The total negative growth of color TV market has been a foregone conclusion sales fell 6.7

Although the second half of color TV sales in the first half of the rebound, but still can not reverse the industry's first negative growth of the "dilemma." According to the China Electronics Chamber of Consumer Electronics Survey Office Research data, 2014 in the second half of the flat-screen TV retail volume of about 22 million units, the annual sales of 42 million units, the year-on-year decline of 6.7%. The color TV market has entered the adjustment period.

In the past 10 years, the flat-screen TV industry in the field of home appliances competition is the most intense, the market size is also a geometric level of growth, from 2005 to 2 million units to 2013 the highest peak of 45 million units.

But as growth slows, color TV makers have to look for new products. Zhao, deputy Dean of China Institute of Electronic Technology Standardization, said that since 2014, surface, OLED, large screen laser theater, quantum dots, such as the coexistence of new display technology diversified competition pattern gradually emerged.

At this stage, to LG as the core, Skyworth, Konka, Changhong and other domestic color TV brands follow OLED product layout, Changhong, Hisense launched a laser theater. In addition, at a relatively low cost to provide a higher quality of the image of the quantum dot TV, because the mainstream of domestic and foreign color TV manufacturers are actively planning to invest in research and development to become another next year with a strong competitive color TV products. It is reported that Samsung, Sony have plans to launch QD LCD TV products. TCL has pioneered the use of quantum dot display technology tv+ quantum dot TV, the world's first to launch a quantum dot TV brand.