The survival way of the grass-roots web site in the changeable Internet

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The Internet from birth to now has been almost 20 years, in this 20 years before the 10 is the development period, when the Internet site is very few, people have no idea of an Internet. In the back of the 10, the rapid development of the Internet, in the previous 10 years has been created in the site once the stick down has become the Giants or small well-known sites, at the same time the birth of E-commerce, can be said that the internet is now almost omnipotent, ordinary people's lives are increasingly inseparable from the Internet. We can calm down and think, if there is no network, what will our life be like? I can be sure that many people, especially young people, will be miserable.

With the rapid development and popularization of the Internet, in the entire Internet site also more and more, because now the threshold of the construction station is getting low, so that a as long as the Internet people buy a space domain name and then download a source program can build a simple site, so now the number of sites is hundreds of millions of. Many individuals build a website perhaps just to record their life study or work, only in order to experience the feeling of their own station, but in those ordinary websites there are a large number of individuals or small businesses have their own ideals, and constantly strive for it; they tend to take their site as a career, As their children, to seriously care, sincerely serve every visitor on the site.

But no matter how the Internet develops, those visitors often have only the most access to individual sites or applications. The beginning of the Internet development is the site directory and browser; With the search engine's mature entrance into the search engine, such as the mainstream of Baidu, Google, etc. with the advent of the mobile internet era, in search engines and other traditional portals based on the addition of strange variety of apps. And most of the site managers do not have too much money to create a return to their own entrance, all of their traffic seems to rely on other platforms come in, it seems that the life of their site is determined by other people rather than managers themselves.

The Site Directory era for now left a variety of navigation stations, mobile Internet has not fully matured. The most current generation of business is on the PC side, and the PC side is currently the largest traffic entrance is the search engine. Although there are many search engines, but the main also on those, for example, in the domestic market on the Baidu family swallowed nearly 80% of the market share, now almost all the domestic sites are relying on Baidu to drainage, the site's optimization staff care is also their own site in Baidu search results in the status.

In previous years, those small stations had a variety of ways of exchanging traffic, and could be traded in more ways for material benefits. For example, a lot of people can buy and sell links, the buyer can increase the flow of their own web site so as to enhance revenue; There are those resource stations, such as e-book txt download class novel station, there are film and television resources, such as movie stations, these sites can be "too much" to advertise, or even window ads, a lot of novels stand a page or even dozens of ads; but the user for the above resources or online reading, also do not care about these messy things, The result is a variety of clicks, to the stationmaster bring is white silver.

The above for small stationmaster is how beautiful scene, but the internet is unpredictable. As now the search engine giant in order to improve the user experience, a succession of adjustments to the ranking algorithm, the front is the green Luo algorithm behind the pomegranate algorithm. These are directly affecting the behavior of trading links and the Web site too much spam content; Although Baidu's actions are designed to improve the experience of ordinary users, they are undeniably fatal to many small websites.

Our small stationmaster does not have those ability to change the entire Internet, but we can change oneself, and with own strength influence the development of the Internet; So the author of the Small and medium Web site in the Internet unpredictable survival of the basic Magic Weapon is: first, to reject all kinds of crooked, cheating may be a one-time gain, but that is not the long-term development of countermeasures, to know that such behavior does not like; It doesn't make sense for users to talk about your site. Third, seriously their users, and constantly improve their own website user experience, such as the author of the book Network is very refreshing no ads, not to mention the window ads, although many people do the site is to profit, but it is recommended not blindly chasing profits, to know as long as the user satisfaction, The source of your profits will flow; four, strengthen their own website and external cooperation, including advertising cooperation, because through such direct advertising will use a smaller layout to bring higher profits, and give users a better browsing experience.

Finally, I give you a word: the change of the Internet is absolute, invariable is opposite, just hold oneself, clear own value and try to do well to do, bring to the user what they want, so no matter how the Internet changes, we will have a foothold, profit is also natural thing.

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