The Secret of Blizzard: the idea of the game's first weight balance training

With the success of games such as Warcraft, Diablo, StarCraft, and World of Warcraft, Blizzard has become synonymous with the global gaming industry from a small company with only 3 people. How does blizzard inspire staff creativity and create a blizzard game that is stunning the world's players and affects millions of consumers around the world? What kind of corporate culture has the game company, which has been listed as a case study by the world's leading business schools, has played a game to refresh its sales record?　　What does the success of World of Warcraft, which has the largest number of players worldwide, inspire the business world?　　"China Business daily" exclusive interview to Blizzard Entertainment Global CEO and co-founder Mike Morhaime, the Blizzard's successful behind-the-scenes hand, to analyze the blizzard to attract tens of millions of players in business secrets. In the past 11 years, the mysterious sniper team has only launched 3 series of 7-game blizzard, but miraculously conquered countless game makers.　　Blizzard said that its core development philosophy is "few but few". Player Zhoujun told reporters that although waiting for blizzard game to make them look forward to, but the players feel "very worthwhile", because "Blizzard game guarantee fun, everything to help you imagine good, each link is full of surprises and challenges." "At Blizzard, every employee is a gamer, and our idea is to create the game we want to play and not be concerned about trying to catch up." Only the games we like to play, we have the confidence to let players also accept and like.　　Mike Morhaime said. As a matter of fact, Blizzard's employment guidelines are clearly defined on the site, and the candidates must be players, because only players know what the player wants. Mike Morhaime, who graduated from college in 1991, and two other founders started Blizzard Entertainment, starting with the idea of simply developing the game for their own feverish interest, "We believe that there is a burning fire inside everyone." Cutting-edge technology, comic books, science fiction, top graphics cards, the simulation dolls with Kung Fu modelling ... No matter what ignites this fire, you should let it burn down. "With all the enthusiasm for the game, Mike Morhaime," he said, "and we want all the blizzard people to keep this passion burning." "But the enthusiasm goes too far, will not go to the wrong side, developed the game does not match the commercial interest?" Mike Morhaime pointed out that there are a number of mysterious and special "sniper Team" in Blizzard, the task is to "tell the truth", make the game more perfect. And there's a long conference table in Mike Morhaime's room at Blizzard's US headquarters. Before any game product is released, there must be a very lengthy, repetitive, detailed discussion on this table, "Great ideas may come from anywhere, we have to talk, listen, and respect different opinions." Tolerance of criticism is the road to the Creative kingdom. "Wow, why is it so fascinating, another secret?The trick is to move the real workplace and the real world into the game. Players have their own guild in World of Warcraft, when the Guild and team-mates are encouraged by the good times, the teammates will help each other in times of difficulty, and the guild also has a performance evaluation system, with bosses and employees, just like the real workplace;　　Use the social functions of World of Warcraft to manage and strengthen relationships in real societies. "Blizzard game first weight balance, each character has its own characteristics and advantages and disadvantages, no role will be stronger or weaker, this is the blizzard game is very popular among the players support one of the important reasons."　　Mike Morhaime said.　　In fact, Businessweek has reported that the world's most popular multiplayer online role-playing game, with its structural and fundamental principles, is the best tool for training staff in creative thinking and innovation management. In World of Warcraft, "performance" is demonstrated through empirical values. The player is able to advance to a higher level in the process by completing a challenging variety of task cumulative experience values, up to 80 levels at the highest level. The complexity and difficulty of the task increased rapidly with the progression, but the time required to reach a higher level was reduced. Experienced players can learn how to find and use resources effectively in the process.　　In a business environment we often find that the learning curve is going down, the more you work, the less you learn, but in the World of Warcraft the opposite, the longer you play, the more The learning curve goes up, and the more you learn the task as the task is carefully designed and challenging. "The result of the increasing task challenge is that the player becomes more innovative, but as the time required to get to a higher level becomes shorter, the task becomes harder and less tedious, and the player will constantly challenge itself and inspire innovation."　　Mike Morhaime said. World of Warcraft also provides players with an overall overview of the "Panel (dashboard)", showing its "performance", in terms of experience and level of the player's performance in the game show real-time updates. Players can even change their own "panel" settings to reflect their performance on specific tasks at any time, and dashboards help players focus on where they can most effectively innovate.　　Now many enterprises also began to set up for senior managers "Panel" to monitor the performance of the company in the indicator category, so the panel design of World of Warcraft can be said to be quite forward-looking, so that young players to develop their sense of responsibility and honor, and meticulous measurement of their self-expression.　　Now, or at the beginning of this century, Hollywood movies, that is, looking at the "World of Warcraft" phenomenon, should be the entire visual field of view, because of World of Warcraft and Blizzard products and fashion, film and so on together, become a global popular culture part.　　