Then focus on the game of the Blue Sea

Absrtact: 2013 years is the year of our game. Said Pan Xiaoming, president of AMD Greater China. AMD has begun a curve revival plan by finding a new blue ocean in the game. In the past decade of Intel and AMD, if AMD has been pulling its head off on 64-bit chips,

"2013 years is the year of our game. Said Pan Xiaoming, president of AMD Greater China. AMD has begun a curve revival plan by finding a new blue ocean in the game.

In the past decade of Intel and AMD resentment, if AMD on the 64-bit chip on the top is its peak, that two years ago AMD is the lowest. In the PC overall decline, the mobile market is difficult to break through the environment, AMD has begun a quietly revival.

The first thing to catch is the PC side.

"We will not give up the PC, today's 30 variety of new products are still PC-side." "Pan Xiaoming believes that the PC market decline is mainly the decline in the growth rate, the size of shipments have declined, but the absolute value of shipments are still in the annual market of about 80 million is still the company's main source of income."

PC chips care about two types of marketing activities, OEM and DIY. The reason for the resignation of Deng, the last AMD China president, was that China's regional performance was substandard. But Pan Xiaoming is clear that from the third quarter of last year, to the first quarter of this year, China's AMD performance standards, many aspects of better performance.

He said that in the DIY market, AMD through the convergence of products and prices slowly in the recapture before the share, while in the channel, AMD set up a power channel team to seize the electricity business this emerging channel.

At the Taipei computer Show this year, AMD released its newest processor and said that OEMs would have more support, whether it was a tablet or a variable laptop, and the AMD Chip had reached its power requirement.

Pan Xiaoming made it clear that AMD would do it next year, based on the Chrome OS, but would not be able to do Android OS products for the time being.

Then focus on the game of the Blue Sea

The blue ocean of the game comes from the game host market. Since March this year, AMD has won the Microsoft's Xbox, Sony's PS4, Nintendo's Wii three main game console platform. The new generation of game consoles will use AMD chips.

This is not an easy thing for AMD, because each home has its own independent requirements, not the universal IP design, although the kernel is the same. But this is an easy to make money, because the market does not need AMD to help the publicity, host manufacturers have been very much.

At the same time, this is not a small market, there are still tens of millions of of chip shipments each year. But what AMD values most is the so-called game strategy.

Game host has been to high-definition video, sophisticated production of the development direction of the game, many PC games are game host transplant. AMD intends to launch a game overall strategy to strengthen and game manufacturers to optimize and collaborate, the game host to the advantages of back to the PC.

Consumer market flagship game, will be AMD for a long time the market focus. However, because the Chinese market does not allow the sale of three major game consoles, the Blue Sea to AMD China's help for the time being can only be feedback that part.

Push ARM architecture Low power SOC

AMD Troika, 64-bit ARM architecture products are the last one out, AMD also expect ARM chip and game host revenue can account for half the overall level.

In the just-clear roadmap, AMD will launch the ARM architecture of the server processor next year, the 2015 arm Architecture Low-power SOC will be launched.

The market is still being developed. If the AMD Troika strategy is realized in two years ' period, AMD will return to the growing technology enterprise.