The role relationship between domain name and SEO

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

A good domain name for a website can play a very important role, but only from the perspective of SEO analysis, domain name can produce what kind of role relationship?

First we talk about the relationship between domain name suffix and seo. We all know. Edu,.gov,.org and other domain names in the search engine weight than the general domain name,. CN's domain name is not as high as. com's domain name. Different domain name suffixes may have different weights in search engines. In fact, as long as we can stand on the perspective of the search engine, these problems are easy to solve.

. gov and. Edu have a greater social value than commercial websites, and as a provider of search engines of course they will consider these issues, and technically they will give them higher power;. com is an international domain name,. CN is a domestic domain name, Therefore, the. com domain name of course to get a higher weight, so as to reflect the rationality of the search engine. Also, we can think of a domain name such as TW,. us, which is certainly less weighted than the. com domain name.

But imagine if the Internet environment has changed, the search engine will be different suffixes of the domain name in the weight of the adjustment? (This let me think of the front-end time of a yuan CN domain name action, there are many webmaster crazy to their own website bound to get traffic, then there are seoer predicted that: if the development of such a situation, the search engine will inevitably reduce the weight of CN domain Name, But this conjecture was quickly dismissed as to how the weight of all forms of domain names was ordered, which required more extrapolation and experimentation.

In addition, the domain name of the age is also very important, the longer the registration time of the domain name will be relatively more advantageous. The longer the expiration date of the domain name, Google will naturally think that the higher the credibility of the domain name, should be given a relatively high weight of the domain name.

In the site of the SEO process, the most advantageous domain name is in the URL contains the domain name of the keyword. We will think that the shorter the domain name will be better, but if the SEO perspective is different, search engine is not to see the length of the domain name. But the search engine attaches great importance to the keywords in the domain name. Because in the estimation of the search engine's algorithm, because the theme of a site will be analyzed, it will first find the words in the URL, so we can easily come to the domain name in the keyword is very important (there is a point of view, Baidu is more focused on the domain name than Google keywords). There are a number of keywords in the domain name or more widely said URL address in the following categories: http://www.***seo2008.cn,http://***.seo2008.cn,
http://www.***-seo2008.cn,http://www.seo2008.cn/***.
They are weighted by the size of the relationship generally considered:
http://www.***-seo2008.cn
>http://www.***seo2008.cn
>http://***.seo2008.cn
>http://www.seo2008.cn/***.

In addition, for an excellent site or brand is set up, the search engine will be given a relatively high weight, and this weight may benefit other related domain names, these have been some foreign SEO experts confirmed. If I get a www.sina-**.com domain name, is it easy to get a good ranking?! Obviously it's not fair. So the search engine is also avoiding these problems, this kind of weight has been slowly reduced or disappeared. So now rely on this domain speculation to carry out SEO is a thing (in fact, they use this domain name to do station People's intention is not here).

In short, the site's domain name and SEO have a close relationship. As long as we fully understand the meaning of the search engine is very useful, fully stand in the perspective of the search engine to consider, later encountered a lot of practical problems we can more analysis, judgment and testing, everything will be reconciled understanding and verification.

Author: Fan Shaohui (reprint please keep copyright information)
Original download: Check (www.seo2008.cn) search engine optimization (editor: ADMIN02)