Three operators in the Battle of WiFi: Hard to avoid the "pipeline"

This reporter Li Yu from Beijing after the 3G War, the beginning of this year, the three major operators in the construction of WiFi began to gallop.　　May 10, the Chinese telecom announced the launch of the "broadband China wing up" activities, began to build "wireless China", plans for the national county-level city of fiber-optic, is expected by the end of 2012, the sky-wing WiFi hotspot will be from the current 300,000 to 1 million. Not long ago, mobile announced plans to deploy 1 million WiFi hotspots 2013 years ago.　　In April, China Unicom officially issued the first round of this year's WLAN wireless access Equipment tender announcement, including wireless access point (AP) equipment, wireless access Controller (AC) equipment. The three operators have again launched a wifi leap after the 3G war, and some have even called this year "the first of WiFi." WiFi is not new, but why do operators have to build WiFi at the moment to supplement the 3G network and greet the larger mobile internet boom?　　What is the purpose of the operator's layout of WiFi? WiFi Great Leap April 6, "New Ecological challenges new development" as the theme of China Mobile's Ninth Strategic Development Forum, Mobile chairman Wang said that mobile 2011 there are three major strategies, one is to vigorously expand the coverage of WLAN, the establishment of a large number of hot spots; the second is to start the network construction of LTE　　Three is to establish an open platform. Why do operators have to deploy WiFi on a large scale? In fact, 3G makes operators love and hate. 3G users bring mobile traffic, especially 3G video downloads will be the carrier heavy traffic burden. In order to avoid the large area congestion of 3G network, the three operators have chosen to "divert" the network.　　As communications analysts point out, the three operators are fully deploying WiFi to improve the coverage quality of the 3G network and reduce the pressure on data flow. After the basic completion of the 3G network construction, China Telecom began to fully exert wifi. At present, c+w layout gradually formed, "by the end of this year, China Telecom Tianyi users are expected to achieve communications on the aircraft, including WiFi access, send text messages," China Telecom Public service department general manager Zhang Xin said, "At present China Telecom has been signed with Air, HNA. In addition, mobile is also trying to occupy a niche in the wireless field. It is reported that China Mobile plans to increase the number of WiFi hotspots nationwide to 1 million in 3 years, and urged handset manufacturers to produce WiFi-enabled mobile devices, including WiFi-enabled smartphones.　　According to the plan, the number of Wi-Fi hotspots moving in the next 3 years will be 8 times times that of the current, to achieve a blowout growth. China Unicom in the field of WiFi is also increased investment, not long ago, according to China Unicom Network Construction Department general manager Zhang Zhongping revealed that in China Unicom this year's WiFi deployment goal is to achieve coverage of 40,000 single buildings. Last year, China Unicom launched 200,000 WLAN equipment indicators, and this year Unicom launched a new round of WLAN set upPrepare tender, and 802.11n as the focus of the collection of procurement objects. "We've had a big boost in WiFi this year, covering key areas and connecting WiFi with fixed networks," Zhang Zhongping said.　　"The three major operators of the new round of WiFi fighting, on the one hand will supplement the 3G bandwidth deficiencies, but also will allow users to enjoy more and more convenient mobile internet access, but in fact, the three major operators so much fuss, is also in the search for a new model to layout future business."　　Layout Wireless City May 17, in "2011 China Guizhou Wireless City Summit Forum", the Guizhou provincial government and Mobile signed a wireless City construction strategic Cooperation agreement, both sides in the "Wireless City" construction, "digital Guizhou" construction, the development of TD-SCDMA industrial chain and other areas to carry out in-depth cooperation. In fact, with the large increase in WiFi hotspot is the development of wireless urban construction, at present, China Telecom, mobile began to increase efforts to intervene in the field of wireless city. Frost & Sullivan, an ICT group consultant Jiang, said: "On the one hand, the traditional operators of telecommunications, mobile and other wireless cities in the past has not much input, its focus is still on the 3G-oriented telecommunications core network construction, and now began to increase the intensity; On the other hand, In the government-led wireless city construction, the government, the private communication operators better communication, more conducive to building. "Compared with the government-led wireless city construction in previous years, the operator's joining has undoubtedly greatly promoted the rapid development of the wireless city."　　