The Wedding photography website offline activity Promotion mode

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Operating wedding photography site more than a year, has been concerned about network promotion and network marketing, has always been around the online promotion mode. In fact, the local vertical industry site compared to the national site will have more regional advantages, that is, you can make good use of offline resources, and compared to the corporate web site, you have more business resources. So, today on the combination of these two resource advantages, talk about how to do a good job of wedding photography website offline activities.

One of the online promotion mode: business cooperation Promotion

When internet marketing becomes a necessary tool for photo studios, photography studios and photographers, we overlook the most important thing about business behavior, which is that the real deal is done online. Therefore, we use the merchant's customer resources for the website propaganda is very necessary. Find wedding photography Industry merchants, on the one hand, the site can be VPI merchants, banner ads, industry charts and other ways to obtain advertising costs, on the other hand, in the business where mark on their own web site and logo, the industry authoritative propaganda, establish your website brand advantage. This is a kind of mutually beneficial cooperation, has become an important way in the field of marketing.

In the actual operation, there are mainly the following ways:

1, expand the popularity of the site, to create the industry's first brand of website, through the purchase of local portal site advertising, bidding and other means.

2, the cooperative propaganda is equivalent to the exchange of resources. Through the site data statistics, to extract the customer's commission without a shop.

3, the collection of online merchant resources, the main focus on large-scale studio and industry representatives, to seize large businesses to make money.

Online Promotion Mode II: Sponsor Activities

Offline activities, the role of the site is divided into two types, one is the organizer, the other is the sponsor. As a small web site, it is not easy and risky to organize an event independently. Therefore, participates in the activity with the sponsor behavior is very good small cost to do the big event the pattern.

First, you need to be clear about what activities are right for you. Of course, it is related to your industry, wedding photography site, the most relevant than the marriage fair, I believe that each city every year to hold several such activities, organizers or local forum or photographic Industry Association.

Second, sponsors need to think about the sponsorship point and the rate of return that you use for your money. Activities of the prize is a very good way, before the author engaged in an event, in the site set up a "free ticket" and "attendance gift", as well as the activities of the site "sign back" link.

Attendance Gift Set Purpose: 1, to attract users to register; 2, to obtain activities to participate in customer information in order to two publicity (this information is very valuable, very targeted)

Merchants return to the interactive: as a vertical industry site, the need to promote the target group is a demand for photography users, a business. Merchants back now allows you to establish a business position in the business, marketing your site to the business, but also the site must work.

Offline promotion mode of three: DM ads and Flyers

Two kinds of online promotion methods have advantages, DM is more inclined to the promotion of value-added, and leaflets in order to win, play Sweep street advantage.

First to talk about DM promotion:

DM can analogy network marketing in the E-book promotion model, there is an incomparable way to promote the spread of knowledge sharing. Put a DM brochure in the photo store and believe such things won't be discarded like cheap flyers. And the paper of things compared to electronic products will exist for a very long time.

The only thing to pay attention to is the DM propaganda place and time, you can not be like a flyer regardless of the cost of everywhere hair. Find your target customers and advertise. The most direct method has been mentioned, that is, in every shop in the gift. In DM for businesses printed on large advertising or interview columns, I believe that these are worthwhile.

For flyers, many new businesses take this kind of publicity. And I think it is just not suitable for new businesses, websites. The older the brand, the more authoritative the business, more suitable for flyers such as small ads, so that the slightest thing to play the greatest charm. When your wedding photography site has a certain reputation, even a small advertising behavior, will achieve good results. If let Taobao hair leaflets, by virtue of the two-dimensional flyer on the code can receive 50 Yuan mall coupons, I think this charm is irresistible. Then look at the McDonald's flyer, is a simple coupon, a few people willing to throw, many students will even be collectibles.

Summary: To do the website, not only to focus on online marketing, offline a lot of activities, the traditional way we can also think about the promotion. If you can use all the tools around you to achieve the best operating results. The original from the marriage net www.xiaoz5.com, reproduced please specify.