This is the fan economy: buy sneakers to shake numbers, sneaker hot shoes business

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I dark Horse: there is such a group of people, doing with sneakers or sports unrelated to the work, but the home of hundreds of sneakers, thousand, a pair of new shoes need to be careful to wrap up the air, spend thousands of, tens of thousands of dollars to buy a pair of old shoes more than 10 years ago, a new home decoration needs a wall of shoes showcase, and even ... Sleep with a pair of cuddly sneakers.

The story of sneakers and sneaker, it is difficult to describe the whole picture with thousands of words, especially in recent years because of the popularity of sneakers culture, the birth of more problems, although not to foreign countries for a pair of shoes and armed robbery, but in our shoes for more than 10 years old sneaker look, compared to a few years ago relatively simple environment , now the shoe city, has been a lot of smog.

Are you sneaker?

How many pairs of shoes do you have in your shoe cabinet? More than 10 pairs if not the big American Girl, is the Nike Adibio the horse ghost tomb NB the shoe designer. But there's a group of people who do work that has nothing to do with sneakers or sports, but the home of hundreds of sneakers, thousand, a pair of new shoes need to be careful to wrap up the air, spend thousands of, tens of thousands of dollars to buy a pair of old shoes more than 10 years ago, a new home decoration needs a wall of shoes showcase, and even ... Sleep with a pair of cuddly sneakers.

There are not many people who can understand us, but we only need one look, we find each other's identity: "07 AJ4 25 Anniversary of pure white, only followed by the logo is metal AJ4, Litchi peel ..." Look at people always first look at shoes (unless the dress is simple before the girl or handsome to no friend is too), a glance swept, Can tell exactly when this pair of shoes produced, what material, technology, and behind the story and allusion. No matter what dress up, the feet always a pair of "sneakers", or even a considerable number of the tease when the wedding is also a suit with basketball shoes.

People call us sneaker, meaning people who collect and love sneakers. The story of sneakers and sneaker, it is difficult to describe the whole picture with thousands of words, especially in recent years because of the popularity of sneakers culture, the birth of more problems, although not to foreign countries for a pair of shoes and armed robbery, but in our shoes for more than 10 years old sneaker look, compared to a few years ago relatively simple environment , now the shoe city, has been a lot of smog.

In addition to the understanding of the people around us, now the problem clearly makes us more powerless: Nike's increasingly poor workmanship, more and more flooding, from the southeast coast of fake shoes, hoarding shoe sellers, as well as those in the purse shy but with a variety of means to cheat shoes, cheat money children ... Almost everyone spit on each other, Miss, while continuing to buy a pair of new sneakers.

Feelings: From the Chowa Lord, to Cherry wood Flower Road

Sneaker also has a different circle, Air Jordan, Nike, Adidas, the three giants, the new Balance (some), which became popular in the past two years, as well as Asics (Esches, Ghost) started with running shoes, fashion and trends, coupled with the hot all over the United States, Radiation to China's Under Armour (UA), the basic composition of the shoe circle in several camps. Sneaker may have a balance, but there is always a favorite series. But when it comes to the origins of China's sneaker, it must be said from Jordan.

At the end of 70, a gang at the beginning of 80, experienced the birth and rise of the Chinese sneaker, most people watched the "slam dunk" complete the basketball enlightenment, from Jordan began to love basketball, love sneakers, plus the 1996 is the official Jordan shoes in the mainland on sale (AJ XII "TAXI"), AJ sneakers have become the heart of a generation.

Sneaker circles have different camps, hobbies, aesthetics, quarrels and conflicts have always existed, but the only common understanding is the worship of Jordan and the only recognized basketball God, even if only the topic of Kobe, LeBron and Jordan appeared in the discussion area, will attract unanimous criticism and contempt.

Jordan high above, but "slam dunk" in the cherry wood flower way but let sneakers see their own shadow, from the layman, to "I am a basketball player", wearing and cherry, Liu Chuan maple the same basketball shoes flying in the basketball court, is this generation of consistent dream.

Starting with the shy student in the bag, the seeds planted in the heart finally sprouted after adulthood-the consumption level of the 90 's, a pair of seven hundred or eight hundred-yuan basketball shoes only Fortuneland second generation can have, so when ten years later, this gang has been the social midstream of the big children, is out of hand, This also formed 2005 years later sneaker culture began to become popular spirit and market Foundation.

Do not ask why we spend so much money to buy so many shoes that can't be worn, even if we know that it costs only one hundred or two hundred pieces of material, because in our hearts, we buy the dream of youth.

It's not just the license plate.

How hot is the shoe market now? If you're in a first-tier city and provincial capital, such as north-Canton, you probably saw the long queues at the shoe store? The lottery is not a patent on the license plate, but it has become the norm of buying shoes. After AJ Shoes became a fad a few years ago, players from all over the world have fought and even smashed stores in order to buy a pair of limited money (because of the suspicion that Nike employees and shoe dealers are not in collusion with the shoe), and then "WAG" to buy shoes became a popular way of some popular shoes.

