Three major SEM techniques for lifting traffic in large media websites

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If you are a large media brand, your traffic, especially your search traffic, can be very high. But what about your traffic growth? In other words, your boss might ask, "What have you done for us lately?" Today, in this column, I will discuss three issues for large content publishers, including how to increase visibility, how to properly use the assets they have developed over the years, and so on.

First, focus on the overall keyword development

If you work in the news department, your directional keyword content may include the following vocabulary types:

--News

--Brand News

--Channel News

--Name News

--Name

--Name + theme

--Events, products

--Events, products + topics

What is the most popular synonym for "news" for your specific users? Do not think you are the site owner, you think understand this. It may be "news", "articles", "Upgrades" or even "gossip". Don't forget "videos", "Blogs," "Podcasts," "Pictures," and even other acceptable online micro-media.

Second, the content quickly indexed

Local news sites have a lot of questions about domestic and global news search because they often use wireless stories. News organizations use a wireless story similar to the one in which a manufacturer uses a manufacturer catalog to copy the sale of a TV. If you have no other way, it will be a bad idea.

Big media companies are facing serious challenges. If you can't quickly index content, all of the original content and coverage will be useless. Original content will only be indexed after the search click.

An intelligent RSS program is one way to improve indexing time. RSS Feedback success is not evaluated through subscriber count and FeedBurner statistics alone. Intelligent RSS Program based on philosophy, RSS is a tool, it automatically accelerates indexing process.

Two years ago, I wrote a column about how publishers should use RSS to enhance visibility. Then the market changed. But not comic. I've seen a lot of web sites with RSS feeds, but there's no evidence that this is prompting search engines to get new content.

Another useful tool for accelerating indexing is XML sitemap feedback. There are too many sites using XML feedback, but upgrades are not timely. XML feedback also helps minimize replication content. Imagine that you have a story in named/news/2009/c09134.asp. However, because of your content management system, you have three versions to track this story:

/news/2009/c09134.asp?from=rss

/news/2009/c09134.asp?from=email

/news/2009/c09134.asp?from=feature_splash

Be sure that only the original URL into the XML feedback is the best, so that the search engine to see the most authoritative version of the URL.

Iii. comments on the commentary

In personal and work-related searches, I often feel that when I solve a problem or find important information from the content of the article, I engage with the reader.

Most content publishers now know that publishing a new URL is not the end of the publication, but rather the beginning. Social media sharing links and content boxes are now widely used by publishers. However, it remains a contentious issue where the content of the commentary is placed.

From a commercial standpoint, this is an age-old topic of chicken and eggs. Publishers profit from the CPM model and want to maximize web browsing, so putting comments in a single URL helps to achieve this goal, as the Economist website does. But if your readers are particularly smart, the smart commentary will eventually bring more traffic to the article in the first time and keep your users happy. If you are TMZ, your mileage will change a lot.

Be sure that your commentary has an accurate RSS feed so that your user input may be indexed and associated with the URL of the article as soon as possible. This article by the www.nicheng1.cn webmaster feeds