The next 1 billion Dollar Club is to sing?

Recently, the Internet industry is surging, singing a line of the spread of big moves, the surrounding friends are chatting to sing the base friend ads, and now see the market, valuation 3 billion U.S. dollars. Talk to a few friends about a topic: 1 Billion dollar threshold.

In the past, 1 billion of dollars for internet companies is a big hurdle, remember 2003, Sohu market value of 1 billion U.S. dollars, but also opened a special press conference. Now, the value of 1 billion dollars seems to be just a ticket.

This wave of mobile internet waves, the most potential to get 1 billion dollars club tickets are 3 companies: Mo, Sing, tick.

Mo will be listed, but also to this wave of mobile internet start-ups set a benchmark, next, the next to get 1 billion dollar class tickets company will be singing it?

There are three dimensions to see the PK of these two companies:

1, the user Pain Point dimension: are National sexual pain point products.

There are two sets of data:

MO is founded in August 2011, the number of users in 2012 22.5 million, 2013 users 84.23 million, the number of users in 2014 180 million.

Sing it was founded in May 2012, October 2013, the number of users over billion. The number of users in 2014 was 200 million.

The number of users over billion, the stranger spent 3 years, sing it took 1.5 of time. With the founder of the Mo Yantan, sing the founder of Chen have talked about their entrepreneurial origin. Yantan was still in NetEase, on business trip found himself a pain point: In a strange place, can quickly find people with similar interests to chat. Chen is because at that time saw a mobile phone K song software, experience to do very bad, but the user download volume and active degree is very high, decided to kill into the entertainment application field.

Mobile internet early, social and entertainment applications are the two major pain point market, these two areas were also the Red Sea fight, but the last Mo, sing Deus, rely not only on the choice, but also a continuous product-level scream.

2, Product screaming dimension: Who can continue to provoke the user's exciting point.

Mo, sing it can Deus, is by the continuous manufacture of users scream.

The road map of the Stranger's upgrade: Strangers to make friends, and then to the group, and then to the surrounding social and O2O.

Sing the product upgrade Roadmap is more unique: early, sing it is to catch the pain Point K song, first to do mixed-tone processing and hardcore fans-eager to sing a famous little beauty.

Later, sing it began to introduce social concepts, to guide users to share, the use of Third-party accounts landing, greatly facilitate the user in the microblogging platform, such as the widespread sharing and dissemination. Set up a scoring mechanism to stimulate the user's greed and hatred, but also enhance the user stickiness.

Recently, the way to sing is to move community. According to the three characteristics of "The pursuit of quality life, deep self and loneliness" in the 00, sing 6.0 the flattening and social properties are enhanced. such as simplifying layout, unified page style, as well as increasing the "Send flowers" and other value-added functions are well satisfied with the personality needs of the network social networking.

Sing it. A recent 80-second micro-film in New York's Times Square has expressed the most authentic side of the story-they are not unable to communicate, they are not too lazy to explain, they are not unscrupulous, but dare to love to hate, they are like a virgin, rabbit. The most exquisite is that the micro-film a line is not-can not say, sing! This is the true portrayal of the young man's heart. Sing it. Therefore, it became the most direct and the most individual vocal platform of the young group.

3, business model dimension: to become a big battle.

The hardest upgrade is the business model.

Mobile Internet in the mode of change or the Internet that famous money rule: Everything to the user-centric, the other in a throng.

First look at the data of the mo. In the first 9 months ending September 30, 2014, the total net revenue of the street was 26.205 million U.S. dollars, up from 817,000 dollars in the same period last year. Among them, the subscription fee revenue of 17.853 million U.S. dollars, higher than the same period last year, 7.59 million U.S. dollars. Mobile gaming revenue was $6.891 million trillion, compared with a zero revenue for the same period last year. Other service revenues were $1.461 million trillion, up from $58,000 a year earlier.

Mo mo Current income model, the biggest comes from member increment, second is mobile game, third is advertisement, O2O etc. I think, when Yantan founded the MO, I would not think that by collecting membership fees can make so much money. This business model is the most conventional mode of social software, and it's about operations.

The income that sings is not announced, basically the biggest also is the member increment income. But sing it has silently become the App store after Mo Mo's best-selling app, also looks very good.

This year, Chen announced the killing into the offline KTV, which is a bold move, but also a major upgrade of the business model. Chen to change the KTV industry with internet thinking, as Tesla has changed the car industry. Sing it. From the mobile phone KTV to the line of KTV, is a new technology, innovative ideas to subvert the existing market determination. and the online community and offline KTV scene synchronization, can also be the industry to spend the entire closed loop-users can not only in the Internet to the object to send flowers, hair letters exchange, and even can be about to the other side of the line KTV karaoke together, while users online KTV in the consumption, It will also experience a sense of fluency in which the app controls everything. The entire KTV consumption process will be mobile internet.

In Chen's words, "in addition to the giant's social apps, it should be the largest and most active social application in addition to the stranger." ”

The ambition of singing is not small, sing when you can get this 1 billion-dollar ticket?