The way to hunt the Penguin Empire

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If you want to ask, the Chinese people most familiar with the computer software is what, the answer is undoubtedly QQ, if you want to ask, the Chinese people use the most software is what, the answer will certainly be QQ; If you want to ask, the Chinese computer phone is indispensable software is what, the answer is still QQ. It can be said that Tencent QQ has become a symbol of the times, since the birth of 1998, it began to change our life model. Development in just more than 10 years, QQ registered users have broken through the 1 billion mark, and its 2011 years before the introduction of micro-letter products also quickly capture the market, less than 2 years of Kung Fu, users have more than 300 million ... Under the elaborate arrangement of Ma, Tencent, a clumsy and lovely penguin, has developed into a predator that many Internet entrepreneurs fear today in the Internet world, especially in China, and is still able to maintain its hegemony in the rapid development of the Internet today. Tencent, this clumsy cute little penguin in the end have what kind of ability? Today, let's read about the hunt for the Penguin Empire.

Tencent Products: a comprehensive

Open your QQ interface or a random search of Tencent's products, you will find that Tencent's products are numerous. As we are familiar with, even if the communication software QQ and micro-letter, as a platform to share the QQ space and QQ alumni (in fact, the function and function is basically similar), as a system protection software QQ Computer Butler, as the leading domestic genuine online digital music platform QQ Music player, In recent years launched the offensive Internet search business Tencent Search, with the current popular social micro-platform Tencent Meager, as well as more Tencent news, Tencent QQ game platform, Tencent Pat can be said to be all-encompassing, not only in many fields are involved and extraordinary achievements, and in keeping up with the development of the era of applications, Tencent's actions have not disappointed more than 1 billion of Tencent users, such as the current micro-application micro-blog and micro-letter, which micro-letter is entirely Tencent's products, micro-blog, although not as much as the number of users of Sina Weibo, but also sit on the second top, And in Sina Weibo struggled to toss and try Hydro-electric and because the number of users caused by the phenomenon of extension machine, Tencent has no such concerns. While more technology giants have just begun to look to the mobile internet market, Tencent has a foothold in the mobile internet, and has fished its first bucket of gold in the mobile internet market, mobile phone QQ and its related products for Tencent made a contribution. With the current development of the Internet from doing fine depth to diversification of the development of different, Tencent's products not only developed rapidly, but also involved a wide range, which makes us have to understand, the Penguin Empire in the end have what kind of culture, In order to make a gentle and kind-hearted penguin in a short time to become today's many internet entrepreneurs fear of predators?

Tencent culture: Imitation plus micro-innovation

Speaking of Tencent's imitation and micro-innovation ability, can really no one. A little attention to Tencent's many products we can easily from the vast network of the Sea of their prototype "pull" out. As we are familiar with the usual use of QQ, formerly known as OICQ, is imitation of the United States at the time of the popular instant messaging software ICQ through technology replication and micro-innovation, which helped Tencent grabbed the Chinese instant messaging market, To later imitate the Korean social network such as Cyworld virtual goods selling mode let QQ quickly find profit again to replicate the groom, Sohu, NetEase portal mode, a few years time stability Super Portal first. From imitating the characteristics of MSN to put into its own QQ culture characteristics, once again so that MSN can not be based in China. From the Western Union public casual gaming platform of creativity, set up their own QQ casual gaming platform, one at a time will be the penguin's tentacles to stabilize the Chinese head of the Leisure game network further in-depth from NetEase, Grand game model extended to QQ online games, will be connected to the QQ users, to achieve great success, has been to make netease grand gnashing of Teeth, From the magic of Sina Weibo to Tencent Weibo, and a super Sina Weibo users, from the rice chat, the inspiration of the stranger to Tencent's micro-letter, quickly occupy the mobile internet, from the battle with 360 of the security field.

Whether it is from E-commerce to establish a PAT QQ net purchase and the confrontation, or the establishment of search and Baidu competition, or to dabble in social networking to create friends and Renren confrontation, Tencent has been in various areas of hunting, and the results are extraordinary.

