The profit model of today's video websites

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

The speed of Internet video development is much faster than the development of the Internet, which we can see from the time of the growth of personal wealth of US internet celebrities, but it is not necessarily a good thing to grow fast. Online video from the 2006 "hot" to become today's "sweet potato" is enough to prove this point.

Today, almost all video sites are facing the same puzzle: How to find good applications and find good business models to make a profit? For the domestic size of the video site profit model, I summed up the following several, I hope the struggle in the video "Red Sea" the vast number of warriors can calm down to examine and analyze.

Video Patch Advertising

Video Patch advertising is the most common mode of video site at present. Embodiment of the way is: in front of the video broadcast ads, this method is equivalent to the traditional TV profit mode abruptly moved to the network, will have good results? Some would say, network video patch advertising is different from television advertising, user selectivity is high, is the concept of the audience, accurate positioning, easy to monitor; others will say that the network video patch ads for users is a passive process, unlike TV ads, users do not like to change Taiwan. Of course, there are more reasons to explain the advantages of online video patch advertising, and the fact is that more and more video sites become more than enough to make ends meet. Relying on advertising to make a profit, but the video is used to comfort their own dreams.

Second, the special opening of the official Enterprise brand Channel

The video website believes that the Enterprise brand channel is a brand-new propaganda idea, save money, convenient, quick, effective propaganda means. But this way, like a newspaper ad column, the whole of the ads piled together. 1.0 of the advertising model into 2.0, so the effect of how, it can be imagined.

Third, the enterprise product or enterprise information as the core, adapted into a film, series broadcast

If the patch ads and the so-called monotonous corporate propaganda channel, will make the user experience at the same time there is a "opinion" trend, the enterprise customized service video clips, but may attract users zizi sitting in front of the screen to accept information, but also enjoy the interaction among them.

It is reported that the Hiranuma film channel launched the "Hiranuma film" Enterprise customized services. Take the enterprise product or enterprise information as the core, adapt the plot twists and turns, the rhythm is compact, the relaxed humorous Hiranuma movie, the series broadcast. While watching the video, the user naturally accepts the product information. If the traditional implantable advertising is "the plot of advertising", Hiranuma film's corporate customization is "the advertising of the plot", the initiative to attract users to watch and carry out two times.

Considering the characteristics of the Internet-specific grass-roots culture, the series of videos can also affect the development of the storyline by the user, or even a direct guest actor or a screenwriter or director. Enterprise culture and information in the interaction deeply rooted in the user's mind. According to Internal news, Hiranuma Film Channel will also launch a special lottery system, as long as users adhere to the video read, it is possible to obtain different prizes offered by enterprises. In this way, the enterprise information dissemination, brand image, user interaction, product lottery is organically fit together.

Four, provide 3G streaming media market services.

3G streaming media, it can be said that the current video site is one of the most optimistic profit model. Although the industry has questioned that video sites to 3G streaming media, 3G streaming media may be the future of the bubble. But the slightest impact on the enthusiasm of video entrepreneurs. 56 Video Site CEO Zhou Juan is very optimistic about the 3G streaming media market, one of the founders, she believes that the mobile phone is the best value for short video platform. And for the industry to question, she said, the problem is a bit like the wireless is not hot before everyone is questioning the wireless market development.

Wireless internet based on mobile phone, known as "The fifth media", is facing the transition from "media" to "media". Relevant survey shows that 2006 China's wireless advertising market size has reached 200 million ~3 billion, and by 2008, this figure will reach the current Internet advertising market scale. More than 100 million internet users in China have spawned dozens of large internet giants such as Sina, NetEase and Tencent, and more than 400 million mobile user groups will not be able to hold a video corporate star? I believe two years will know.

V. Video website and TV station cooperation

In April this year, CCTV news channel Social Records, in the form of video of the winter in the middle of April, the snowstorm was reviewed, and most of the material from the program from the video sharing site Youku.

The videos uploaded to the video-sharing website have become the material for the TV production program, which undoubtedly brings new life to the video site.

Youku President Koo revealed that the micro-video site Youku has reached content cooperation with three television stations. If the content of the television station to get a profitable and complex internet may only make eye, but in turn, the Internet's original video can be landed on the television, which will mean that Youku began a new model of profit exploration.

Six, to provide SMEs with high-quality video channels.

Earlier, many small and medium-sized enterprises want to use video content on the site to promote their corporate image, but suffer from the limitations of bandwidth, can not provide clear and smooth video programs. If you can solve these small and medium-sized video service requirements, you can successfully obtain the support of users, will make technical services outside the advertising of another profit channel. The alliance, is by virtue of this new model to get the century interconnection company millions of dollar investment video site. CEO Jianping pointed out: "The use of our technology, the presence of virtual hosting sites can also help valuable enterprises to provide users with video services, video sites can be a new way to profit." ”

Joint CEO Jianping pointed out: "The use of our technology, in the form of virtual hosting site can also help valuable enterprises to provide video services to users, video sites can be a new way to profit." ”

Cooperate with video equipment merchants to develop the interaction under line

September 19, 2006 Hua Ju network announced with China's largest home appliance retailer Gome Cooperation, 3 months after the beginning of November 2006, China's network announced a profit. But its magic weapon and the conventional vision of 3G streaming media has no relationship. "We're making a profit by interacting online," he said. "Hua Ju net President Jian Min to media said.

And the United States, China Poly Network for each in the United States to buy imaging equipment customers, give a picture of the 3G video space card--3g card, and have this card, it means that the online free in China has a 3G of storage space, in this 3G space, The user can realize all the interactive services provided by the Hua Ju network including uploading the image works.

The introduction of 3G card, for Gome's customers to bring value-added services, but also make Jian Min used a very small production costs, the accumulation of video equipment, the largest customer base customer base, its marketing to promote the mercury-like spread to the country.

Successfully stuck users through the site, and these users overlap with users in other industries. This becomes the capital of the new business of China Poly Net. What a good idea!

The face of business model is not clear. Video sharing site began to explore, including network advertising, user Service fees and other profit models, a variety of attempts to show that in the video content from the early free sharing to the commercialization of the transformation efforts, however, it is still time to mature from business models.

[Zhongdashen (son)]
qq:26104146
Msn:dason-chung@hotmail.com