The SEO technology and strategy that the electric business website needs to use--brand

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On the Internet's entrepreneurial path, there is unlimited possibilities. Whether it is the original or collection, whether it is the flow of Web sites or brand sites, whether you are technical elite or, operators, or what do not understand the rookie, as long as willing to learn, willing to adhere to, then have the opportunity to succeed.

This article discusses the SEO technology and SEM application of a combination of ways to build a brand site, and hope to explore in today's China's Internet monopoly environment, how to use SEO technology to achieve grassroots brand site. This article takes the electric business website as an example, more discussion reasonable operation SEO Technology and SEM constructs a brand website idea.

One, SEO is what?

What is SEO? Everyone has his own opinion. As explained, SEO is the acronym for Search Engine optimization (search Engine optimization) initials. But in my opinion, SEO really implied meaning should be "successful get more opportunity", namely (successfully earn opportunities). SEO Development to now, has not only limited to "use technology to obtain search results in high rankings", but more expression of a philosophy of life-how to enhance their (website) within to build success.

In fact, each of us has been searched and ranked in our life:

We have been ranked at our school stage. We can use the results, with the teacher's relationship, interest and other factors such as SEO to improve our rankings;

• We have been ranked in our job search phase. We can use a variety of education, certificates, graduation results, published papers and other factors SEO upgrade our rankings;

• In our work phase, we are ranked. We can use performance, popularity, and leadership relations and other factors to improve our rankings SEO;

• ...... Other stages, other rankings.

If you think of the results, education, certificates as original content, social scope of the relationship between the wife to consider the chain, their own manners and behavior self-cultivation into the chain, you can understand the meaning of SEO.

Two, what is SEM?

SEM, is the English acronym for Search Engine marketing (Engine Marketing). SEM is a new form of internet marketing. SEM is a kind of pursuit of cost-effective, with the smallest input comprehensive and effective network marketing and promotion of the way. To understand the principle and meaning of it is very simple-if you are both political and moral skill, the cost of marketing and promotion will naturally decline; conversely, if the chest is large and no brain type, the cost of promotion will be very high, because the cost of maintaining marketing will be very high.

We can sum up: SEO is the inner cultivation; SEM is externally driven. Examples:

• Kai-fu Lee: Through the SEO technology (highly educated, 500 strong working experience, Microsoft China and Google accumulated contacts and precipitation), the search engine in life to obtain a very high weight. His target keywords are: Entrepreneurial mentor, young mentor, life mentor. He got a high ranking from the search engine. And the result he needs is the wealth and status brought about by fame (flow). After gaining a high level of weight and rank, he obtained the investment of venture capital through SEM (the moral height of the resignation from Google, the creation of an innovation factory, etc.) and turned to other top target keywords (angel funds and venture investors), eventually gaining wealth and status. He will be SEO and sem combination of very good, clear, clear ideas. Finally established its own brand (a brand site success).

• There have been several Reds: first through SEM to obtain fame (traffic). Later search engines and visitors found that in fact he did not deserve to crawl and browse the place. So by K or be down right, eventually oblivion in history.

Third, the construction of brand website:

Can be seen, a successful brand site construction, is necessarily the first SEO, after SEM. Among them, SEO is the comprehensive embodiment of inner cultivation:

1, the website original article many, but the typo full article, the statement impassability, with own localization correlation degree is not high, just like a person bellyful and the original thought but cannot express, or the wrong expression. We'll give him a nickname for "Nerd". For search engines, such people (sites), will not give a higher ranking. Or a high ranking at the beginning, slowly adjust. But if a person often according to the environment situation, according to the classic to evaluate things (high-quality false original), then this person will also get very high applause (weight). Similarly, if this person will only reprint (copy) Other people's words, not to add their own thoughts and statements, then what will he do?

2, the site outside the chain a lot, but seriously related to quality. The so-called quality is not high, does not mean low PR, low weight, but more refers to the relevance and universality. At this point we can think: a senior government official (high weight GVM) praised your business, and in some people's opinion, he has a good reputation in the industry. And the other is the industry's very many small business recommendations (high correlation, but low PR low weight), then in this industry, he will have a high reputation. Another example: if a person or business is praised by other industry bosses, we generally think that this person is good, may be with other industry people have done business, integrity Assurance. But if you praise the majority of your business is other industries, we will think you have changed the industry, not such industry enterprises. This is the role of the directional anchor chain-the compliments of other industries can be there, but please specify where you get the compliment. Ding lei used to be in the Internet the weight of the industry is very high, but now the chain is connected to pig, we think his business in the Internet industry has not so high authority.

3, the distribution of links within the site is reasonable. We say that people rely on the clothes of the saddle horse-a reasonable distribution of the chain, just as people's clothing and behavior, so that people look at the shuxin, exchanges and happy. Do we sometimes have such a situation: in the discussion of a thing, obviously remember read this article before, but can not remember, the result is unable to deal with the discussion. This is the importance of inbound links-you're a cop, but who knows? So what we have to do is categorize the content and then show it. Do you want to discuss recent industry hotspots (Big Class)? OK, I just have a few messages to tell you, to listen to competitors or industry trends (small category)? than jokes (Big Class), no problem, just a few days ago to see a lot of children, we than cold jokes or long jokes ... Wait a minute. At the same time a second change in the room if it's just acting at home, she gets much less than it is now. But also can not disorderly performance, to be in the right occasion (gossip Entertainment), the right time (the climax part) to the right person to perform, this is justified. If she is in financial programs on a large pile of corporate CEOs performance A second change, can bring the current sensation?

4, other people do not, or have not thought of the skill. Original is not good to do? The chain is not good? It doesn't matter, as long as you have a skill. And this skill can solve some people's problems. Yahoo shut out the chain inquiries, stationmaster are anxious to die. Love station suddenly out of the chain of inquiries made up a blank, very OK. Review some large websites or well-known industry characteristics of the site, are made up of some prominent columns or to do, and have been recognized to achieve the brand. This is the mode of innovation, business innovation, product innovation-as long as you really can solve some people's problems.

Then, you can use SEM to promote your article, your industry reputation, let people know your content, or show your skills.

Website SEO technology:

Website content: How to increase the content of the website? 1, in the merchandise page rearrange a variety of information, 2, increase the level 2 domain name blog, keep updated, 3, add a level of directory forum to improve PV and original content of the main station, 4, the use of the program on the home page timing of the above 3 categories.

Outside the chain construction: At present has not taken the massive quantity the outside chain construction. When the site is slightly higher than the time to start with the "high quality and relevance" as the principle of hair outside the chain, to avoid the impact of the chain of junk outside the brand site reputation. The rest of the chain is implemented by program.

Inside the chain construction: goods within the pages of the same classification of other products recommended (about 12), the main station and the Forum footer part of the navigation, forum posts, such as internal merchandise links.

Website SEM:

SEM principle: To not damage the reputation of the site as a prerequisite

SEM way: Soft wen marketing (have certain popularity and visit the amount of blog bloggers), news marketing (5 websites per time, Portal 1, to ensure that the news of Baidu news site 4), Sina Weibo award-winning forwarding activities, implantable series of comics (to entrepreneurial stories as the theme), the Forum analysis of online procurement experience in-kind rewards and other activities, The product data into the Baidu search engine.

SEM results: Website PV,UV and registered users.

Ultimate goal: To increase sales, get VCS support, or be acquired.

Finally to share a point: To do brand site, we must do a good job analysis of user behavior-from where, what browser, identity, gender. Then according to these data, targeted site SEO and SEM.

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