The right way in fact, VC is also easy to find

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Now a lot of people want to find VC investment,

Since last year, Hui Jian has returned to the Internet, and out of a little nickname, regardless of smelly incense, somehow a bit well-known, a lot of projects to find Emblem sword, some people also asked Hui Jian, can give him some VC contact information; At the same time, there are some VC or angel investors find Emblem Sword, let help recommend some items. Hui Jian self-deprecating also became some VC not to take the pay of the Supernumerary investment project manager.

After some contact, Hui Jian has a lot of feelings.

Hui Jian himself recently engaged in a client project (the client adjusts the development team, expected November out), just began to release information, there are a lot of investors to understand, because to understand more investors, so Hui Jian later lazy to say, let them wait to see the demo, a friend more enthusiastic, Do not see the demo when you have to give Hui Jian investment 2 million, but in the shares did not talk about, because this man to 30%, and then to 20%, but the emblem of the sword insisted only to 10%, deadlocked, finally Hui Jian suggested he or wait for the demo to come out again. (Note: Hui Jian is not accepted, in fact, the real reason is to consider cooperation is long after all, if the man did not see the demo on the intervention, then there is no difference between the views of the said, and also this funding is relatively small, Hui Jian himself is not difficult to raise out. ）

Hui Jian here found a few problems, one is that some people seem to be very easy to find VC, some people are looking for a VC. Why is that? At the same time many VC also desperately looking for projects, Hui Jian recently introduced a few friends of the project, the current project side and VC are in consultation, now seems to be a great chance of success.

This period of time through the communication with different aspects, Hui Jian also found a lot of problems.

First of all, we have to understand a problem, that is, VC is also looking for projects every day. Because their money is also raised, only the money raised to profit, they these operators have a huge income, we look at the characteristics of VC looking for investment:

First, VC likes to follow his original successful experience to do, look at a lot of VC investment cases, we will find very interesting characteristics, that is, a VC is often invested in a particular industry or a certain characteristics of the enterprise. Different VC have different preferences, this is with the experience of VC operators inseparable, we will find out software VC mostly like to invest in technical projects, financial background of VC people like to invest in commercial ideas of the nature of the platform. We then thought that it was human nature, and that everyone was biased towards his own familiar field, because it was easy for him to understand and accept. This will remind the project side, you must pay attention to the VC you are looking for the original investment case, so as to find the appropriate VC.

Everyone will have their own successful experience, this successful experience will backfire his idea, so, your project with VC "counterpart", different VC for the project tastes different, if you do not understand VC, then it is best to introduce, even if the investors are friends or not. If you're going to die on your own, it's pretty much ineffective.

Second, VC like to go according to the trend, we often see most VC like to follow the bandwagon, what hot everyone likes to vote what. Some people accuse this is the performance of low quality, in fact, there is a certain reason, when you do one thing without the certainty of the time, the best way is to go with the flow, so even if the wrong, it will not be wrong too much. Hui Jian here provides a tip if you find a foreign type to compare fire, there may soon be a large investment, then you hurriedly in the domestic to engage in similar projects, and strive to make it bigger, so when foreign projects are a lot of attention, the domestic nature will also be concerned, then as long as you do the top three, basically do not worry about investment. VC said: "Many Chinese companies are simply replicating overseas business model, but China's market is very broad, the service industry and the enterprises with innovative business model can grow rapidly in a short period of time, so still worth attention." ”

Third, VC are really concerned about the problem is "make money." Some people say VC to ask what problem, a lot of list. In fact, there is only one word, that is "make money", VC are mostly for quick success, this is due to VC form of funding, decided that VC can not be as catch as the traditional investors, VC like the project is the kind can be sold in 3-5 years of profit. At the same time VC is not rigidly adhere to the project type, regardless of the traditional or high-tech, as long as the VC can realize the profit dream will become their pursuit of the object. In fact, VC do not care about your technology, do not care about your market, do not care about your everything, he only care about a little, how can you help him make money. Many project parties always actively talk about how advanced their projects, how to do the market and so on, in fact, in the emblem of the sword, you just answer two questions is enough,

Question one, why your project can make enough money in a certain time.
Question Two, why is it that you, not others, can make the money by running the project?

