The social revolution, the two sides of the time behind the pie

Guide: Hand Tour set off the game industry revolution, the market painted 27 billion of the pie, behind the Harvester, is a dream or gold, different original intention, doomed to hundred state rebirth.

"It was the best of times, it was the worst of times; it was the year of wisdom, the age of foolishness, the period of faith, the period of doubt, the season of Light, the season of Darkness, the spring of hope, the winter of despair ...

This is a passage of the French Revolution written by Charles Dickens, a tale of two cities, used here to describe the hand tour industry, but also very fit: The Hand Tour set off the game industry revolution, the market draws out 27 billion of the pie, behind is the Harvester, is a dream or gold, different original intention, doomed to hundred state rebirth.

Personnel: Good and bad

Grand Prize Eight studios 100 million equity, perfect adjustment of the company's structure split set up 5 subsidiaries, Tencent Mutual Entertainment 8 from the research studio split reorganization; The original Baidu 91 senior vice President He Yunpeng entrepreneurship set up a hand tour research and development Company of the celestial interaction, the original 360 games general manager Haibin quit business set up an issue company love special rice UC Nine tour senior director Yu Xianwen left business set up the release of the company Godsend game ...

2014 Hand Tour market scale of 27.5 billion yuan, more than the page tour. Expansion of market data stimulated by the industry's entrepreneurial boom continues. Manufacturers bundle core productivity, and gradually start the internal entrepreneurial model, split reorganization. This is a beautiful time, can have the right to speak, high pay corresponding high returns. But this is also an impetuous and bad times, too many people venture 1 years worth billions of millions of products, the production of tens of millions of entrepreneurial stories, stimulate and ignite the pioneering dream of the first-line developers.

2012, Chengdu Hand Tour entrepreneurial team of about 300, 2013 to 700, 2014 market reduced to nearly 500. This is the entire hand tour industry in miniature, driven by a large environment, practitioners from professional entrepreneurship, but suffer from team running-in, capital chain rupture, product quality and other reasons, and finally dissolved. According to the game Teahouse understand, the current Chengdu nearly 500 team, there are many are also boil "winter", the venture capital has seen the bottom, the product signed to be blocked, the next round of financing difficult, after years, there will be forced to disband team. On the other hand, some medium-sized companies project developers to take the year-end award, the year after leaving business.

Chengdu is not a case, it is common. Small and medium-sized companies, can not use the generous remuneration and benefits to retain the developers of successful projects, the core competitiveness is not guaranteed, become the current number of consecutive products into a few of the direct reasons for the small numbers.

Products: Faith and ignorance

Yesterday, someone highlighted the word "think tank". It is suggested that a game of deep data mining, analysis of its success factors for other developers to do reference. For example, breaking the "Legend of the Tower", the 0 pay habit of the hand-play family, what is a paid numerical system; how many users and hands can bring home to Beijing East Card? People set to add stripes, hair, stockings, blindfold, to two yuan users to promote the retention of the number of percentage points ...

"Turret" numerical planning for the game pay system design, recharge back to Jingdong marketing planners, two-time tour developers and so on, they have one thing in common--innovation and perseverance. This is a belief in the design of the game for excellence. Behind the "think tank" proposal is the need for such "methodologies" from other developers. In short, it is to carve out success.

From a certain level, learning the successful game of the numerical system, marketing methods and fine classification of the game design ideas, is the industry's default "reference", but the game of the complete plagiarism, the replacement of mixed skin, and even not clever cottage, is also stupid.

Capital: Light and Darkness

Capital is not hot, is to evaluate whether an industry has a bright visual appearance of the future. 2014, the hand tour listed PE multiple can not be compared with 2013, the progress of the completion of the gambling agreement is also not ideal. Capital is still hot, but the heat range from the entire industry, the circle to the upstream.

Then, it was found that the light and dark lines in the sun are clear. Even if the channel in the end of 2014 before leaving business, can easily get nearly 100 million of the financing; small and medium team only need hundreds of thousands of to endure the late product development, information sent to but has been like a heard. According to the game Teahouse understand that many of the existing teams are encountering funds in winter, many developers may not survive the middle of next year.

Capital investment became rational in the 2014. One investor said that in 2013, a large number of investment teams, anyway, a team did not invest a lot of money, cast 30 of them 1 of the team became, all the money, can be found at the end, the product performance in general, in the research also needs more money into the note, 30 teams unexpectedly every one of the big, other investors/agencies also encountered similar situation, In addition, the listed game companies/acquired companies are not optimistic about the completion of the gambling, they began to project investment. "We vote for a team that is recommended by acquaintances or acquaintances. For example, if it is a * * system, it will consider casting. ”

Here is a fun gossip, a third party data statistics, there are 20,000 research and development companies, a developer of the off-season product monthly flow 800,000, profit 240,000, income ranked more than 300. In other words, nearly 15 per thousand of the domestic companies now profit more than 240,000.

Although 2014 also has a lot of small team products breakout, but for investment and return calculation of the value of investors/teams, but also "universal net"?

Situation: Spring and winter

This October, the "winter of the Hand" argument began to be mentioned, with both sides of the argument. Investigate its fundamental, 2 side point of view have a foothold, winter talk to the cottage Hand tour entrepreneurial team, and holding "spring" is to see the end of the manufacturer and other developers high input of the production of sophisticated, can play strong products.

and 1 months later, the perfect, giant, netease, snails, more benefits, such as the company's hand tour products are online, the first 50 after the list, the 2-party view, is highlighted. The end of the tour manufacturer's hand tour spring, came;

Lok Tao executives have revealed that the "Dark Dawn" research and development scale: 100+ people, 12+ months, self-research engine. And this kind of end-travel vendors, heavy game development experts, emphasis on the screen, experience, gameplay, made out of the hungry game quality, directly pulled up the game of the hand play taste, at the same time, heavy products absorb gold ability, hand swim channel to see water, the same position to the product a month running water 10 million, product B monthly flow 1 million, Who will this position be for?

November, the top 50 Apple iphone best-selling list, the number of heavy products increased, and card level, 2 weeks each 11. And November, an Android channel report, are focused on the end of the company's products, the title of the proposed "heavy product specific proportion of higher than card" and so on.

Therefore, from 1 months to the list of channel reports can be seen, the player for heavy game acceptance of high, heavy products of the spring to slow, but also can blockbuster. The end of the tour maker's spring, came.

And for the skin, Shanzhai products, the Distributor's attitude is that there are 100 products, 10 A-class, 2 +, the choice of more room, how to choose B + Class, the product of Class A? The channel is seen from the water, too. The player's game tastes are also improving. Capital has also shrunk the investment spree on small and medium-sized teams, looking at top executives and pitching them like mobile smart hardware. Come to the conclusion that the winter of these teams came.

"This is the best and the worst of times", the revolution will always go through a period of confusion, through this period, the order is slowly set up, even if the chaotic Beikewen may also be defeated. But after all, whether the chaotic period is over or not remains to be considered, at least the rules are slowly being built.