The SEO technology and strategy that the electric business website needs to use--outside the chain

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SEO Technology (Search Engine optimization technology) is today's internet marketing and promotion of one of the important tools. We are mainly in the content of how to run SEO technology to create high-quality content e-commerce sites, how to maintain the frequency of updates and how to let search engines know you. In this article, we focus on how to do outside the chain optimization, how to target their own market, reasonable use of SEO technology to make the key words (target keywords and long tail keywords) in the target search engine to get a good ranking.

P.S: This article discusses the technology are the regular website ranking optimization SEO technology.

Looking for high quality outer chain

"Outside the chain for the king." This is almost all of the friends who use SEO technology to do the optimization will agree with a statement. Baidu is fine, and Google is almost entirely dependent on the outside chain to improve the rankings. The internet is like a very large spider web, and these online nodes are linked to the outside chain. High-quality outside the chain, like a very thick wire mesh, will be linked to each other, not easy to break, and low quality of the chain, not only easy to break, often will crawl to lead astray-this is the role of the chain.

SEO Technology in the development of the chain of development, has been a long year. From the initial friendship link, to later blog comments, and then to the forum signature, to now almost no high-quality places to build outside the chain. Have to say is that there are now SEO service companies, using their own blog and the way the forum, the customer's chain of a brain sent to the place. The last blog and forum was K, the outside chain disappeared resulting in a rapid decline in weight. It happens a lot on the internet every day. There are many ways to do outside the chain, using SEO technology to obtain the construction of the chain of the way there are many kinds of places. Here to share the constant price comparison network used in the construction of the outside chain strategy.

1, Cable Connection

The internet on the search engine rankings really meaningful, effective outside the chain, in fact, there is only one, that is the text anchor link. Anchor chain is a very straightforward way to tell the search engine site content, it will directly tell the search engine, I can take you to the word of the site, that site has the relevant content of the word. For example, "stationmaster" The word, we use the anchor chain to connect him to the http://www.admin5.com, then is equal to I told the search engine, this website is a webmaster net, is with the website stationmaster has the relation website. In contrast, the direct use of hyperlinks in the way, the effect is much weaker, but also has the effect. But if there is no link, just an unreachable URL or text, then it is completely ineffective.

We see a lot of webmaster in some of the high weight of the forum, sent a lot of links, but these forums have been blocked hyperlinks, so these webmaster efforts are in vain.

The anchor chain is connected with the anchor chain and outside the station. The anchor chain in the station is equivalent to a signpost for a search engine, which plays a role in telling the search engine website structure. Good site structure and anchor chain connection layout, it is easier to make search engines to include their own content pages. Do the electrical business site peers are recommended to see the Ctrip site structure and anchor chain connection layout, very classic, SEO technology used very well!

The anchor chain connection plays the role of weight transfer. The most famous anchor chain connection is the link of friendship. Friendship Link is a very high weight of the external anchor text. According to Google's PR weight transmission rules, a PR5, friendship links have 10 of sites, can give each site to pass up to 0.575 of the weight. So in the exchange of links, be sure to check the following points:

Site subject type is the same

Export Number of links

Website content Quality

Keyword ranking

Included in the normal snapshot new

The quality of Web site content, the number of exported links and topic similarity is the most important. Three indispensable one, or be affected by the innocent, or the cost of a very small amount of weight, or by the search engine sentenced to cheating.

Friendship link is also all outside the chain construction easiest one way. A lot of webmasters may be suspicious of this, because the exchange of friendship links is about a "matching", that is, the PR almost, snapshots almost, included almost and so on. In fact, there is a way, is the blog's friend chain building. We do the electrical business or enterprise station, in order to keep the site updated, there will be a blog. No matter what program you use to build this blog, there will be a lot of relevant forums on the Internet. Take WordPress, the most famous forum is the WordPress Chinese forum. And in this professional forum, there are countless new and old bloggers in the exchange of links. Constant price Parity Network official blog In the initial construction, the simple search for 4 bloggers, sent the past request to exchange links. As a result: 2 people agreed to exchange, 1 asked for a fee, and the other didn't agree. One of the two who agreed was a friend. 50% success rate, still pretty high. More valuable is that the two agree is mm ...

2, outside the chain construction

When we have finished the chain connection, we have to take a look at how to build it. Simply put, the construction of external links has the following must be noted:

Quality or Quantity

Correlation

Generalized

Weight

Avoid cheating with tools

The quality or quantity is the route of your chain construction. For now, quality is certainly much better than quantity. But if there is no way to find high quality resources, then it is feasible to walk the quantity.

Relevance refers to the location of the chain release, preferably the same industry (you both sell Mercedes-Benz), similar industries (you sell Mercedes, he sells BMW), complementary industries (you sell Mercedes, he sells tires) or news integrated station.

Universality does not refer to the wide range of content, but refers to the program and geographical location of the other site. Programs such as forums, blogs, questions and answers, Wikipedia and so on can be done; geographical location (server location) For example, you are in Beijing, so the best friend chain is a broad geographical location, not all focus on Beijing.

Weight refers to each other is the best time to build a station, PR high, daily update, content included fast. In such a site to do outside the chain, the benefits of your site is huge.

Finally, avoid the use of mass tools. Mass tools do more harm than good, this is the lesson summed up by countless predecessors.

So how do you find a high quality distribution site that meets these criteria?

Through the competitor's link

(Baidu search for the main site keyword, and then use the first five pages of domain:+ competitors, to find out where they do link).

Searching through search engines

intitle: keyword powered by discuz!

intitle: keyword powered by WordPress

Intitle: Advertising area powered by discuz!

And so on, we can play the imagination freely.

Through the purchase of VIP accounts in high-quality forums to publish ads, such as A5. 10 Yuan An account, should be cost-effective

If you are good enough, you can write some practical applet and post it.

Outsourced to the SEO company to do. Suitable for the high budget of the enterprise site, will be liberated from the construction of the chain, better investment in development and operation and market cooperation and other important things.

Campus recruitment ads. The weight of the EDU domain name is known to be very high. We can not ask others for our corporate site to do friends chain or advertising. But it does not prevent us from going to their recruiting section to post a recruitment bulletin. Of course, if you just need to recruit people, that's better.

3, you insist on

To get a good ranking. The outer chain construction must be stable and lasting. The effect of doing 10 chains every day is definitely better than doing 100 on the first day and 9 days without doing it. A sudden explosion of the outside chain will only let your site into the sandbox. By contrast, search engines are more likely to see a sustainable growth site-representing the potential and effort that means growth and recognition that will get ranked and flow.

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