In Beijing's Zhongguancun Nike basketball flagship store, for example, in a shoe sale the day before, players need to queue to store the number, with identity cards and credit card registration, the night Nike official from the registered hundreds of, thousands of number of dozens of or hundreds of numbers, by SMS notice, The user who smokes the next day with ID card to shop to buy.

In fact, there are different ways to shake the numbers everywhere. such as Beijing famous shoe store on the day of the sale of the issue, the spot pulls the number, and only then buys in cash; in Shenyang, a AJ monopoly even requires consumers must first purchase 2000 yuan of goods, in order to participate in the lottery; It is almost the necessary marketing means and rules for each wave number.

There are always a few days a month, the shoe shop is lined with long queues, and players are also happy, if you can not shake to, at least to spend more than five hundred or six hundred yuan to buy a private shop. Interestingly, the formal monopoly seems to have a few limited money, the private shop seems to be always abundant-in addition to some of the relationship between the table, the shoe dealers hired migrant workers and even the ladies in line, Monopoly shoe market, also endless.

Why the spell? In 2008, AJ23 sold a limited number of gray-blue color, the sale price of more than 1000 yuan, the market price has been fired 8000 yuan, smoking medium shoe friends out of Monopoly, immediately a group of players and traffickers cash acquisition.

The more people place, the more right and wrong, when AJ has become the trend, the original price to buy a pair of shoes, is already a luxury thing.

God give me a girl in AJ

In the Sneaker Forum and group, the collection of a large number of limited-shoe tyrants, is always the focus of the masses. There are many of the replies kneeling Lick the party, more is jealousy thick sour words: "Is the money you earn?" Another ' poor student ', hehe. "Mom and Dad sent you to go abroad is reading, don't be a shoe dealer." ”

But the only thing to contend with is the girl who loves basketball shoes. To be exact, is the face good-looking big long legs basketball sister, and really let sneaker teeth, is show love couples shoes "full man"-after all, limited money this thing, money can do, but a love of AJ's beautiful girlfriend, it is not to be asked.

For sneaker, girls with long legs and AJ are deadly attractive. Most girls have a natural immunity to basketball shoes, for them, what AJ, Nike, AF1, collectively referred to as "sports shoes", and 361 degrees, Anta, the same thing, Hung star, spend more than 1000 yuan to buy a pair of sneakers, you in the heart of a woman has played a deep "brain residual" brand.

Whenever a girl in the basketball court, if she still wears aj--the most lazy person, also will suddenly change body, and everyone, will think to try to beat the girl's boyfriend, not envy, but subconscious deep hatred--why I do not!!

The good news is that, with AJ's Universal, the number of girls who love AJ is growing, sneaker circle gruel situation has also been a preliminary relief, but the side effect is that the burden of shoes for his girlfriend also fell on the shoulders of more and more brothers, the price is that their harvest is getting worse, girlfriend's shoe cabinet is growing plump.

Some of the things that need to be popularized for girls are: Not every AJ sneakers has women, and not every AJ shoe has a male. Some color matching is the exclusive of women's shoes, and sneaker is still a male-right society, more of the situation is good-looking basketball shoes without women's money.

There's good news, too. The same shoes, female money than men 30% cheaper than the most reliable way is to find a sneaker boyfriend-he will use AJ shoes to plug your shoe cabinet, and love to wear the same AJ shoes, but also almost every sneaker dream.

Sneakers category

Brothers and sisters who are already mired in sneaker can skip this part, and for new friends who want to try AJ shoes, consider these points:

Must receive the shoe paragraph: (AJ is substituting the Roman numeral name for the shoes, for the convenience reading, by the Arabic numeral replaces)

AJ1: The first generation of AJ, the style of board shoes, suitable for daily collocation.

AJ3: "One of the most beautiful AJ shoes" features a burst crack.

AJ11: The origin of modern basketball shoes, "the most beautiful AJ shoes" bis

AJ12: First pair of AJ shoes on sale in China, first pair of zoom air cushion basketball Shoes

AJ13: What? You don't have AJ13? What basketball shoes do you talk to me about?

Why a shoe is several times the price?

In general, the year-old color of AJ shoes price is higher than the later color, if catch up with the number of rare, or a celebrity blessing, the same shoes different color price difference several times is very normal, such as cherry through the white red AJ6, Chuan Feng through the AJ5.

Fake ferocity

If you're wearing a pair of fake AJ, you'll be blacklisted by a lot of sneaker. False shoes are the most intolerable thing in the shoe market. As will not distinguish you, first do not believe that the market price is much cheaper than the store; second, the private shop is also cautious; third, in addition to more understanding of this circle, there is no foolproof ...