It is reported that mobile recently in major cities to sign a wireless City investment plan, such as in Sichuan investment 10 billion yuan to build Sichuan wireless internet City Network, 5 years in Xian investment 16 billion yuan to build wireless city. Foreign WiFi construction is largely free, as are the wireless cities that China has built. At present, such as airports, railway stations, bus stations and other traffic-intensive areas, have provided free WiFi internet services, operators are basically unable to get in.　　At this juncture, the three major operators to provide WiFi services to the consumer-oriented system, consumers can recognize the operator's WiFi service? In response, Shankai, a professor at Beijing University of Posts and telecommunications, who has been known for its daring to speak, told reporters in an interview with the Chinese wireless city that the business model for the construction of China's radio cities, he bluntly said: "Such a construction method, dead." What is the goal of a wireless city? Social welfare, not profit. The basic of wireless city should be the free mode of Internet, otherwise it is meaningless. "Shankai that the number of wireless cities will not be used, operators do not receive investment, the results are not optimistic."　　He suggested that the "government-led, people-building" model, in public places such as the library by the government, the campus, the commercial sites of their own construction, users in their own homes, the last universal sharing, free wireless internet access. For the cost problem, in fact, the three operators have also considered, respectively, launched a different experience activities, with a view toAllow consumers to quickly accept the WiFi service model offered by operators. May 10, the China Telecom, the most of the new WiFi card, the public Internet users free experience from 2 hours to upgrade to 5 hours, and the introduction of WiFi International roaming services. China Telecom, on the one hand, fully promote WiFi hotspot coverage, on the other hand through the free experience mode, began to cultivate the market. It is understood that, such as the Shanghai World Expo, Guangzhou Asian Games, China Telecom are fully open WiFi hotspot, for users to experience free of charge.　　It is reported that Guangdong Telecom deployed during the Asian Games WiFi hotspot over million, internet speed up to 10M. Jiang, deputy general manager of China Unicom Marketing department, said that in the WiFi service, China Unicom and the other two operators are basically consistent, but also consider the charging mechanism, and timely launch with the existing network integration tariff strategy.　　However, China Unicom provincial companies also have their own promotional experience time, such as Shenzhen Unicom's latest WiFi experience extended to August 31, during this period after the Unicom paid mobile phone users can not limited time, unlimited flow of free use. Operators have struggled to avoid "plumbing" operators trying to occupy a niche in new business models such as wireless cities, the more fundamental reason is that the mobile internet era, terminals, platforms, applications have become a new profit point, operators are no longer the core of the industrial chain, in order to avoid increasingly become plumbers,　　Operators are seeking a variety of ways to develop new business models. The Ministry of Industry and Information Technology, the Institute of Telecommunications, Li Yaohua, said that standing in the operator's perspective, in order to avoid the pipeline, we need to further understand and strengthen the core competitiveness.　　The core competitiveness of operators in the past is the network advantage, now must also be the customer size, mass information, management capacity as an important element of competition. Mr Wang said that, based on this situation, telecom operators should avoid becoming dumb pipes. On the one hand, we should promote the establishment of open operating system and open business platform. "Operators should consider how to achieve the precise operation of data flow."　　Mr Wang stressed that operators should strengthen the study of traffic flow, but also to deal with the relationship between value-added services and data flow. And China Telecom is under the advantages of fixed network, combined with 3G, WiFi began a comprehensive business operation. At present, China Telecom sky-wing broadband will achieve the speed of light cable, 3G Wireless, WiFi, satellite and other multiple broadband means of unified authentication access, is a unique world-wide high-speed fusion broadband products.　　In addition to the industry's most important WiFi international roaming services, China Telecom also provides service area tips, hotspot map search, flow statistics and reminder services, but also allows users to use more convenient, rest assured.　　For enterprise customers, China Telecom provides wired wireless high-speed integrated speed of light access, not only can provide a new wireless office environment, but also for the enterprise to provide security butler, VPN and more rich applications. The three major operators of the Wi-Fi is the layout of the new business, looking for a new direction of strategy, but in the three network integration, telecommunications and radio and television two major departments of the dispute today, in fact, operators of the WBehind the IFI strategy, there is also a deeper plot to rob the commanding heights of the three nets.