The Q1 was officially opened in 2015.

Recently, the GDC and the global Mobile game Congress is in full swing, the tour game+ and UP2015 Tencent Interactive Entertainment Annual conference is also in succession. Hand tour manufacturers with many new products unveiled, grand, perfect, snail and other traditional end of the tour manufacturers have also announced the hands of new products, hand tour in 2015 Q1 has officially opened the curtain.

Hand tour industry continued to break out in 2015 years

After recent years of vigorous development, China's hand swimming in the outbreak of precipitation. Based on the development trend of the hand travel industry, 2015, the product of the fine and heavy has been regarded as a domestic hand tour industry structure upgrade signs. As a key social element to the success of a heavy hand tour, the degree of concern of the industry will directly affect the speed and effect of the upgrading of the industrial structure of the hand tour.

After 2014 years of gradual improvement of market segments, hand-travel industry has a tendency to mature market environment. Although the card and leisure games are still relatively high, but the movement, RPG type of heavy hand tour has shown a very high growth rate. The nature of the heavy hand tour itself clearly caters to the player's need for quality.

According to Baidu mobile game platform data, 2014 new online online games, RPG class hand tour accounted for 41%, card type hand tour accounted for 36%. In addition, RPG hand tour of the ability to absorb gold, is not inferior to the heyday of the card player tour.

2014 New online hand Tour RPG class

From such data reports alone, the development of heavy hand travel has not been overlooked. "Dark Dawn", "Big Master", "Dream of the West Tour", "Journey pocket Version" and so on, with the end of the gene or classic IP hand tour began to emerge, rapidly expanding the market scale of heavy hand travel. In addition, the intelligent performance of the promotion, the development of heavy hand travel provides protection, the player game time fragmentation is increasingly not obvious, but also show that the trend of the weight of the tour, is irreversible.

The key to the development of hand travel, social decision watershed

Although the development trend of heavy hand travel is irreversible, how can mature and steady development? Compared to the end of the 35-year, or even more than 10-year life cycle, most of the hand tour is difficult to survive a year.

Heavy Hand tour of the play heavy, online time and other attributes, and even the increase in the game installation package phenomenon, and leisure-type hand tour compared to show full stamina. For the extension of the life cycle of hand travel, but also has a direct role in promoting

However, in addition to the quality of the game itself, to meet the interactive needs of players, increase the player's viscosity of the game, is also the key. According to Eric's hand to play home survey data, because "too long to play" and "monotonous game content" and other reasons to leave the proportion of more than half of the game. It is noteworthy that these two causes of loss, in the end of the tour of the time the solution, that is, the introduction of the social system.

Poor social intercourse is the main cause of the loss of hand-play home

In addition, another survey showed that the reason and proportion of the loss of hand-play, "poor social" as high as 31.5%. Based on this, in the market competition is intense, the player needs to raise, the research and development cost rises the industry present situation, seeks the effective product social solution, already is the multitudinous manufacturer particular attention matter.

Peripheral industry upgrades, assistive tools are being paid attention to

In recent years, the market scale of the hand tour industry is soaring, and the development space of the neighboring industry expands. In the higher maturity of the operation, the surrounding industry has been the emergence of social tools, data Analysis Services, game trading platform and simulators and other ancillary areas of the surrounding. Among them, for the hand-travel within the Community function building to provide embedded cooperative social tools, especially concerned.

Tencent's success as a "fighter plane" and a series of casual games has proved the powerful role of social elements. At present, the development of heavy hand travel is becoming the mainstream trend, and the demand of this kind of game is more urgent. However, in the current stage of the rapid development of the heavy hand tour, the consideration of the direct input-output ratio,

The lack of cost and development experience makes it an industry problem.

After more than two years of cultivation period, the domestic players have a high degree of acceptance of social functions. The key to solving the social challenges of hand-travel depends largely on the way the manufacturer uses it. In addition to the rational use of the inherent mechanism of the game, deep transplant to the end of social play, the use of such as WeGame, Ktplay, such as Third-party social AIDS, for the majority of small and medium-sized manufacturers, that is the most consistent with the status quo solution.

It is understood that in the current three-party social tools, ktplay tend to casual games, WeGame focus on the service in the heavy hand tour. Based on the attributes of the medium-heavy hand tour itself, WeGame is not only a tool for social function, but also a one-stop Operation Management Service for the development of the hand, while satisfying the social needs of the players, to build a complete social biosphere. At present, the product in a number of hand tour manufacturers have been recognized.

The

cannot be reset, the trend of heavy hand travel is irreversible. So, how to make up the problem of the life cycle of hand travel from the actual meaning, promote its steady and healthy development? Social networking is clearly the key. In the use of Third-party social tools to enhance the heavy hand travel user stickiness and life cycle, under the premise of heavy hand travel overall quality promotion and market share expansion, will accelerate the hand tour industry structure optimization and upgrade.