Game Maker Blizzard Entertainment (hereinafter referred to as "Blizzard"), the legendary "China World of Warcraft agent is easier" event, has again become the focus of attention. August 16, Blizzard Entertainment (Blizzard EnTertainment, CEO, President and co-founder Mike Morhaime announced the launch of its PC game StarCraft II into the first half of 2010. This is almost a year before the promised time to go on the market.　　News, Blizzard players on the internet "complain." It's not the first time Blizzard has jumped in front of a game, and it seems like the practice and privilege of Blizzard's great gaming company.　　It is through the continuous jump ticket, postpone the release of the game time, for repeated polishing, blizzard to ensure the quality of their products.　　There is a stark difference between the two major game makers of the world's top 10 games, Blizzard, and the American Electronic Arts industry ("EA"): EA is better at Capital operations and Blizzard is focused on game development, and EA can make good games a household name and Blizzard's game will be a household name.　　But for Blizzard, the question of time is looming. Battle Network Layout "We know we only have one chance to get a good first impression, and it's much simpler to get players through first-glance experience than to pull in a repeat customer. "On the phone news," Mike Morhaime explains, "Like other blizzard games, we want StarCraft II to be a player for years, not just months." "For a game company that started out as a boutique route, it has the confidence to have enough capital to allow global players and investors to wait willingly," he said.　　For example, the 1998 StarCraft was a few months behind schedule, but in the first month after the release of the game Sales List champion, 1 million sets of 3 months sold, become the world's largest sales of the game. "Five years and ten years from now, no one remembers your game skipping, but everyone remembers you had a great game."　　This remark by Mike Morhaime almost became the motto of a company that later served as the main business of providing content services. Mike Morhaime said Blizzard needed more refinement and modification of StarCraft II. "We have to ensure the quality of our products, which will help to increase our long-term financial returns." "Over the past 10 years, Blizzard has launched only 4 series of games, namely, World of Warcraft, Warcraft, Diablo, and StarCraft."　　However, the 4 game series is now the PC gaming industry Platinum Palace class products, of which, "World of Warcraft" worldwide pay users over 11.5 million, known as the world's most popular online works. However, to strengthen the market leading position, Blizzard still need a surprise. StarCraft II is a sci-fi-backed PC game that was scheduled to be released in the fall of 2009 to prepare for the Christmas shopping season.　　This is usually the time of the year when the video game industry is selling most vigorously. Mike Morhaime admits that StarCraft II was postponed, mainly because of the violentSnow's Battle NET 2.0 has not yet been completed.　　In Blizzard's planning, the battle net will be a significant online gaming platform: it will be the base for all of Blizzard's online games-apart from supporting StarCraft II and future Blizzard games, rankings and multiplayer, and joining social networking sites, communication across games, unified login and account management. In other words, the Battle Network 2.0, which was launched with StarCraft II, was not only designed for StarCraft II.　　As a truly online gaming platform, it will bring together the players of all blizzard games-including World of Warcraft, allowing players to connect, communicate and share gaming experiences with each other through an online platform. "There is no better opportunity to launch our new version of the war network than to borrow this StarCraft II release," a blizzard official said at the 2nd-quarter earnings meeting, "the platform is our investment in the future and the opportunity to continue our struggle in the gaming world."　　"The research and development of the Battle Network has summed up the technology, equipment and expertise that Blizzard has accumulated over the past 10 years in the field of online gaming and social networking," said Tode Glinwold, an analyst at the time of the Giants.　　For Blizzard to deal with the problem of single product line and long development cycle, the network is a far-reaching plan for blizzard based on the development of future games. On the other hand, EA, another game maker, is also plotting.　　EA game has always been to win the number of games, many online game products have been formed, once full access to the Chinese market, will become a force, at least in sports and racing games can occupy a considerable advantage. "It's better to be attracted to other games in your company than to be lured away by other companies ' games," he said.　　"Mike Morhaime A related speech a long time ago. "This is conducive to blizzard unified all players in China, under the unified operating platform, Blizzard can concentrate on the advantages of resources, quality, service and operational efficiency of better understanding of consistency, and then tap the market potential."　　Fangxiaozhe Analysis of the Aurora Interactive CEO of the domestic game maker.　　As one of the world's most famous game manufacturers, EA has many popular game products, such as "Need For Speed" series, "FIFA" series, "NBA" series have a large number of fans, and the "Red Alert" series is more than 15 years of glory.　　EA has been a synonym for online games in Europe and America, but Blizzard "World of Warcraft" has completely overturned the market capacity of Europe and the United States can only accept a small number of online games. This is the two of the gaming industry as a legendary company, they have been in the field of stand-alone game has made brilliant achievements. But they are also a lot different: EA is better at Capital and Blizzard is focused on game development, and EA can make good games a household name and Blizzard's games must be a household name.　　EA has completed at least 8 acquisitions in the 14 years since 1995. Look around the world and never find a third gameThe company can reach the height of blizzard or EA. This is the age of a giant.