Three pairs of shoes US Czech President Hsieh

"Three pairs of shoes--the United States and Czech President Hsieh Readme" Author: Hsieh

Only know Zappos to serve famous, thought, yes, buy shoes to want to win, of course, to service famous ... Read this book, realize that they are really "standing talking not waist pain", see a result on the smart-aleck explanation, know this result behind, is how many efforts how many experience how many failures how much perseverance how much more than how many wonderful insight finally came.

Read this book, just as Hsieh in front of you sincerely:

This book is divided into three parts, but also Hsieh in the promotion of the value of life on the road three stages.

1. Profit

Hsieh interested in making money from an early age, but only from a book, a badge to make the advertising began a journey to make money, seemingly so simple, then coincidence, but with wisdom and strong executive power.

Before graduating from college, Xie nearly tried all the ways in which students could make money and graduated with honors (Traditional Chinese family education results). Then he spoke of all the dreams of the inexperienced graduating student: I wanted to find a cushy and lucrative job.

2. Profit and Passion

I think if just rely on the pursuit of profit, it is not allowed to thank students to survive the Zappos of the first capital shortage period. This section also let me understand a good idea behind, how many problems will be encountered, Xie classmate is how to step by step through all the Karez:

Sales do not go----main brand supply, self-built inventory, while retaining the third party delivery business model, business model change.

Be sold by the electronic logistics system----self-built logistics system, fully operational.

Profits cannot be self-financing----cut spending, mainly to keep repeat customers rather than to open up new people and upgrade services.

Zappos, through hands-on exploration, informs all of the karez where they are not going to go around.

See Xie classmate in Kilimanjaro Mt. endure psychological and physiological double torment finally ascended the summit, completed a life desire one of the time, moved to the orbital moist----complete the dream road, doomed to need to go.

Get the loan Zappos finally alive, Xie concentrated the essence of brand culture, put forward 10 core values. One of the words impressed me: If people didn't make mistakes, then they didn't take enough risks ... hmm.

3. Profit, passion and mission

Under the pressure of the board of Directors, finally Zappos with the same customer experience of the Amazon marriage, and Xie classmate's life, and to a new starting point. He summed up 3 happiness frameworks:

1. Feel the control--> feel the Progress--> connectivity (number and depth of your network)--> vision/meaning (become part of a broader business)

2. Maslow's Pyramid: satisfying expectations--> satisfying desires--> meeting potential needs

For example: Receive the right product--> free shipping--> found the next day

3. Fun (need constant stimulation, and the shortest duration)--> Passion (the best performance combined with the most in-depth participation, the athlete sometimes called it "in the state")--> higher Mission/meaning

A lot of people in the life of the pursuit of fun, thinking that once you can continue to get "fun", will consider the "passion", with passion, it is time to pursue a higher mission. However, the appropriate strategy should be to pursue a higher mission first, because it is the longest lasting happiness, then the passion, and finally add fun.

As for entrepreneurship, the author uses poker to illustrate, "the most important decision is to choose which table to sit down, which includes knowing when to change the table." ”

The first 10 words of this sentence can be singled out as aphorisms. "The most important decision is choice", this choice not only contains the choice of what to produce, what to sell, how to operate, how to serve, I understand more in-depth is to choose what kind of customers to carry out services, is always a lot of companies hanging on the tip of the "customer-centric", is how to do, customer satisfaction, customer has not become your loyal customers, a transaction cannot unilaterally think "he is my client", even if you put his name, phone, address in your customer database, this is only a record, the highest level is to let the customer voluntarily for you to promote, Recommend customers for you.

To reach these stages, not by the number of ads on TV, how much to invest in the marketing can be achieved, whether the company has such a trait, this is the enterprise culture, in the United States and Czech companies through the full participation in the development of cultural books, to form a truly understandable corporate culture, A culture that can be incorporated into everyday activities, rather than hanging on walls and writing in books. The real meaning of corporate culture is implementation, not formulation. It is the time to truly precipitate when the culture is naturally embodied in every action of an employee. Test the culture of the formation of the standard is whether to make customer satisfaction, the customer's every request whether there is more than expected response, this answer is reflected in the daily every little thing.

For example, the title of the "three pairs of shoes" advocated by the free return concept, such as the telephone hotline on the "average processing time" indicators of understanding, not to enhance the efficiency of the company as the goal of the customer as soon as possible to receive goods for the purpose of the principle, Even to the company hotline Point Pizza This and their business without any relationship to the phone can be patient to help find answers and reply to each other, you can see the United States and Czech people for the concept of customers. A few days ago, during a trip to the bottom of a restaurant, also initially feel the seabed fishing services, you do not think they do how different, High-profile, only the initiative to help you pour a cup of water, take a plate, in turn, the dishes on the ground, each time "small accident" finally condensed into a big move The same idea in IBM's MOT (Critical moment) has also been elaborated in detail, the real culture is not to set standards for staff, do not deliberately and deliberately to the customer to carry out intentional or unintentional guidance, truly for customer service, this is the true meaning of service-oriented companies.

Each company in the beginning will not be perfect, need is in the right direction in the premise of constant change, this change is the correction of deviation, "change" is the only "unchanged", "We must learn not only not afraid of change, but also warmly embrace it, perhaps more importantly, to support and drive it." We must always plan and prepare for continuous change. "This change is the team's passion for the performance, imagine a dead company will be willing to break the status quo, towards the future?" Guard or attack the final result is to change, nothing more than to become better or worse. Change is also gradual, even if it is a little change every day, over and over, there will be great progress. To lead a company to move forward, it takes a leader to set an example, to be a follower of a team and a team leader, rather than just asking employees to do it, which is the root cause of the inability of many companies to improve continuously.

In the end, the author will be happy as the fundamental driving force of enterprise pursuit, the company's happiness and staff happiness, the two indispensable, those who blindly pursue the company's happiness (in fact, is also part of the well-being of the people) eventually away from the track of happiness. What happiness is, every company has its own understanding, and so does everyone.

Some thoughts are summarized as follows: 1. The core of corporate culture lies in the formulation and effective implementation, which is too much in the name of culture these days. 2. Attention to your customers, not only the product level, nor interpersonal, but personality aspects. 3. Instead of trying to think of crooked things, spend less time doing better. 4. Training platform is very important to build, better than simple money rewards.

Wen/Li Jiulin Mengmeng