Thinking: How to make the shop stand out in the competitive Red Sea

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now with the popularity of online shopping, more and more people turned their eyes to the online shopping, opened their own online shop, because the network sales have replaced the physical supermarket in the potential of life, and now the young people increasingly rely on online shopping, daily see the Busy express, know the hot shop. Now open shop seems to have become accustomed to things, not subject to age restrictions, not limited by the position, not subject to geographical constraints, has become the first choice of all entrepreneurial people or the first part-time. Recently there are Olympic champion Lau Lishi quit people often say "iron rice bowl", opened the Taobao shop, really made a Taobao shopkeeper. From this point of view, it is inevitable that the Taobao shop is also increasing the reason.

Although many online entrepreneurs see the potential of the shop, but also not all of the shops will be smooth sailing, the real strong and big is not a lot, the benefits of many online shop is not big, we are in the holding, of course, there are a lot of "part-time shop" and "the reality of the combination shop" exists to cause the market is difficult to do. Part-time shop is the second occupation, there is time to manage, there is no time, there is a lot of consignment, or small-cost shop; The actual combination store "means that the entity shop itself is opened, and then with the sale of the shop open, this is also a two-pronged approach." Once entered this industry is not so good, can be said to be difficult, after all, market competition is too big, now small and medium sellers too much, do not have the ability to resist risk, no rich financial strength. So, now a lot of people are difficult to adhere to, on the pipe door, on the popular such a word, now open shop to too late, this is the wrong idea, Ma said, no time to open shop is not late. So how to make a Taobao store successfully run down, and can stand out on this platform? The following is the main analysis.

First, market analysis does not mean blindly from the wind. In the open shop before, it is best to have a comprehensive survey and understanding of the market, of course, a lot of people with a direct access to the world of online shop, so, the risk will be higher, certainly there are successful cases. The market analysis here, is the positioning of the product, including the scope of the operation and the positioning of the population and so on, must have their own subjective understanding, do not blindly follow the market on the popular goods, is not to say can not follow, is not blind from the wind. Market analysis is best to lock some familiar range and good skills, unfamiliar field is also possible, but later may put a lot of energy, now there are many creative shop constantly born, they buy a service, can be summed up in the list of virtual goods. In short, market analysis is to find the development of the shop, a coordinated deployment of the vision, even if there is a small failure, can quickly respond.

Second, adhere to a simple truth. This is the truth is to sell goods have profit, open shop is around this issue carried out, that is, to sell things, remove costs and some earn. In order to achieve this goal, many dispensers to do the promotion of this shop, in order to introduce a large number of traffic, such as shop decoration, shop drilling exhibition, shop through train, the promotion of commodities and so on, these channels is nothing but a truth, improve the exposure of goods, has reached the role of drainage, because all the turnover should be in the flow of birth. Of course, we must remember the ultimate goal is to have a profit on the sale of goods out, then why there are many online shop in the low price or loss of sales, this may be in the promotion of fame, increase the brand effect and so on, to the end or for this simple truth. Goods sold out a lot of the shopkeeper feel that this is done, in fact, is not, the shopkeeper so hard, spend so much energy, only to get the information of these customers, but also must do a good job in the later maintenance, grasp the psychological needs of customers, and strive to be able to do two times consumption, this is a lot of shop overlooked problems.

Third, to have the main commodity. Shop want to get ahead, you can not small size, little tricks will never be big, want to shop bigger, absolutely inseparable from the explosion of goods. A lot of time a commodity will be able to determine the future of the shop, can make the net shop to make pot full, in the same kind of stand out. Here need to pay attention to a few details, first of all, we must combine market demand or popular elements in the selection; Secondly, a commodity suitable for the main play merchandise, quality must pass, at the same time to have the potential of fiery; then, do a good job market research, the product will be introduced is not new, to avoid renovation or outdated version of the possibility; Finally, to ensure the uniqueness of this product, similar businesses do not. This has satisfied the above conditions to create a burst of goods.

Four, timely and accurate grasp of the market. According to the scope of their own business and market changes, timely adjustments. Because it is possible that the products of the past shop is very hot, but this year by the impact of the accumulation of goods, the market is not very good, but also may have relied on a commodity to make a pot full of profit, but now the sales of the goods gradually decline, or by similar competition, these times must be quickly adjusted. When a business is experiencing a development bottleneck, it must be redeployed, or diverted, a lot of shop shopkeeper is the scope of the operation of the chain of death, fixed frame of mind has been stopped in situ, once found that the existence of the problem, will immediately remedial measures, but the market environment has changed, such a remedy is still nothing to fill. Therefore, the commodity should change at any time, according to the festival or according to the current or future major activities to carry out, in short, to accurately grasp the market, to prevent problems arise, can quickly make adjustments.

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