The new regulations on Internet audiovisual programs are in the offing and the enterprise wind direction is unknown

Experts believe that the new rules should be in two aspects: first, consider the introduction of tiered management; second, to achieve effective content distribution, management, through the regulatory departments, content providers and video service providers to complement each other's resources and effective integration of the new year just arrived, Just founded network technology company still less than 3 months of Zhang is always in the state of anxiety. What bothers him is not the company's evolving business, but the regulations on the administration of the Internet Audiovisual Program Services (hereinafter referred to as "Regulations"), which will be officially implemented on January 31. "This regulation really has a lot to do not understand the place, our company mainly to do early childhood education website, which is an important business in the website to provide child-related video services, in accordance with the current provisions, we are only a private enterprise, after all the video can not do, it is an unknown." "Zhang mood is almost all the audio-visual as the main business of the network company's collective voice. And the VCs are not the wind. In fact, the rules are confused not only by the operators of various network companies, and even legal professionals have a lot of waiting to solve the question. Shengzhi, a lawyer for the US law firm, recently received advice from a number of clients, including overseas companies wishing to engage in audiovisual business in the country, as well as investment institutions such as investment banks and venture capital firms. "Investment banks directly consult us, domestic network video companies can not invest, many of them have invested in the domestic famous network video companies." Under the original contract, the investment organization has the right to withdraw its investment when the investment company does not comply with local laws and regulations. Customers want us to be able to give them clear advice on whether to withdraw funds. It is difficult to make judgments in accordance with the regulations already in place. Domestic laws often have a corresponding judicial interpretation issued, hope that the relevant judicial interpretation and rules as soon as possible. Zheng-Zhang, like the same, has always been concerned about the progress of the regulations. There are data shows that China currently has large and small video sites of about 400 to 500, the larger scale has Youku, Tudou, pplive and so on, but also have a lot of small and medium-sized companies just started. Most of these sites are driven by overseas venture capital, registered in Caimas, Is., British Virgin Is. and other non-state-owned enterprises such as private or foreign capital. According to incomplete statistics, 2003 to date, hit the Chinese video site in the field of venture capital of more than 200 million U.S. dollars. With so much money coming in, it means that once VCs feel the wind is changing, online video companies are likely to face the dilemma of getting their money out. Zheng said that the whole regulation, the most important is the eighth article related to the license issue. The conditions for obtaining a permit are "to have a legal personality, a wholly state-owned or state-controlled unit, and no record of violations within three years of the date of application". If only literally, most network video companies do not have the qualifications to obtain a license. Now the industry is waiting for the first company to get a license, and the company will be a rod. The new regulation to promote the industry reshuffle although the wholeThe industry is waiting for rules, but many in the industry say it is not surprising that the rules have been introduced. In the experience of the "color, ring" abridged fragments, Zhang Bin's wife, CCTV Olympic channel broadcast, such as the spread of video, the relevant agencies on the content of the network video management is normal. Moreover, the current domestic video enterprises springing up in general, the industry shuffle also needs an opportunity. "3 years ago, we didn't know who the regulators were or who it might be, and at least we knew it was a joint operation between the two departments." Tudou CEO Wang said the industry was not surprised by the new rules. The new rules, he argues, have taken a "positive step" towards greater transparency in regulation. The same view is also PPLive CEO Yao. PPLive relative to Tudou such as video upload platform, more with the nature of network television, but also by many people in the industry as the "regulation" the impact of a relatively large class of enterprises. However, Yao said it was not surprising that the policy was introduced. The new policy for many small and medium-sized enterprises to provide online video services, the impact is greater, it will cause the industry reshuffle, improve the industry threshold, making the market more standardized. Therefore, for large enterprises, the impact is positive. Fu Shinghua, chief analyst at Analysys International, points out that strictly speaking, the rules are not entirely new. As early as 2004, there was "internet and other information network to disseminate audio-visual program management measures" (SARFT 39th order) began to implement, in principle 39th, according to the current Internet audio-visual programme market situation made the corresponding additions and changes. This is to standardize the market order, for the long-term healthy and sustainable development of the market. When it comes to companies affected by the regulations, Fu Shinghua said that the new regulation 17th proposed "Internet audio-visual program service units broadcast political and audio-visual news programs, should be (city) level above the radio, television production, broadcast programs and the Central News Unit website published in the political class audio-visual news program." "This has a greater impact on Web sites that have access to political news videos through user channels for major traffic." Regulations to avoid across although many network video companies in response to the provisions of the confusion, there is confusion, but Fu Shinghua revealed that, according to the international understanding of the situation, most well-known companies have shown a positive attitude, especially the leading enterprises. Zheng-cheng View, the "provisions" issued, in fact, the leading enterprises are the focus of supervision, the government hopes to standardize the leading enterprises, thus playing a role in regulating the entire industry. According to reporters understand the situation, including Tudou companies are actively striving to get permits as soon as possible. Fu Shinghua predicts that the regulation will have a certain impact on industry development and competition pattern, the result will be reflected in 3-6 months, and the licensed enterprises will reconstruct the industrial resources through mergers and acquisitions. In addition, apart from the hope that the Government will expeditiously introduce relevant judicial explanations and rules to solve the industry confusion, Fu Shinghua proposed that the Government should consider two aspects: first, consider introducing a layered grading tubeActing。 "One-size-Fits-all" can not achieve effective management and optimize the use of effective resources to promote stable and healthy development of the market. And for reference to the hierarchical management system, the implementation of High-quality video site support, to give high-quality content, marketing and various resources, to enable the real user needs of the product can be better developed, and the video service provider forward guidance and incentives. Secondly, to realize the effective distribution and management of the content, we need the complementary advantages and effective integration of the supervisory department, content provider and video service provider. The regulatory authorities should consider how to build a solid alliance with the best video service providers, thereby promoting the healthy and sound development of the industry to achieve the goal of mutual win for regulators, content providers, video service providers, partners and clients.