The Spring Festival holiday is coming soon, the news of the annual meeting of the company occupies the space of the big media.

Recently held in the Beijing-East annual meeting, Liu issued an internal speech, the performance of the past year of Jingdong summed up, and the Beijing-East 2014-year strategy has been interpreted.

Liu that three things will happen in the next ten years, the first is that China is bound to have several sales revenue of hundreds of millions of, or even tens of millions of retail enterprises. Second, the next 10 years, not more than 20 years, China's first retail enterprises must be the world's first retail enterprises. Third, Beijing East will become a world-class retail enterprises.

In addition, Liu also changed the past Robin Strong style, the truth revealed that the Jing Dong to make a great company dream, in his view, Jingdong as China's company should be determined to go out. One day, Jingdong will be able to sell China, a strong manufacturing quality products to all over the world.

Liu said: "To achieve this dream needs to be dozens of times times more difficult and arduous than in the past, and if this dream came true, I should retire to go home to have grandchildren." ”

The following is part of the speech content:

Dear colleagues, how are you?

The past 2013 years have been very meaningful, the first ten years of Jingdong. This decade has only one word to describe, that is "cow"! In the 2004, we are nothing, we do not know anything about E-commerce, but in the next ten years, we continue to surpass, to achieve a milestone.

100 billion of the turnover is our "cattle" place? No!

The first time beyond is "it digital" beyond. When we made it digital in 2004, we set the new egg as our goal, they had the team, the technology, the suppliers, everything. And we have nothing but spirit. But we start with zero, and after four years, we have more than a new egg. More than that, we're just a little bit of a celebrity in it, and still a little less than everyone else. Remember in 2007, when our first round of investors said to me: "In 2012 years, if you can do 1 billion yuan, we will be very happy." ”

The second transcendence is the 2010, we exceed the time, excellence, this is also before we dare not think of things. The next third time beyond is not far in the future, Beijing east to become China's largest retail enterprises!

We look back today, feel that we have achieved nothing, but in that era, really great, we have completed an impossible task, we have been Allied "encirclement and suppression", we have not only survived, but also will surpass them.

What we achieved in the first decade is that 100 billion of the turnover? Is this really our "cow" place? No! Our first decade is really proud of the business layout! In the market, we still do not see who in the future or in the short term have this ability and qualifications to surpass us. That is because we have done a lot of silly live, stupid live, dirty, Nangwou, heavy work in the past ten years, be ridiculed by countless people, others can't see, others are unwilling to do. When they come to understand it one day, they want to do it again.

The first decade is definitely the pride of every one of us, and we've done a lot of great things. But according to our usual style, we never immersed in the joy of the past, Jingdong dream far more than this. We are not satisfied with ourselves, because we believe we have bigger goals, more ambitious goals, and we can do better. In our bones and blood, the jingdong is never-ending and never contented. This is the reason why Jing Dong has developed from an obscure little counter to become a pilot enterprise in China's retail industry.

What do we do to win?

At the beginning of the second Decade, I would like to lead you to revisit the company strategy. Every manager, employee, including a distributor, must be aware of what our strategic direction is and what we are going to win. Our strategy for the first decade has never changed, and the second Decade remains unchanged, the "inverted triangle" strategy. What have we achieved in the first decade? The core is our own, is Jingdong this team. We are able to continue to surpass, the team is always our most precious wealth, our first ten years most proud of is that we have built an excellent team. Team is always the cornerstone of the development of Jingdong company, our second Decade of attention to the team is still the primary task, especially my most important work.

On the basis of the team, our financial system, logistics system and technology system are the three core systems. Some people say that Beijing East "Fast", Jingdong "fast" is one of our core competitiveness. But if it is out of cost, then this "fast" may become our baggage, jingdong real core competitiveness, is not only to achieve good service quality, but also to achieve low costs. So these three systems, the most important thing we examine is our cost and efficiency. Our cost per system must be lower than the industry average, and our operational efficiency must be the highest operating efficiency in the industry.

Of course, customers do not care about these, what customers want? Customers always want a very simple three elements: products, prices and services. Consumers to Beijing east, is because Jingdong no fakes, product fidelity, is because the price of the East Jingdong, service quality, these are customers can perceive, and the customer is not aware of the very complex behind the system.

