The smart hardware in the minds of big guys and creators: Welcome to small and beautiful refuses silly big Huakang

2014 is the eve of the smart hardware explosion. The industry is obviously heating up, entrepreneurs are also a collective outbreak of the trend, all kinds of single product focus on the launch, the pace of fresh ideas, but the market reaction is still tepid.　What is the trend of the intelligent hardware industry in the 2015? At the launch of the Intel Edison competition on January 16, Intel hard to enjoy the smart hardware with all the big guys. The present situation, development trend and entrepreneurial situation of intelligent hardware are discussed. Small and beautiful to lead the new Wave October 2004, Anderson (Chrisanderson), the editor of Wired magazine, first presented the long tail theory. He has delivered a new perspective: from the point of view of people's needs, most of the demand will focus on the head, but also can be called the mainstream demand, and the distribution in the tail is personalized, fragmented, small amount of demand. This part of the differential demand will be in the demand curve to form a long "tail", the so-called long tail effect on its number, will all the popular market add up will be more than the popular market is larger market. There is no doubt that the long tail effect is most obvious is the internet industry. Edison global director Edward Ross believes that the next round of the smart hardware revolution is imminent, and the main development force is centered on the tail of the curve, in addition to the popular product explosion, the entire smart hardware market will be more small enterprises, more differentiated personalized products to activate. Then, this part of the small and beautiful personality single and what is the law? 1, about the consumer: high-income people mainly in Beijing East Intelligence vice President Nasin said the earliest developed products will be for geeks, it circle users. Now smart hardware is slowly approaching the common people, real consumers.　Data show that in the past year in Jingdong bought smart hardware consumers in the number of 4 million to 5 million, and more concentrated in the north of the broad line of large and deep cities, to middle and high income class, home users, consumption capacity, 60% children, more than 50% are car users. 2, about the design: In addition to cost-effective, the construction of emotional bonding user Rococo founder Jia Wei, the United States is the human will never lose the demand, is the underlying demand. Intelligent hardware consumption has entered the emotional era, consumers more and more sensitive, small and beautiful intelligent hardware design will start from the point of pain to happiness forward, and to consider materials, crafts, services, emotional culture and many other factors. Billion find CMO Kang products to be with consumers to establish a temperature and a closer relationship. In the product cost-effective above, and then build a layer of emotional consumption and love, so as to glue different values of users.　Rehaibo, founder of the Fire Bird, said in the future there are two types of people will do smart hardware, the first category is the engineers, technical innovation, the other part must be designers, pay attention to design innovation, these two aspects of innovation, combined with the business model of innovation, is the intelligent hardware field the most successful possibility of the prototype. 3, about products: should be combined with the daily life of Beijing East It digital division of Brand Cooperation and Development department general Manager YanCollar think, many products will have trifles problems, the final product or to focus on customer needs. Lenovo Star Executive Director Wang Mingyao that smart hardware should be combined with everyday life, including but not limited to smart home, wearable equipment, smart cars.　Wang Yu, general manager of Intel Online business, is looking forward to a new generation of young Chinese engineers who can provide more to play with drones and smart toys. 4, about the user experience: found that the needs of the improvement of products in Beijing east to raise the rights of the group responsible Gao Hongjun that the user's perception of the product phase will be advanced. In the case of Beijing East, can be very clear that the user's participation is not limited to support projects, more valuable is in the project side of the message area or answer the area, put forward their own ideas and views on the product.　In this way, the traditional consumer can slowly turn to c2b2c, more conducive to the project approach to user experience and feedback to improve the product. The era of collaboration is coming. Open collaboration is the core of the internet age, especially for the intelligent hardware industry. For a small start-up team, the development of new hardware is very difficult, from concept to product prototype, into small batch production, and then enter the market and gradually shape their own brand, the whole process to go through fund-raising, supply chain control, product design, software and hardware combination, marketing marketing, and many other complex links, Only sales include order management, inventory, customer service, after-sale and many other tasks. Each link is very difficult to cross. In the 2014, many intelligent hardware appeared to skip the ticket. Most hard creators have plenty of entrepreneurial passion, but lack experience, especially in product development and product manufacturing. On the other hand, many start-up companies are busy attracting investment, but ignore the research and development, production, manufacturing and other products grinding work. Therefore, the Beijing-East It digital division of the Department of Brand Cooperation and development of the general manager of the Yan to recommend hard creators, from the whole chain to judge their own team's director and the short, to do their own good, not good at outsourcing out, so the possibility of converting into a system more. Around the whole industry chain collaboration mechanism, Wisdom Cloud founder Huang said, hard creators often have their own strengths, some familiar with software development, some familiar with hardware manufacturing, but the hardware thinking and software thinking is not the same, the hardware connected with a great barrier, in order to let the hard creators of rapid breakthrough this barrier, The smart cloud turned into an Internet development platform to serve the start-up team. QQ is able to help hard creators to quickly realize people and equipment, equipment and equipment more imaginative connection and interaction. Technology 50 and Beijing's space for visitors are helping start-ups in another area. Technology 50 specializes in building a smart hardware industry base, not only to all the creators and intelligent hardware companies to provide office space, activity space, as well as their talent to live, and so the spatial support, but also angel investment, for the creation team to provide funds for their accelerated service. Beijing creates the guest space to be hard creates the talented person to carry on the interconnection, completes the good creativity together. Lin Zhizong, head of Foxconn's Innoconn, believes that smart hardware can be split into four parts: one is the core virtual department of Intelligent Hardware, including software, design, calculation, is the core part of the entrepreneur; The second is the CPU Solution platform part, the third is the key 0 component parts, four is the first three parts of integration, make it become a real commodity. For a start-up team, the strengths usually lie in the first part, the concept, and the idea of innovation.　This will require chip suppliers like Intel, traditional manufacturing and other industry partners to serve the start-up team, because the start-up team is the core of hardware innovation. Elimination of the Tide and high growth will be at the same time 2014 years, smart hardware and the lively and hot for entrepreneurs, investors, platform side focus on this. But the industry is hot behind, but not a phenomenon-class explosion, but more products are facing product jump ticket, market sales low, slash prices, users do not catch a cold and other collective dilemma. The smart hardware ring is more from Hi, too many products are chicken ribs with the transition. Gobi Investment company investment director Yang Shiyi that the 2015 intelligent hardware industry has two trends, one is the tide of elimination, the second is to usher in organic growth. There are several criteria for determining whether an intelligent hardware will survive or be eliminated: it can meet the needs of the user, whether it can collect valuable data, whether there is a mature supply chain, and whether the interaction is simple. Products determine success or failure, smart hardware start-up fundamental competitiveness or products. 2015, the most of the same, homogeneous, the majority of hard to create a team will face a more brutal competitive environment, and good enterprises will usher in the best opportunity for organic growth, good entrepreneurial team will benefit, especially in 2014 and 2013 to obtain financing enterprises, after the accumulation of time and practice, In 2015, sales will prove their value.