The most valuable investment value 50 strong bookkeeping and management must be conveniently remembered

As an annual event of the investment industry, the "2014 China Equity Investment annual ranking and the nineth session of China's top 50 awards ceremony" held by the Qing Ke group in Beijing recently. Domestic accounting Management app category leaders casually remember successfully selected "2014 China's most investment value enterprises top 50." As a domestic mobile finance leading manufacturers hand technology under the flagship products, conveniently remember the user size has exceeded 120 million, daily record more than 10 million financial records. 2013 with a series of products for users to manage 500 billion RMB debt, 100 billion RMB financial investment. A decision category ecology of the app people in life generally have the habit of bookkeeping, the first small notebook, later on the PC with Excel. However, before the introduction of notes, bookkeeping in many people's impression, is still a small and fine market segments, the domestic market accounting software at one time there are more than 140, divided into each product users are not scale. With the introduction of the notes, quickly broke the people's personal accounting application market traditional knowledge. 2010, conveniently recorded in Apple Store shelves, only two months then rushed to the top of the financial table, has been ranked first in 1600 consecutive days. In the major Android Market, conveniently recorded are the most popular accounting applications, download the total number of super category. According to the latest release of the "China Accounting Management app Mobile Market Research Report 2014," The survey data show that the handy science and technology under the memory, the card cattle card Butler products, open more than 4 times the core monthly active data has more than the whole category of other products core monthly active sum. In the month of the use of China's accounting and financing app, the long sum of the products used in the month has reached 947,000 hours, which has exceeded the total of other products of the whole category. In the first five digits of the accounting app startup number, hand in hand with technology and card cattle card Butler monthly start-up times total up to 28.734 million, also more than the entire category of other products in the month of the total use. According to the third party agencies on the domestic financial management app in the mainstream Android distribution platform download data statistics show, conveniently recorded in the mainstream platform download total of 89.61 million times, almost the last 10 similar products combined. Professional gene to create a continuous leading account of financial management app category has its different characteristics from other mobile app category, that is, to always grasp the professional and the best balance of user interaction experience. Conveniently remember the series of products can be distinguished from their entrepreneurial team senior financial and financial industry background is not unrelated. Hand Technology founder Valley Wind from the enterprise-level financial software manufacturer Kingdee, has been the dean of the Kingdee Institute, the Internet Business Department general manager, Kingdee Friends and Business Network deputy general manager and other management positions. Hand-tech development team also come from the enterprise-level financial software industry and financial enterprises. Compared with most of the current "halfway" business start-up teams, the real demand and field in the management of science and Technology affairsLandscape application; From the initial budget setup, the first page of the record, the professional account management team for personal financial management have a more in-depth understanding. This professional background helps to more accurately excavate the user in the personal financial system, as well as the UI interactive experience design of the demanding have been widely imitated by similar products, become the whole category product functional design standards. In particular, conveniently remember the 9 major version of the new introduction of multiple ledger functions, redefined the way of accounting and financial management. A ledger corresponds to a life scene, so that accounting more into life. This revolutionary feature update once again for the entire category to expand the new direction of development, quickly become similar products are scrambling to imitate the object of plagiarism. So far, the domestic accounting of the app category, only to be conveniently recorded in the Apple App Store launched a fee version, paid income in China after the gold, and has been in the 1600 consecutive days of the financial classification list ranked first. The recent Apple dollar price adjustment rules more let conveniently remember all the way, in a short time to obtain the enthusiastic Apple users, ranking up to the fifth. Bear in mind the team in the operation of the wolf, not overnight. The team is still maintaining a new version of the weekly speed of product iterations, quick response to user needs, small steps run. Since its inception has been adhering to the full customer service system, to maintain the team's focus on user experience, so that the user-centric operating principles of a solid implementation of the hearts of each team member. The financial value chain in personal finance entrance has grown into the biggest personal financial entrance in China, and it is also becoming more and more important to remember the series products in the future of internet finance. And in September this year to obtain Fosun Brothers Capital, Sequoia Capital with the investment of tens of millions of U.S. dollars B round of financing. Fosun CEO Liang said Fosun Group is working to build China's most influential financial group, mobile finance is also part of Fosun's financial industry chain, so using its VC fund Brothers Capital to invest in this round of investment, Fosun's accession will also strengthen the understanding of the financial field. A round of investment in Sequoia Capital on the development of the same optimism. Shen, founder and executive partner of Sequoia Capital China Foundation, said that Sequoia's focus on the forefront of various fields, and the continued high growth in the field of mobile phone finance, has amply demonstrated the value of this highly professional entrepreneurial team in the field of Internet finance. Sequoia's additional investment is ripe. Among hundreds of millions of users, small business groups have reached 20 million. Gu Feng said to reporters that this part of the user's characteristics, one is a higher degree of activity, the three-month continuous accounting accounted for 80%; the second is a large accounting flow, single bookkeeping average amount of more than 1000 yuan. The "Business Ledger" aimed at this group of people is aimed at making these users more professional and convenient in managing their own business streams. "Business Ledger" focus on the breakdown of the population is not only large enough to allow the users of the technology to the next level of scale, more importantly, it has realized the Shang and subdivision of the financial management people, more conducive to the future realization of greater value for change. Through "BusinessLedger "This part of the users gathered, their personal income is much higher than the average level, investment and financial needs more vigorous." Gu Feng said that if they have a surplus in the short term without flow, in the notes can buy a solid monetary fund to increase daily value. At the same time, these business groups often have a regular short-term funding needs, conveniently remember with the bank customized micro-loan products, so that users have the most convenient access to the money, so that reputable users get more capital for the expansion of business. In fact, short-term business capital demand has become the main source of domestic peer-to-peer microfinance. The future of technology companies will further increase its accompanying notes, cattle and other products data mining and traffic opening, for the current domestic Internet financial entrepreneurs to provide accurate financing and lending flows.