The way out of the local portal: the content-partition collocation and the fragmentation of gold absorption

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now many mature local portals have a corresponding mature profit model, of which localized advertising is the most important means of marketing. Through localized content to attract target customers, for advertisers to provide "accurate" marketing effect is currently the main operating means of local portals, and advertising in finance, automobiles, real estate, home, medical care accounted for a relatively large proportion, but these advertisers in the proportion of local businesses are relatively low, Most of them belong to the national enterprises in the local branch, advertising programs are through the unified bidding. Although these advertising revenue enough to make most of the local portal is very moist, to achieve hundreds of, tens of millions of of the revenue is not difficult, but this cake in the localization market is very small, can only feed a local network "giant", other small and medium-sized sites how to survive? Without this millions of cakes is not a future, of course, the answer is negative.

Localized content partition

In the localization network market competition apart from the leading "giant" outside, the other website's existence way its business circles already has many opinions, in which the vertical, the specialization is everybody most recognizes the way, through the specialized content partition to avoid and the local well-known portal site produces the direct competition, At the same time can be the main resources and energy in the field of comparative advantage, so as to get a way out. Although the district marketing has solved the market and the operation, but has fallen into the profit pattern the circle, will restrict the content in certain block, causes the market scale to shrink, the profitability reduction and so on.

Local portal content itself is in a regional scope, if the regional scope of the industry to partition, then the market will be narrowed. So usually the local portal site set up the big columns are news, classification information, talent, real estate and so on, in short, to do is to increase the profit point, and the local vertical site to solve the operation mode, but lost a lot of profit points, but still mired in and local portal site to compete for advertising problems.

Fragmentation Profit model

So after a period of groping, I personally think that the grass-roots small team site should use the fragmented revenue to solve the problem of profitability, that is, to abandon the use of a large number of resources to the big head ads, and focus on the small and medium-sized businesses of the fragmented income, of course, you can also think that I do not have the ability to I really don't have the skills to compete with mature local portals that have been operating for years with superior resources and localized connections, so I'm looking for a way to think of this fragmented revenue model.

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Small Merchant's recharge record

The fragmented revenue model is mainly for small and medium businesses, although many cities are small, but spite, all walks of life and the same industry different types of merchants abound, but these small and medium-sized businesses lack enough cash flow, to buy large local portal high advertising, step back for even if the money is not willing to buy the Internet ads, why? Price is too low, for small and medium-sized businesses, with small funds to do effective advertising is the most important, this is why small businesses would rather spend hundreds of thousands of leaflets, please friends to eat, rely on contacts to do business, effective AH. Local small and medium businesses actually have very strong publicity will, but the lack of cost-effective channels, which is why they like to buy VIP in the 58 city, 58 the same city is also a localized network leaflets. But 58 of the city can not provide local businesses with more diverse and sophisticated services, can only send information.

How to serve small and medium-sized businesses, is the introduction of effective small promotion package, the flow of the breakdown. In addition here a lot of webmaster asked, my website traffic is not enough, can not bring customers how to do? Now very few businesses will be through a single network channels to do propaganda, if the thinking is only limited to the traditional network marketing model that is not good, many local businessmen not many employees, less talent, can not use a variety of promotional means , so the opportunity is here, through the Small Network promotion package, package contains micro-letter, micro-blog, stick, website, classification information, such as the portability of various platforms for business services, portable type can also allow their own capabilities.

The above is the content of the local site and profit model of personal insights, hope to be able to help you webmaster.

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