The Spring Festival comes, the hand swims how arranges the game activity

Good activities can play a positive role in the game, but improper use will cause many problems, and even accelerate the death of the game. Many games in the activities, there will always be the following situations:

The activity participates in the difficulty to be distracting, forgets the player's original goal is to play the game.

Activity rewards and pay conflicts cause the game's economic system to crash.

The pursuit of short-term effects, change game play method, fast overdraft game, accelerate the death of the game.

So want to make the activities of the game has a benign help, for the choice of activities need to be cautious, can not simply replicate the success of other games, blindly began to imitate. Still need to seriously study the game's data, focus on player feedback. For operations, to seize the player's heart activities far more direct than a large number of activities listed effect.

In the planning activities, there are several issues, need to consider comprehensive. Thus ensuring the effectiveness of the activity. Namely: The purpose of the activity, the activity target, the activity time, the activity tool, the activity execution and the activity effect.

1. Purpose of the activity:

That is to clarify the effect of the activity. Each activity must have the activity goal, if in the design activity, the activity goal is uncertain, will appear the distracting situation. For the purpose of the activity, there are the following summary:

1 Play Supplement

The game itself will be set up a lot of activities, daily login rewards, turntable, twist eggs ... Are more common game activities. The goal is to add new gameplay to the game and improve the player's stickiness. For example, "skewers every day" this game, the game has joined, to enhance the player's competition rankings. During the Christmas season, community events around the rankings were brought to the game, with an average increase of 25% in the next day and an average increase of 30% by 7th.

2 Guide consumption

The first charge, paid props limited discount, game spree is often used to stimulate the game player consumption activities. For example, "My God TD" This game, the use of online community and game notice, to carry out paid props every weekend limited activity, the two-pronged, drive players to buy discount props, props to buy more than 6 times times.

3 Improve game data

As the name suggests, it is through some activities to enhance retention and other data. "Ski Adventure" is a car with tens of millions of users of the cool game, the game to join the community to facilitate online discussion players. Ski operation mode to take dripping activities, that is, the rewards of activities, can only buy 1 props 3/4 gold coins, to get the reward, if you want to buy props, you need to continue to play the game to earn or pay. The ski adventure carries out daily login community rewards over the weekend, with a 5% increase in the next day compared to previous week's activity.

4) viral transmission

Through the player's most familiar SNS sharing way, will spread the game to own friend. The most successful case is the Crazy series game. 2013 "Crazy guess" and "Crazy Guess song", the use of micro-letter sharing and game close combination, so that the screenshots in the micro-letter friends Circle spread widely, three months time to break through 100 million downloads.

2. Objective of the event:

The active target is the main participating group, i.e. the player. Activities need to target different user, set more targeted activity content:

For the unpaid players, it is more about driving them active and directing them to pay as much as possible.

For paid players, it's more about sharing their own platforms, having simple activities, being able to quickly lead them to pay again, or getting them to bask in their own game record and drive other players to pay.

For non-game users, you can use SNS to share tools to drive them to download.

3. Time of activity:

Try to choose the player active time to release the activity information, maximize the player participation rate. Try to choose between noon and evening. The player of the hand swims is to play the game with the fragment time.

So in the event design, several suggestions are:

Activity time as far as possible, can be on the day of activity, noon release preheating Notice, remind players to participate in the first half hour before the event, can release activities to open reminders. Because the network status of the player is different, try not to release the activity message a few minutes before the activity begins.

The activity time range is moderate, do not be too short, gives the player ample time participates in the activity.

Activity participation cost not too high, the participation time is too long, the player is more difficult to get started, the player interest is low, the participation rate naturally is low.

4. Activity tool:

Outside the game to publish the activity information, such as bar, micro-credit and micro-blog, some game media, in-game notification is a good choice, the latter is more can cover the game all players, players do not have to cut out the game can track activity messages.

5. Activities performed:

Activity execution is a very important part, the execution is divided into two parts, one is the process of the activity release, the other part is the process that the player participates in the activity.

Activity release Process: is to be at a certain time to release the game information to ensure that the player can be effectively received. This includes a description of the activity, whether the activity diagram can be accepted and identified by the player.

Players participate in the process: More is determined after the activity, simulation players participate in the process of operation, to ensure smooth flow of activity, the player has high degree of access.

6. Effect of the activity:

The so-called activity effect, not only focus on data changes, but also pay attention to the activity itself, the player's awareness of activities, participation, feedback, etc., so as to continuously optimize the flow of activities, so that the maximum effect of activities.