The traditional supermarket "net" characteristic lacks the competition to be intense

Traditional supermarket shop is rising

After the department stores have net, the traditional supermarket also collective opened the shop. According to statistics, from Wal-Mart, China Resources million, Carrefour to the Lotus, have their own online supermarket. In addition, the reporter learned that the 1th shop for the representative of the online supermarket and traditional entities to open the online supermarket, as well as the community online supermarket, Cofco I buy nets in the market has formed a rival trend.

Online supermarket One after another appeared, for consumers, it will be more than a traditional store options, and, this is still door-to-door.

Phenomenon

Traditional supermarket shop is rising

According to the statistics of China Chain Management Association, as of the end of May 2010, there are 31 traditional retail enterprises in China's chain hundred enterprises to carry out the network retailing business, among them Wal-Mart, Carrefour, Huarun million, BU Bee lotus and so on online supermarket.

A few years ago, Carrefour in Beijing Chong Yick Shop and Shanghai Gubei Shop to carry out online supermarket pilot, sales of goods mainly food, small household electrical appliances, daily necessities, such as more than 16 major categories of more than 1000 varieties. The payment method is paid with UnionPay card online, the other is cod, cash or credit card. Wal-Mart has announced plans to launch an E-commerce business in China in 2011, and its Sam club in China has opened a website.

Carrefour China PR manager Chen has said that compared to the physical store more than 30,000 kinds of goods, online supermarket category is less, but Carrefour's online mall business will expand. It is understood that Guangzhou, Shenzhen is its second batch of pilot cities. In fact, in Carrefour's online supermarket home, click on the "Switch the current City" column, there are East China, north China, South China, the Chinese and Western four regions can be selected, point "South China" in the "Guangzhou" that appears in Guangzhou's page. As for the China resources million, it intends to replicate its online supermarket model in Hong Kong to the mainland recently.

Competitive with professional network operators

Traditional supermarkets to carry out their own online stores, the main reason is that the net purchase of this piece is very attractive, the net business turnover climbed every year. In the online supermarket to do shop No. 1th after the first gun, follow-up became inevitable. A pat, you can buy things, this is the number 1th shop in Guangzhou, the slogan of the major bus stations. In fact, the goods sold in Shop No. 1th are not limited to the sale of traditional supermarket items, even musical instruments. Although the sales of these goods are relatively low, their profits are much higher than those of other goods.

In addition, shop 1th through self-built logistics to solve the lack of traditional supermarket distribution problems, and this is the key to the survival of the current shop. Because, if consumers buy oil, salt and other necessities of life, logistics will not timely affect people's daily life.

Compete with integrated online supermarkets

In the future, buy oil to buy vegetables will be online solution, it is to see this trend, some group companies have also entered the online supermarket, such as Cofco to build the Cofco I buy the net. Unlike other traditional supermarkets, Cofco has been playing an important role in the daily life of grain and oil food providers. So far, Cofco I bought the net in addition to selling Cofco group's Great Wall Wine, Jindi chocolate and other well-known products, but also introduced Davidoff coffee, Alicia Natural mineral water and other imported food. Last August, the official online fresh products, consumers have more shopping options.

Problem

Traditional supermarket shop generally lacks the characteristic

Carrefour, Century Lian Hua, Wal-Mart and Metro and other supermarket giants have opened up the battlefield, a traditional supermarket online mall layout has been formed. However, because its main business is to do traditional physical retailing, many supermarkets do not specialize in the line.

An industry expert, who declined to be named, said there were a number of gaps in the example of shop 1th and the century-linked supermarket. From the layout of the page, 1th shop simple, gorgeous way to brighten the eyes of the century, Lian Hua, "Lian Hua o K" Online mall page lacks the characteristics, it is difficult to attract consumers ' attention. From the way of settlement, the general online supermarkets need to become members before shopping, settlement.

In the "Lian Hua o K" Online Mall registration platform for membership procedures is relatively cumbersome, and the registration of the number 1th store members are simple and clear, the most concise and convenient way to attract consumers. From the logistics point of view, the traditional supermarket online supermarkets are mostly not built logistics system, so it is difficult to effectively expand the scope of business operations, resulting in the loss of tourists.

Shop for the Spring festival

Online shopping promotions are hot

Physical shopping malls in the supermarket to buy Spring festival people in a stream, business is very hot. The online Spring Festival market is also lively, savvy network operators have already opened the "special" and various activities to attract consumers.

Shop number 1th turns out "Spring Festival Street" one second.

Shop No. 1th provides easy and convenient solutions for the Dragon's purchase of the Spring festival its first virtual supermarket "Unlimited No. 1th" New Year edition of the official line, Guangzhou and Shenzhen, such as the subway Station 1 seconds to change "Spring Festival Street", consumers only need to take a mobile phone, can be very convenient underground single, spring festival directly to the home. According to the introduction, "Unlimited No. 1th" New Year edition of selected nutrition health care, food and beverage, beauty care, kitchen cleaning, mother and child toys, consumer electronics 6 shelves, providing a wealth of gifts for the consumer to choose. At the same time, each shelf also specially designed a limited purchase of "0 yuan commodity snapping zone", reducing the threshold of experience, can let more people experience the "mobile shopping" fun.

Taobao Spring Festival Auction is very interesting

Taobao has a "grab the Spring Festival" column, taking the form of auction. All the items, the whole court shot. And this auction is divided into time period, mainly the whole point of the auction, divided the 10:00-13:00, 13:00-16:00, 16:00-19:00, 19:00-22:00 these four time period to carry out the auction of goods. Each time period auction items are also different, but mainly focused on home appliances, digital and metal jewelry and collectibles and other categories.

Jingdong Mall after 75 percent fold

Jingdong Mall early on the line of the Spring Festival special, which food is the focus of this year's festival, gift box full introduction, with special features of the festival, tens of thousands of kinds of goods can be full of 200 minus 50 Jingdong coupons, there are hot products straight, The equivalent of 75 percent fold after folding oh, such as: small fat sheep full 70 percent, Xu Fu kee 60 percent, the King of Wine "head Horse", the highest return of 1000 yuan.

Dangdang launches "New Year's one-stop" service

Dangdang launched a "New Year's one-stop" service, the main "home leave recommended", "special recommended for the New Year", "Recommended for the Spring Festival" These three plates, known as low to 10 percent and free shipping.

such as in the "Visit Friends" purchase unit, when the launch of the gift set book limited snapped. A price of 1980 yuan in the "Chinese Ancient paintings treasures", snapping up prices as long as 594 yuan, and the highest can be straight 200 yuan. In the "Spring Festival home with gift" unit, then launched a travel bags 20 percent-60 percent, international table 60 percent-80 percent, jewelry 10 percent-90 percent and other activities.