The property market enters the second half of game period developer or hold fast to ship

Securities Times reporter Jody property market regulation of the power has gradually emerged, Shenzhen February property market turnover fell sharply. According to statistics, Shenzhen February new house sold a total of 1806 sets, the chain fell nearly 60%, the average price is still maintained at 20588 yuan/square meters high.　　Despite the price is not loose, but the downturn in the market environment has changed the psychology of buyers and sellers, some developers have begun to change the marketing strategy. After the Spring Festival this year, Shenzhen's first new open project-Vanke gold field in Saturday, immediately attracted buyers buy, the opening day that is sold out, to the recent depressed property market aroused no small ripples.　　To deal with the depressed market, Vanke has made "homeopathy" posture, other developers will follow?　　Shi Lian Real Estate Shenzhen regional general manager Zhu that Vanke positive marketing strategy for other developers have a certain model role, after several rounds of regulation, the current market on the main buyers are just need the crowd, developers should aim at the need to target people to develop products, reasonable pricing. Many signs show that the real estate developers fund chain has gradually tightened, shuffling the air gradually rich. In the 2010 China Real Estate Development Enterprise source of funds, the developer bank loan and the resident individual mortgage loan growth rate all appeared to drop obviously. Last year, China's new real estate loan growth rate was 10% lower than the end of 2009, with real estate development lending remaining at a 80% drop from 2009. At present, including large developers, such as real estate enterprise debt rate has risen markedly, vanke, poly debt rate reached 70%, some companies in more than 100%.　　On the other hand, in January 2011 The Chinese mergers and acquisitions market real estate industry mergers and acquisitions amounted to 671 million U.S. dollars, accounting for the January transaction amount of 19%. Zhu that the real estate market after 2009 years and the prosperity of 2010, the fund returned to good conditions, the first half of the year the developer's capital pressure will not be too big, but with credit tightening, financing pressure increase, the second half, some developers may seize the withdrawal of funds.　　However, well-known real estate marketing personage 弓鸣 said, the developer is now also waiting, but because the regulation has become the normal, plus the developer's funds are generally more abundant, therefore will not appear a few years ago regulation policy a big price reduction phenomenon, the developer's action depends on the follow-up policy as well as its own strength. Second-hand housing, Shenzhen second-hand housing in February this year only 3217 sets, the chain fell 67% in January, the decline is larger than the new house. Reporters visited a number of intermediary shops found that because of the cancellation of preferential policies, many customers shelved the purchase plan, the real estate intermediary business is very cold, staff far more than customers. Qualcomm Real estate sales staff told reporters, now owners and buyers are watching, the deal will not strong.