The way of county-level portal Community development: Offline promotion makes you stand out

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of the Internet and the popularization of the network, the increasing number of Internet users has been accompanied by the gradual increase in the demand for localized information. This also marks the Internet from macro-economic to microeconomic transformation, the site from a nationwide comprehensive to localization of the industry transformation. There is also a growing opportunity for small and medium Web sites under localized requirements, and a variety of local portals that rely on local users to provide localized information and services have sprung up.

The local portal community has become an indispensable website type under the web2.0, and become an effective carrier and platform to meet the needs of local netizens, shopping, entertainment and emotional pouring. Hangzhou 19 Floor, Changzhou shi Long xiang, xiamen small fish Community ... The domestic internet has risen a number of commendable, traffic alarming local portal community. While the internet is becoming more and more integrated into people's lives, the local portal community is also playing an inestimable role.

At present, however, the internet has been a wave of local gateway community, but also brought competition problems. The potential for localization of netizens is huge, but local netizens are limited and the market is strong. First-tier cities are also difficult to accommodate 2 to 3 large portal communities of the same size, the general level of the city more difficult to be born behind the success of the case. The limitations and saturation of the market have led to further subdivision and deepening of the localized information needs, and the local portal community has experienced a subdivision from provincial to local level to the county level, and the deep excavation of internet users ' needs has brought many small and medium-sized websites into the county market.

The county-level portal community has also become the "experimental plot" for individual AdSense entrepreneurship. On the one hand, the needs of county-level urban netizens have great potential. On the other hand, the county market has not yet fully developed, competitors relatively small cities, such as can be preemptive entry, preemptive, a greater chance of success.

Although the county-level cities are small, they do not represent less demand from netizens. On the contrary, it is the lag of the development of the Internet industry in county-level cities that makes the local information demand vigorous and eager to obtain information and services through the Internet. In particular, some three-tier cities under the county-level cities, compared to the one or two-tier cities, the development of relatively slow, the Internet is also basically synchronized with the real economy, relatively lagging behind. But the development momentum is strong, the netizen can excavate the demand more. This is like the county-level urban road infrastructure lags behind the growing number of private cars, the overall lag of the Internet can not meet the needs of local users and the desire to integrate into the Internet. This is the perfect opportunity for the development of the county-level portal community.

However, the county-level portal Community's optimistic, but also brought a certain degree of competition, the general county-level cities will have several competitors. How to stand out from the competition is an important step in the development of county-level portal community. To local users as the center, accurate positioning, good products and services, emphasizing the core values of the community-interaction this is the county-level portal community development. And do a good job offline promotion is the key to stand out. As already said, the county-level urban internet development lags behind, if only pay attention to online promotion, netizens net less opportunities, the effect is difficult to predict. However, the narrow limits of county-level cities make it easier to cover more areas and be remembered by more netizens. Therefore, all kinds of online promotion methods become the necessary weapons of county-level portal community. Offline promotion can also better combine offline businesses to bring benefits to the business, to bring more new users to the site.

Any of the signs of trouble, in the county city will be known to netizens, so to say that it is not too. And the county-level portal community attaches importance to offline promotion does not mean encouraging all kinds of exaggerated hype. From the author to a number of county-level portal Community interviews can be found that the county-level portal community to receive better results, the use of good public information is a very good way. Zitong People's Life Network (http://www.zitongren.com/) as a common city in Sichuan, the portal community, has organized web site users to help the terminally ill Wolong Town villagers Yao Rich, using the Web site and QQ group to carry out the initiative, and get Zitong the vast number of netizens actively respond, have to make money for Yao, Donate, drive to visit. Zitong People's livelihood network not only through the Internet to call on the successful organization of a Love campaign, the event triggered by the social effects of Sichuan online, Mianyang Evening News, Mianyang City Information Network, Zitong television and Xinhua news reports, not only in the local formation of the topic was widely studied, It is because the national network media coverage of the national netizens have known in Sichuan there is a love of county-level portal community, it brings not only the promotion effect, but also to the site to bring Word-of-mouth, enhance user stickiness.

Now, as the economy recovers, the economic growth of the county-level cities has also come to a new level, and the county-level city's internet has embarked on a high-speed development, can be foreseen, the future of county-level portal Community development prospects, as long as the user-centric, grasp the core value of the portal community, only to grasp the localization It is believed that more county-level portal communities will stand out.

This article by Zitong Person Life website Long contribution, contact qq:31456653.