The most reliable site is the sales force-driven website!

The most reliable site is the sales force-driven website!

A few days ago, a person in Dongguan Drobo Talent Network, understand the situation of this site, although I have left the network recruitment industry for a long time. But JOBCN this alternative site has always been my concern and curiosity. Once my blog "Brand Mr. Shangxiang" open in a marginalized it site, but 1 years also reached 300,000 of the traffic, become no competitor of the "China Recruitment website First Blog", can be said to understand the small Internet industry the only valuable place.

This biased in Dongguan recruitment site, has been to the extreme, paranoid sales first and stand in the Chinese network recruitment industry, this site does not have a marketing department, the annual marketing fee is always 0 (but this site's traffic has been in the network recruitment industry around 10), Also do not need any network technology (the network recruitment industry has no technical content to say), there is no new product development. Boss Lin Siming idea is as long as the recruitment of recruiting enterprises to pull up, job seekers will naturally come up, the site traffic naturally increased. So this website will 90% of the company's resources into sales, other promotion, technology and other basic neglect. So his 2007-year sales are expected to be 35 million, tens of millions of profits each year (such a profit has accumulated over 10 years), bought 6000 square meters of office space, recruited 500 workers-grade salespeople, all the way to the phone, is said to be now in the fund to build "Zhuo Bo Mansion", "China's only national talent website that does not accept any venture capital" is publicly declared on its website.

And Chinahr in the Guangzhou market 2004 years to invest 4 million to 5 million of the promotional costs, the monthly network recruitment of sales on average only 2 to 30,000. Since the end of 2005, the full introduction of Zhuo Bo Sales Manager and Sales model, the current sales of Guangzhou online recruitment has reached 200,000 to 300,000 per month. Visible marketing can not drive a successful website, but sales can be successful. I used to spend millions of of the cost of a recruitment site to enter and maintain the top 5 Chinese recruitment site, more than 100,000 people a day visit, but the sales did not automatically increase the corresponding;

A lot of job site small entrepreneurs always told me on MSN, he found a job site success secret, or in the technical breakthrough, I always smile advised them, preferably in sales to see what new breakthroughs, do not think of any new secrets. such as vertical search recruitment is a big breakthrough, but all of China's vertical recruitment site revenue of 0, so in addition to sales breakthrough, there seems to be nothing to break through.

Look at how JOBCN is doing: the choice of people standard: Wolf culture, near the limit of the management model (in the blunt is to squeeze employees). Sales Initiative: attack, emotional sales: Personal Chinese-style emotional communication (kickbacks). Performance-oriented: Performance first, all work and culture around the sales performance figures. Pressure-type management: forced to achieve performance by force. Pipelining: Use it to turn sales into standard factory line operations.

Drobo in the absence of any marketing, no job seekers, no office conditions by telephone sales in East China also achieved a monthly sales of nearly million. Success of The big factor: Drobo Overall positioning is mainly factory customers, they seized the Yangtze River Delta and Pearl River Delta Factory customer interaction opportunities to achieve sales success.

But his approach is also highly controversial:

Extreme impersonal. (Whip management)
Extreme short-term behavior. (Prices are set arbitrarily)
Extreme dishonesty. (boast of exaggeration)
Extreme contempt for promotion. (Popularization of useless theory)
Extreme attention to the recruitment effect. (advocating fraudulent sales)
Extreme attention to the image (malicious copy, against competitors)
Extreme Personal adoration (all success or failure is tied to the boss).

The internet is stuck in a vicious circle is, the more the image of the site, the more successful the site, the more people scolded the site, the more access to the large number of sites. Many people are not optimistic about JOBCN's extreme negative practices, but he has been successful in business for many years and will have been successful for a long time.

There are roughly several types of web-driven one is the user demand-driven Web site, such as hao123 as the representative, seize the user needs to seize everything; one is technology-driven, and the application of a new technology can drive the popularity of Web sites, such as the latest Twitter apps; a capital-driven, typical video site. , nothing, to see who's Web site has the money to burn to the end; but the most reliable of course is sales-driven, this kind of website even if nothing, like JOBCN so even if nothing, can be sold to make a profit, can laugh to the end, the worst can do a "dirt rich man", the tube he has no VC.

Although a website is the result of integrated operation. But if you have no resources, even if there is nothing (no technical innovation, no new product development, no promotional costs), but as long as sales success, it is possible to succeed in everything.

(Exclusive, first-episode Eric Net)