Tencent strategy: Associate with QQ

You may not know Alibaba and Taobao is actually the same group of products, you may not know Youku video and potato video site has any relationship, but Tencent's products, you must be able to know at a glance. You may wonder why. Very simple, because many enterprises will be different types of products according to different positioning and separate promotion, which may lead to a certain product is well-known, but this product belongs to the enterprise or some other products of this enterprise is not clear to people. But Tencent is different. QQ is the most mature products Tencent, and the promotion of other products Tencent, all based on QQ, that is, QQ is the core of all products Tencent, Tencent's other products, in the QQ interface can be found. Open the interface of QQ, friends network, mobile phone life, QQ games, QQ pets, QQ Music, Tencent Video, Tencent News, QQ Group purchase, QQ Computer Butler, Pat Shopping and many other applications glance, and casually open an interface, such as QQ space, will also be associated to other QQ products, Tencent's own business mission of the phrase "so that products and services like water and electricity as a continuous integration into people's lives," it did.

Here, there is a feeling that Tencent has grown into a leafy tree, whether it is from the roots of the soil (offline market, Tencent also has its toys and other related products), or from the lush foliage (the internet on the many related products mentioned above), Tencent is like an octopus with countless tentacles, Spread to all aspects of our network life, in our network to bring more convenience, but also let Tencent rooted in this fertile soil, bear fruit.

Tencent Development: The goal is very clear

2013 is a year of Internet development, in the past year, we can see that some Internet technology companies like storms swept through our lives, but quickly, and quietly disappeared from our lives. 2012, regardless of how the electric dealer melee, Baidu algorithm How to adjust, offline market and online market, how to compete, no matter what the current smartphone market who for Tau who store the best application ... Tencent seems to have been very low-key, it seems that the development of the Internet has nothing to do with it, the Internet's various melee also has nothing to do with it, the Internet development Collective encounter bottlenecks also have nothing to do with it, even, the internet giants are confused about the future, but also irrelevant. As if a solitude of static beauty, but Tencent, in fact, it has been walking in the forefront of the times, and, has been, the direction of their own development and the goal is very clear, not for others and the direction of the wind, Tencent all the way conquer, all the way steady development of the magic weapon. From some of the following examples, we can get a glimpse of one or two.

1. The development of mobile Internet. With the unprecedented rapid development of smartphones and the rapid capture of huge market share, the mobile internet has also become one of the most popular targets in recent years. such as Taobao, Beijing-east, Baidu, small and medium-sized such as 360, are beginning to shift their gaze to this piece once "forgotten" the internet market. But how to seize the mobile internet market share, if the mobile internet to obtain greater market profits, but still a lot of internet giants headaches. But Tencent in 2000 has begun to start mobile QQ business, and rely on mobile QQ a series of products such as Mobile bookstore, Super QQ, mobile phone Tencent network business earned a full surplus.

2, with the Times to launch related products. Sina Weibo users did not cause more attention, Tencent Weibo has been quietly online, in the MO, rice chat and other products have not yet formed the climate, Tencent also launched a micro-letter business, and quickly captured mobile phone mobile instant Messaging users of the entire market, less than a year time users have reached 300 million, in Sogou, 360 is still trying to carve up Baidu's Chinese search market share, Tencent's search has brought a more convenient experience for its users, in the industry for Smart TV only exist in speculation, Tencent has launched the United Changhong Intelligent TV products, but also launched the application of Intelligent TV QQ products ... Ma Teng vision far, good at discovering new things and can quickly turn ideas into actual products, this is Tencent can steadily based on the Chinese internet market more than 10 years of secrecy.

Writing here, I found that just wanted to explain the Penguin Empire of imitation and micro-innovation ability is so smart, so in recent years, such as the development of a very good Sina, Qihoo 360 have to beware of it, but write to the end, I have to say, Tencent, this little clumsy cute penguin, Not as bad as we thought, but really based on the needs of users, and in the vast network of the sea in accordance with their own shortcomings in the search for development of the eyes to find and innovate a product to meet the needs of users, its response speed is amazing, and, this is not our human society has been developing the basic starting point of innovation?

The user-demand innovation is the ultimate goal.

I think that's what I want to tell you about this article today.

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