The Puguang of the Orchid Pavilion is one year flow performance, the United States is showing a downward trend

February 12 News, a few days ago, Cross-border retailer Orchid Pavilion set potential in the past year's flow performance exposure. According to the interactive data from overseas marketing service providers, the number of sources of traffic from the Orchid Pavilion is the highest in the United States, about 20%, but it shows a downward trend, while the European region has risen and the overall flow source countries are relatively dispersed.

The basic performance of the gathering potential flow of the orchid Pavilion

From the statistics, from February 2013 to January 2014, the LAN Pavilion site's average daily flow of about 610,000 people, the customer's mean stay time of 5 hours 23 minutes, the user on the page of the average number of pages is 7.25, the site's average bounce rate is 51.44%. The analysis points out that the overall jump rate of LAN Pavilion is still high, which shows that the accuracy of traffic and the user experience of the website still have a great improvement space.

Orchid Pavilion Gathering potential flow source channel

From the source channel of traffic, the search channel is still the main flow source of Orchid Pavilion, which occupies 46.19% of the proportion. In addition, direct access accounted for 26.91%, referral flow accounted for 18.08%, mail marketing accounted for 3.51%, display ads accounted for 4.08%, and social traffic accounted for only 1.23%.

It is understood that the Orchid Pavilion set potential 27% of direct access to traffic in the entire industry is a relatively high proportion, it is not difficult to see its brand marketing, the old customer maintenance efforts. At the same time, the Orchid Pavilion has put a lot of effort into social network marketing, but contributes only 1.23% of its share of traffic, which may reflect its short board on social networks.

Orchid Pavilion Set potential flow source country composition

From the distribution of the source of traffic, LAN Pavilion site from the United States in the region's traffic accounted for the highest, reached 20.24%, but showed a downward trend. And because of the orchid Pavilion set potential to the European market attention, the site from the European region of traffic, such as France, Spain, Italy, Germany, the Netherlands, are showing an upward trend. Among them, the flow of traffic from France accounted for 11.6%, from Spain, the ratio of traffic accounted for 9.62%. However, due to the spread of marketing in the global market is very difficult, orchid Pavilion set potential flow source of the country relatively dispersed.