was that electronic gaming establishments disrupted public order and caused potential harm to the physical and mental development of young people."

However, China has not banned online games and has not issued a similar ban on gaming devices, including Sony and Nintendo, which include the famous play redevelop (commonly known as PS) and the Wii, which are sold to China through parallel imports; Lenovo and Microsoft, including companies in the domestic launch of the body sense game consoles, but the manufacturers to define such games as educational or sports-meaning equipment, so as to avoid the above regulatory policy.

The report of the China Daily 28th has allowed traditional game makers such as Sony and Nintendo to see the possibility of a full opening of the Chinese market. The same day, Sony shares rose 9.07%, Nintendo Rose 3.56%.

Sony has been looking to China as a potential market for gaming operations and is preparing for potential business opportunities, Bloomberg said yesterday, citing Sony gaming department spokesman Satoshi Fukuoka, saying Sony is working on "constructive discussions" with Chinese regulators.

But what Sony China told the Morning Post yesterday was that there was no information that could be really published.

The cancellation of a Chinese game ban may take some time. China Daily reported that, because it was more than 10 years ago, 7 departments issued a joint policy, so to remove the ban also need to obtain the unanimous approval of these departments.

Sony has also not given up its efforts to sell gaming machines in China through open channels. Last June, Sony Computer Entertainment company set up a branch in Guangdong. That July, Sony Computer Entertainment game Machine products passed the Chinese 3C certification, once let the outside world that Sony PS3 is about to enter China. But last November, the product's 3C certification was cancelled.

In early November last year, Sony announced that its global sales of PS3 had exceeded 70 million since its launch in 2006.