The previous issue was related to the marketing and business model of the project, and the latter was related to the executing team. As long as you can let VC believe that you can make the money they want in a certain time, and only you can earn, it is estimated that no VC will refuse to invest in you.

So how to obtain the investment of VC in the concrete method?

Many VC wrote about their choice of elements, here is not to repeat. Hui Jian wants to change an angle to see what the project party should do.

Here are a few steps:

First of all, you have to have a project, and it has already started to work, (please note that this article in the Hui Jian only discuss VC and project, do not discuss the idea and Angel investment, interested in this area please go to the Internet search emblem another article, "Expand the network than take the project to find VC more important") then because of the lack of funds for the project, Difficult to expand rapidly. So you want to find VC to invest.

It needs to be pointed out that if the enterprise does not have the funds to finance, it must be too late. Enterprises must have a detailed capital planning, a certain amount of capital reserves, must be in the capital when the financing, which also illustrates the quality of enterprises and management capabilities. Some companies feel that the financing is too early to take advantage of prices, but they do not realize that financing too late will be very passive, many companies make this mistake. To know the market changes quickly, there is not enough money, it is difficult to attract talent, rely on a few shareholders of entrepreneurial enthusiasm is not enough, we must effectively use social capital, time on the way to grasp is very important.

So let's look at specific financing.

A military common sense is "do not fight unprepared war, do not play the battle of uncertainty, every war should strive to be prepared." Similarly, we go out in the day-to-day affairs, will be dressed in gold, tidy up the image problem. The same truth, a project to find investment, must also be prepared, otherwise the chances of success is negligible.

Let's take a look at Qian Cofeng Capital said: "As parents think their children are the most beautiful, entrepreneurs are most confident of their own projects." This feeling is nothing wrong, but go out to finance, after all, let VC money, you have to stand in the perspective of VC, rather than blindly living in the ego. In the field of private equity, I've climbed for years and watched hundreds of companies. There are dozens of projects coming in every month, some of which are called, some emails, and some are introduced by friends. However, the number of projects, quality is inevitably uneven. In fact, many companies desperately in need of capital support have flocked to the market without adequate preparation, and my view is that this is not really desirable. ”

(To add, before you find VC, it is best to register a Hong Kong company or British Virgin Islands company, and then put your project under the name of the company, because companies registered in mainland China need to follow a lot of domestic policy requirements, so that domestic enterprises directly to the overseas listing is very difficult, Recently, the State administration of foreign exchange on the domestic residents through the foreign Special Purpose company financing and return investment foreign exchange Management "106th", one of the characteristics of which is to limit the local companies to go overseas listing. The policy would like to leave these companies on the domestic market. But some well-known reasons, in the domestic listing of some special threshold difficult to get through, that year Kingdee software is because it can not be listed in the mainland to select the Hong Kong gem. This makes VC exit becomes very difficult. If your project is operating in the name of overseas companies, in the beginning will give VC great favor. ）

Many people, as soon as they hear the financing, immediately think of the business plan. In fact, in the financing process, the business plan does have a very important role, the business plan contains almost all of the content to reflect investors, from the company's growth experience, management team, equity structure, product services, market taste marketing, organizational personnel, finance, operations to financing programs. But the domestic popular is the planned economy period left "the Project Feasibility Analysis Report". There is a big gap between the two, with a distinctly different focus. If you simply write a brief feasibility report, or focus on the technical process feasibility and ignore the market and business operations, this will not attract investors "eyeball".

But we need to see that the business plan is just a display of "explanatory material", Hui Jian thought, if you want to write well and put the business plan into the appropriate VC hand, and have a role, the real thing is to do so several preparatory work.

First, to choose the right time, different times to talk about different results, here, "timing" includes two parts, one is external, said the VC has a habit of going with the flow, if your project is just in line with this trend, then you will be very likely to finance the possibility of a very large. On the other hand is more difficult, for example, in 2005 if you do video site to finance the possibility of very large, if it is now, it is basically impossible. The 2nd is the project intrinsic, a project just started and one is constantly making a profit, certainly the result is different.

Therefore, Hui Jian is not in favor of those who have not started the project to directly find VC financing, because this situation is difficult to obtain investment, the second is even if the investment, the project side of the stake will be very low.