No matter how innovative we are, we still cannot leave our system, we can never forget how we win and how we survive. Who are our food and clothing parents? Forever is our customer, we can never forget the user experience, lost the user experience we will lose no doubt, no such quality assurance, price guarantee, service guarantee, we must fail. So, this inverted triangular strategy system, is still the cornerstone of our second Decade of development, I hope that every jingdong, everyone's innovation, the management of the thinking point, foothold, our direction, can not be inconsistent with the user experience, can not be contrary to the cost, efficiency. We all need to realize that our core is the team.

The law of commercial development is bound to realize the organized circulation of goods and standardize services. The ultimate choice of consumers must be the brand as the first reason. So the next ten years should be said to be the best in China's retail industry, 10 years of gold. The past 30 years have been a manufacturing industry, but for the next ten years, I believe that China must belong to the retail sector.

Today Europe, the United States, Japan, Korea, all developed countries, there have been Wal-Mart, Carrefour, Costco, and so countless big-MAC-style retail enterprises, they have a large-scale, organized circulation of goods, the flow of management, to reduce the number of intermediate links to the lowest cost, the highest efficiency, Help the brand owner deliver the product to the consumer. This reduces the cost of the entire business chain and increases the efficiency of the entire business chain. In the next ten years, I believe China will inevitably shift to the consumer goods era, the disorderly, non-standard, no brand, not to the brand owners and consumers to bring value-added retail trade style will gradually decline, instead, China will have a Big Mac-style retail enterprises, to occupy China's standardized goods 60%- 70% market share.

I believe that there will be three things in the next ten years, the first is that China will have several sales revenue of hundreds of millions of, even tens of millions of retail enterprises. Second, the next ten years, no more than 20 years, China's No.1 retail enterprises must be the global retail enterprises No.1. Third, Beijing East will become a world-class retail enterprises!

"My dream of starting a business is to be able to make a great enterprise!" ”

I now talk about the last dream in my heart, this dream has come true, I should retire home to hold grandchildren, this dream is internationalization. Some people say that China's countless enterprises have tried to do internationalization, 99% of enterprises are black and blue, and some even died.

Why must internationalization be done? Guys, I have always insisted that a country, a nation, can really be proud of the success of the business, cultural success, institutional success, and we as a part of the business, we should be full of courage, full of dreams, determined to go out. Why are Chinese companies so profitable? That is because the past 30 years of China's economic development, we mainly do the middle of the manufacturing, foundry, the most front-end brand and the end of the end of the retail side are occupied by foreign enterprises, and these two links are the most valuable industrial chain and profit at both ends. So the internationalization of Beijing and East is to be able to do a little try for this country. We hope to be able to make China's strong manufacturing quality products, through the Beijing-east to sell to all over the world. Chinese brands, made in China, have the quality of international brands but have lower prices.

No matter how successful we are at home, we are still only a localized company in China. The past ten years we are very good, the next ten years we are more cattle, but you do not care how much cattle, you are just a "cattle" company, not a great enterprise. And I started the dream, is to be able to make a great enterprise, is able to represent this country, representing this nation, is able to let every Chinese mention it is proud and proud of the enterprise. This is the last dream in my heart, I hope we can represent China to become a global enterprise, we have the ability to serve the world's consumers, we can win the trust and trust of consumers around the world, we can for this country and people to continue to earn global wealth. More companies like this, the country is not rich to be difficult, the people of this country to think hard days are difficult. Of course, to achieve this dream, we have to pay 10 times times the hardships and hardships of the past, we have countless days and nights may need to work overtime, we have countless difficulties to overcome, we have countless unknown things to learn, we need to unite countless brothers, unite the world's useful talent, for the same goal, The same dream to fight!

The first decade is over, and the 2013 "Self-cultivation" is over. Brothers, the past year has been the least we can say but have done most of the year. So far the world has not been a company of hundreds of billions of enterprises, a CEO said to walk can go, said to the United States class immediately can be the first half of the class, no one can do. In doing so, I just want to see what the basis of the BoE's management system will be at the end of the decade. Of course, we have withstood the test, performance in our growth, our system of innovation, our new product launch, there is no less.

2013 has passed, this is 2014, 2014 is our sailing year! We hope that all of our brothers can come up with the passion of our jingdong, unity, for our second decade to lay a better and more glorious foundation!

Thank you!