The secrets of the app: The three features of the app for super 50 million users

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Mobile Internet hot, should be from the start of the app outbreak, from 05 to 09 is Freewap compared to the era of fire, since then is the era of app Bud, 09-11 years is the app grassroots entrepreneurial era, 11-13 years is bat Enterprise rapid development of the era, 13 years later is the Red Sea era of app.

So far, the number of apps has exceeded 3 million, the data from the spider that I used to be a company to crawl data. There are a lot of apps, but there are very few apps for over 50 million users, according to the author's nearly 10 years of industry experience, discussions with a group of friends, and some public data, listing 50 million users ' apps, about 30, see the following list:

Micro-letter, QQ, MO, the map of the gold, Sina Weibo, tiger map, I check, Ireader, 10089.html "> Ink weather, quick two-dimensional code, the alarm clock, grapefruit menstrual assistant, drop a taxi, today's headlines, fishing talent, Archie Art, singing, beauty Mito, camera360 , Taobao, 360 guards, Ctrip, Alipay, the public comments, the United States Regiment, 91 desktop, UC Browser, QQ browser, Sogou Input method, Youku, cool dog, Jinshan battery doctor ...

First of all, this data, the data are hundreds of industry first-line promotion partners selected, at the same time, the author is also the industry practitioners, from the promotion of experience and feeling, the accuracy rate in 90%, of course, is still possible to omit a few, conservatively estimated that 50 million users of the app should reach 40, So I've analyzed some features of 50 million apps based on these apps.

First feature: Early entry, promotion staff effort

These 50 million apps, some of which are in the early app business, for example, ink weather, quick two-dimensional code, I check, tiger map, palm reading and so on, these teams basically in 10 years or so began to do the app, the number is not many, belong to the mobile internet industry grassroots entrepreneurial team, more bitter force, the first is no money, have been interacting with the early promotion staff of these teams, everyone's daily activation amount is about 50,000/A, the early promotion of app, or very real, will not brush the list, will not be integral wall, most of the brush face to recommend, find channels, do not give up any a small recommendation, we often share in the promotion of experience, Coupled with the early competition is also less, many times, the volume is still up very fast, so after several years of market precipitation, basically after 12 years, these apps are over 50 million, some good push, very early over 50 million. So, these apps can be over 50 million, I think the main reason is early, smart phone just started hot, the industry also belongs to the Blue sea, coupled with the early product entry point is just good, coupled with the efforts of the early extension of the results.

Second feature: Good platform, large drainage

In addition to the grassroots entrepreneurial app, there is also a part of the family-born app, for example, micro-letter, QQ, gold map, 360, Jinshan battery doctor, Alipay, Taobao, Sogou input method, Ctrip, and so on, the general bat background of the main products can be easily over 50 million, the main reason is the platform is good, more resources, money to hit, Promotion staff welfare good, there is more people, product managers are also quite level, these apps can over 50 million of a major reason is the platform is good, traffic, such as micro-letter just out, Tencent's many channels will help promote, so over 50 million is a very simple thing, there are 360, The main flow or from the PC end of the 300 million user security guards drainage, there is Taobao Alipay, mobile phone Taobao, these are very clear. In other words, any grassroots team can not do a QQ, do a micro-letter out, the end of the rice chat is not to guess. So, platform good app over 50 million is a very easy thing, their goal should be over 300 million.

The third feature: Money to buy users

In addition to the grassroots, the platform is good, there is also a part of the 50 million users of the app, I feel is pure money, what call hit money, the author thinks that hit millions of not call money, you see drop a taxi, sing it, Mo mo, the Gold map knows, hit at least are tens, even on billion, now a lot of bitter force small team, Every day in the group hair in exchange for the advertisement, but can hardly see these team's promotion personnel to come out to change the quantity, why, these tyrants basically depends on the money to hit, where does the money come from? There is a saying that the wool in the pig on this truth, hit the money spent where? That is built-in, advertising, brush list, brush the list of tens of thousands of a day, for these tyrants app, small case, there is the store advertising, a day is also good tens of thousands of, for these app promotion personnel, app promotion is the main means to spend money, Where the volume of the big go, so that these apps can be over 50 million, most of the users are real gold and silver bought.

Author: Mobile Internet Jianhua, micro-letter: tianyi86913 affirmed that any media forwarding this article must retain the author's personal name and micro-signal, otherwise will be infringing the copyright to you.