The second is the project to learn packaging, a lot of people say that his project is too old to see, why, Hui Jian also saw a number of such projects, found a common feature is that the project will not be packaged, that is, the project will not dress up. As the saying goes, "People want clothes, Buddha to Gold," in the bathhouse inside is not to see the beautiful handsome man, because the dress off, we are almost. What do you need to package for your project? For example, the Internet project, your website interface is important like a sample? Is your visit important like a sample? Even the company's structure operators, such as also need to be plated gold, packaging, the goal is to let the target group in the sight of the project can be a bright, project packaging is too poor, can not afford the interest of the target group.

Some companies think their projects are good and think they don't need packaging. This is actually quite a wrong idea. Good projects also have time constraints, if not in time to get into the capital, missing the best gold cycle of industry development, the project may lose value. Projects can also be packaged to enhance the intrinsic value of the project.

But also remember, packaging can not overdo, packaging is icing on the cake, not out of nothing. Impractical packaging can only have a reverse effect.

The third is the selling point to learn to refine: The project packaging well, how to introduce themselves is also a problem, for example, a girl looks beautiful, you dress her beautiful dress. At this time has been able to attract some eyeballs, but not enough, if someone told you she is a certain famous university graduation, how talent, personality outstanding, then I am afraid it is not a matter of attracting attention. Then take the Internet for example, for example, blog, in fact, another point of view is not a forum for the collection of articles? Put everyone's article together, and then look at the so-called business-to-business, Consumer-to-consumer, from the architecture is actually not a flea market add something? But when they crown blog, business-to-business, Consumer-to-consumer became the so-called WEB2.0, E-commerce. Like a gold partner, it is a health food, but when the "gift" selling point was repeatedly explained to the public, the market door opened.

In fact, a good business financing plan preparation process, is the packaging of the project and the operator's thinking to analyze, highlighting the appropriate selling points, to attract investors attention. Only a detailed, data-rich, system-wide Business plan introduction will attract investors to understand your project's business plan. It is possible to invest in you.

When we have sorted out the ideas and written the business plan, we must pay attention to the following 4th:

The 4th is looking for someone to find the right way: about this better understanding, that is, you have to find the right path to VC, and then send your message out. Under normal circumstances, the direct submission of the plan is not very good, the best way is the project party first to know some VC, and constantly communicate, and then wait for the present, or through the appropriate intermediary to introduce. SoftBank website has such a sentence: "Our suggestion: through the friend/private introduction is a good way." Friends/private introductions can give both sides a good reference to increase the success rate of your plan. ”

Different people talk about different results. Here the "person" includes two parties, one is VC, the front said different VC have different preferences, at the same time in the same VC inside, different investors will also have differences, so you find different people effect is also different. Second, as a project side, different people go, will also give VC different views, resulting in different results. For example, an industry authority to find VC and a general technical staff to find VC results certainly different.

Just find the right person, put the business plan in the right hands, and build a long-term relationship, so your "find VC" is a beginner.

When looking for VC, do not think that get money is the purpose. In fact, different investors in the process of negotiation with you, in fact, you also provide a lot of technical, management, market views, equivalent to give you a free business consulting. Usually these investment chambers introduce some customers and partners to you, because most of the investors interested in you are very familiar with the industry, have invested in the relevant enterprises, which brings you benefits.

Even if the financing is not successful, the whole financing process to the promotion of enterprise development is also very obvious. Even if the first financing is unsuccessful, it lays the groundwork for a second financing, which can be tracked until the financing is successful. Financing start, may only 50% of the probability of financing success, but step by step, the enterprise's development strategy and market performance will be more clear, can better communicate with investors, the value of the enterprise is gradually recognized by investors, and the probability of financing success is also increasing.

Gobi partner Ken said: "I think many companies have the luck to invest in the composition, indeed a lot of companies are ignored by VC." This is caused by a number of factors, sometimes although the financiers are very good at operating, but not good at expression. Sometimes entrepreneurs and VC talk about the key issues, just VC did not concentrate on, it is possible. So I think entrepreneurs in financing before the first friend with VC is good. Some entrepreneurs are very worried when they answer our questions. In fact, do not need to do so, if a problem you do not think how to answer, do not rush to deal with us, you can not answer, see VC is not the college entrance examination, 1 years only a chance, and so back to think clearly, think well again tell us also not late. ”

Finally summed up this article: "The opportunity only belong to those who are prepared and able to adhere to the people, find the right way in fact, VC or find."