The powerful force of the window

A small window, the strength of the existence of how much, how important to the site? For similar problems, Tencent, Sohu, 360 and other sites with practical action to answer everyone: The window will not stop, and many enterprises will continue to join the ranks of the window. And through the CNNIC data, we understand: Sohu Play window to Sohu contribution to the PV accounted for the total PV 20%, and Tencent network in this respect is up to 30%.

According to China Internet Data Platform (www.cnidp.cn) data show: Sohu window to Sohu contribution to the PV accounted for the total PV 20%, and Tencent network of this number to 30%;

To see the number of visits, Sohu Play window for Sohu contribution to the visit to account for Sohu's total visit 31%, Tencent net this number to 37%;

The most alarming is the user coverage: Sohu window covers the Internet users of Sohu (sohu.com) Total coverage of about 60% of the user, and QQ window coverage of the number of people even accounted for the Tencent network 90%.

Around the 2008 Beijing Olympic Games, Tencent began to use QQ window to promote its own portal Tencent Network, and Sina, Sohu, NetEase competition portal has made no small gains. Subsequently, the site began to follow this practice, Sogou Input Method window, 360 security guards, such as window.

The attitude of the window, the user performance is also very interesting, it seems to be dissatisfied with no objection. According to a survey conducted by the CNNIC Chinese Internet survey community, only less than 30% of people were satisfied with the content of the items clicked on the mini home page. However, less than 30% of the people will directly close the window, more than 70% people will be more or less click, browse.

For the future of the small window, CNNIC analyst Jiangong is very optimistic, he believes that, based on large data technology, the Internet for People's behavior, attributes of the ability to capture, analysis and prediction of unprecedented power. Based on the integration and analysis of cross-platform and multi-terminal dimension data, the Internet can be smarter to interact with you, based on the precise locking of people's social situational positioning and spatio-temporal positioning, and the window--the front desk that interacts with you--may bring you more surprises.