Three important points for Web page optimization

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The structure of the site is a Web page, is formed by the content of hundreds of pages, want to do a good job of site ranking must start from the Web page planning, the focus of the Web page optimization should have mastered, for Web page optimization of some considerations, in the recent author also briefly summarized, here to talk about personal experience, I hope to help you, Also want to get more communication to improve themselves.

1, page title

Page title is the core of the Web page, so in a single page optimization process must pay attention to the page title tag directly affect the search engines and users. So what do you need to be aware of about page titles?

Title Note:

A, title refining short, for search engine users, often use long tail keyword search, so in the Content Update page title should focus on the use of the 28 law, but the use of long tail keyword does not mean that the title too long, if the page title too long will often lead to search results page can not detail the title tag of the page , resulting in a drop in user clicks.

b, combined with the brand publicity, in the Home page, column pages and content page title tag, is usually "page keywords + site name", the purpose is to focus on corporate branding, a greater extent to show the relevant information, the highest level of exposure.

C, the title should be in line with search engines and user behavior and development, two aspects of the double experience is very critical, for search engines, the original title of innovation is very attractive to spiders crawl and crawl, and for users to search behavior, the internet has more than the long tail keyword, so in order to achieve as much as possible to meet, Both types of page titles should be focused.

2, Web page description

The Web page description is an additional description of the entire Web page to make the search user more aware of the meaning of the page. Description of the quality of the direct impact on user clicks, a good Web page description can directly attract the user's attention, to promote the ranking transformation.

In the production of Web page description also need to grasp a lot of points, the description must be combined with the content of the page, can be concise to the content of the page to elaborate, so that users can understand the meaning of the page by description. At the same time need to induce reader curiosity. A lot of seoer friends do not pay much attention to the description, especially in important pages, many friends will not use the Web page description, so that the search engine automatic extraction, this method is always uncontrollable, write a good description can make users at a glance. And too much emphasis on the description is reflected in the description of the content can not be elaborated on the Web page, just blindly improve the density of the keyword.

3, the content of the main page

Web page content is an important part of the composition of the Web page, but also search engines and users most valued the part, a good content of the main body of the page depends on whether it can really solve the user search problem, can really bring value to the user. Want to create a good Web page body content, need to start from two aspects.

On one hand: Search engine

For search engines, the body content of the Web page is critical. For search engines crawling and crawling, the content of the Web page must be elaborated in the form of text, at the same time because the Internet exists more repetitive similarity content, in order to make the site more quickly to obtain the trust of the search engine must pay attention to the original, false original for the original must be discarded, the original content to grasp the quality and quantity Both sides will do better.

On the other hand: search for users

For search engines, the end is also need to rely on the user to judge, in fact, we do the fundamental purpose of the site is also to improve the search user experience, so understand the search user needs is essential, this sloppy. For the search user behavior, the key to grasp the long tail keyword, long tail keyword mining is very important, many times a keyword ranking can bring more traffic and transformation.

Source: Shenzhen website Construction http://www.szfangwei.cn, author: Yang Xiaoqiang, reprint, please indicate the source.