The pain of running a blog site

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"Ye Dehua Blog" has been created for 6 months, although the blog operation is not very successful, but through the 6 months of exercise and experience accumulation, Ye Dehua personal blog site This form also has a certain view. Blog site has been "small and live" by the vast number of webmaster and netizens love, here to mention is the webmaster generally tend to build independent blog (with independent domain name and server), while the major platform for the free blog is often used to build outside the chain; The vast majority of blogs on the internet are free blogs that have been applied to the major blogging platforms, and the most popular form of blogging is the creation and management of free blogs without any cost involved.

Blog site is characterized by "small and live", "small" is that it has no information portal class station of the huge, whether on the content or the structure, even in the site's operations management team, these all do not show the blog site "small" this feature; In addition, the blog site also has a great "flexibility" in the news information type station, Its content is often the form of a press release, such articles often do not have the author's subjective factors, the purpose of the article is only to send a message to the reader, information-type Web site articles difficult to resonate with the reader. But the blog site is not so, often blog site operations managers (called bloggers) are a certain aspect of the experts or interested people, bloggers are willing to share their knowledge and interests in the blog, make more friends, often read blog friends should know that the content of the blog site is more inclined to "plain-style", Sometimes the first person mainly, but also involved is often the real experience of the blogger, so this article is very easy to generate repercussions in the reader, which is one of the advantages of the blog site.

This article Ye Dehua to say that the blog site in the operation of some disadvantages, and these disadvantages for the blogger is seriously painful.

(1) Theme Location pain

These days a reader friend through the blog to contact me, said he wanted to build an independent blog, hoping to get my help. I think the program of blog site is relatively easy to solve, the internet has a variety of open source blog site source code, of course, there are a large number of templates to choose from, so the most headaches in the early days I think it should also be the theme of positioning. To Ye Dehua blog, in this short 6 months, Ye Dehua's blog has changed the theme 3 times, although each time the positioning or more biased to the Internet, but its details have changed a lot. However, I hope that you do not change frequently in the early stage of positioning, would rather spend a lot of time before the station to think about positioning strategy, and not in the rough to build the site after the frequent changes, the latter will make people feel that this site is not trustworthy site, but also let people feel that the site's operations management team do not work attitude. Of course, from the search engine point of view, is not advocating the site after the frequent changes. The theme of blog site is painful, because this direction should be the blogger is good at, interested in, or has the foreground, in the end which aspect is more important, varies from person to person, because sometimes different.

(2) The pain of content creation

More and more bloggers are already aware that the only way to blog sites is to provide high-quality original content, people throughout the blogosphere, you can find those famous, successful website, no one is not the proof of this understanding (interested friends can see Moonlight blog, left Bank reading, Lei Feng Network, etc.). The content creation of the blog is very painful, many bloggers all complain write to write already do not know what to write, Ye Dehua also have this feeling, but the only way to get rid of this kind of predicament is "see more think more write". Really, want to write inspiration constantly, only "see more" to open the mind, only "more think" can have their own thoughts, only "write" can long-term let oneself have this feeling of writing. Therefore, a successful blogger must be an avid reader of reading, a thinker who likes to think, and a good writer. The pain of content creation, long-term insist writing is painful, but want to get rid of this pain, there is no other way, please continue to go on, because success and failure is often only one step.

(3) The pain of Operation promotion

Now the major portal news websites are competing for the uniqueness of their content, because like to read news friends will find Tencent, Sina, Sohu, NetEase these large news media provided by the news to a large extent are homogeneous, because they are comprehensive media, they tend to report domestic and foreign events, Because the similarity of focus is bound to lead to homogeneity of content, this is one of the reasons why comprehensive newspapers are more than local newspapers (community newspapers). news website promotion can preach how timely the information itself provides, how accurate, and the blog site is not the same as the blogger, we provide content is not news, so that there is no timely, accurate say, we can only say that we provide content is not another site, but there is a problem , is that what the blogs offer that other sites do not have that are really worth reading? If you think your content is very good, worthy of the reader to see, but you can not directly tell the reader in the promotion of "I write good, worth looking at", this is disguised as a boast; If you think your content is just general, then the reader is less necessary to read your blog. No way, blog from the birth of the beginning, there are a variety of personal factors and small site characteristics. Also, the content of the blog site will not be too much, the general blog will only update one or two articles a year, the number of updated articles may also be a day to update the amount of Sina, because the number of content is too small, and then do outside the chain will also have great limitations.

The above three points is Ye Dehua in the process of running the blog the deepest feelings of the three places, and finally advised all bloggers: the success of the blog is to adhere to, is innovation, is flexible operation.

This article starts in Ye Dehua's blog, sponsored by Cheaplululemon, sponsor website address: http://www.cheaplululemon.com, reprint please indicate the source.