These 10 SEO strategies that analyze your competitor's website would you?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author is engaged in enterprise SEO industry nearly two years ~ big and small also done hundreds of SEO projects, in the process of SEO project implementation will need to the competitor's website for systematic data analysis. Analyze the competitor correctly, in the whole search engine optimization work, is a more important link, analysis of the weaknesses of competitors and opponents of the advantages of the development of the corresponding SEO strategy is a lot of SEO project implementation of the most easily overlooked, Shi Yuzhu in the win in China said a sentence: the present era, After the strategy is right, there are a lot of details to deal with, and your strategy is right and you fail. So in the beginning of the implementation of the SEO project we will be based on customer demand, market positioning, product marketing positioning, brand promotion aspects of various aspects of research and analysis, and then according to each SEO optimization of each stage of the effect to adjust the strategy for the SEO competitor site, to reach the enemy, Conquer effect ~ Below is the star of several years of actual combat summed up some of the analysis of competitive methods ~ hope to do business SEO friends help!

SEO Competitor analysis can generally be carried out by the following aspects:

1, whois information: In simple terms, WHOIS is a database used to query whether the domain name has been registered, as well as the registration of domain name details of the information (such as domain name owners, domain name registrars, domain name registration date and expiration date, etc.). The query of domain name information is implemented through WHOIS. Judge the date of the opponent's website domain name and related domain name history, I think we all know an old domain name, a registration of several years of the site in the search engine will have a relatively high weight of this truth! Specific query Address: http://whois.webmasterhome.cn/

2, PageRank: Although the online more and more sound is the role of the PR in the decrease, PR is not important, although now through 301, url forwarding and other means can hijack the PR value of the site to obtain a higher PR value, the high level of web pages sometimes also can not explain your Web page and keyword-related, Sometimes it doesn't even mean how important your pages are. But the star still think the Web page PR is still very important factor, at least up to a standard of measurement around, Zac Predecessors said well: in a sense it plays the role of the threshold. That is to say this is a hard indicator, and the old saying, there is always better than no, PR although not omnipotent, but no PR can not, so we still have to do as a reference standard, but also just refer to ~PR query address: http://pagerank.webmasterhome.cn/

3, the collection of various search engines: query competitor site in the search engine of the included page, and your site positioning related to the key word ranking, as well as the specific site update frequency, including Web page update time, the content of the site to maintain updates. Remember if your competitor is a diligent guy, then it is terrible, it must be more diligent than he 20%, only then can surpass him, so the analysis of the site's inclusion problem is particularly important. At least you can know whether the site has done bad things, has been raped by search engines.

4, the internal chain of competitor website and outside chain: Search engine ranking algorithm mechanism, link can be likened to vote. External links are the votes between the sites, while internal links represent the pages of the site to vote for each other. External link words will not say more ~ Earth people and Martians know, don't tell me you are new and new people! We all know that external links can improve the authority of the site, ranking by the front, and internal links are mainly to see the site's internal link structure is reasonable, internal link optimization, is based on user-friendly, Keep adding text links to the page. A good site should be the weight of the site to extend the transmission, so that the internal links between the pages of voting, transfer authority. Outside the chain of words is mainly to see the quantity and quality is high quality, plus the appropriate export links can ~ about the chain of Baidu more than N, I will not oneself, but can share a little tip: that is when you do a friendship link can follow you to do the friendship of the site to find links ~ so that the reduction of working hours, and more efficient.

5, Website analysis: Analysis of the overall structure of the opponent's website framework, page design is consistent with the user experience, the depth of the table of contents, the content of the site's relevance, the picture has no alt tag, the code is concise, column structure is clear, the site URL is static processing. About URL static who are aware of the current search engine on the HTML page crawl faster than ASP and other languages such as PHP fast ~ and the site's domain name is easy to identify, whether the space is stable, open fast or not, such as Web site base reason ~

6, the original content of the site: to see whether the original competitor article is the basic copy of the article title to Baidu to see whether plagiarism. The content originality of the website article is more and more important to the rank influence in each big search engine.

7, keywords, title,description writing: The first is the keyword layout: A site keyword layout is good, in the rankings have a great advantage, keyword layout including keywords in each page distribution, keywords frequency, Keywords competition, and other factors, analysis of the title of the opponent has a competitive advantage, oh simple to say if his website title is simply a company name, then congratulations ~ you succeed half of the ~ the minimum title and descriptive writing should at least be organized to make sense, By the way to melt into one or two key keywords for the best! As for the list of the key words have listed the advantages of a single keyword has a single advantage, this has time to detail the site of the title and description and keyword writing ~

8, User experience: What is the user experience, the simple point is to let most of the audience to visit your site in the shortest possible time to find what they want, and accept it. Essay can also be divided into four points: 1. Brand (branding) 2. Ease of Use (usability) 3. Functional (functionality) 4. Content. In general, the most direct approach is to see whether the competitor site has product search, site search, online customer service, message system, Certificate of Honor, authoritative certification. The network makes all things commercialized, to win the customer key is not the product, but the user experience, and the user experience starts from the user to enter the website, must the layout good ~ gives the visitor to trust authority the feeling ~ These are the basic Enterprise SEO user experience request, other many does not say more ~

9, the site's reputation: and your customer details + Baidu, a preliminary understanding of your competitors in the industry word-of-mouth, basic strength, network marketing efforts!

10, the development of SEO implementation plan: Combined with the results of the above research, to develop a competition for the SEO project plan ~ and in the shortest time to put into practice ~ Of course the plan is dead ~ to keep mobile, flexibility ~ because your customers will please SEO, Does not mean that competitors will not ~ So to maintain the most competitive site monitoring of all aspects ~

The author Bianhouyu language: Enterprise SEO project implementation is a long-term and arduous process, in the implementation of specific SEO projects such as to have a good mentality and strategy to guide and carry out the implementation of the entire SEO project, analysis of competitors is also an important process ~ hope that the broad masses do SEO optimization friends can not be ignored AH ~ Do not hang on the mouth but did not do, since I think their ability is good ~ despise these small details ~ ancestors that sentence workers old saying can not be lost AH ~