Three-pronged enterprise and foreign trade website target keywords easy to set

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A corporate website or foreign trade promotion site, the first step is to do the content, which is to attract customers the main factor. The second is to set high quality keywords, because this article only consider the method of keyword selection, other factors affecting the ranking is not in the discussion of this article. A website keyword choice of good or bad, directly affect their site in the search engine rankings. At the same time ranked back and affect the site's traffic, unless the well-known enterprises, especially the wide range of product applications to compete for large enterprises, newly established enterprises or foreign trade, the need for search engines to guide customers to visit the site, will result in poor promotion effect, low click rate to affect the company's customer consulting and sales performance.

Keyword is the customer input search engine to find information, key words need to be considered from the customer's perspective. Engaged in sales or Web site management, perhaps for how to set the appropriate key words to worry about, because if you often modify the keyword, will be the search engine penalty. After practice I find out three ways to find the exact keywords, you can use other people's labor results, choose their own appropriate keywords. This article takes the furniture industry as an example, explains the keyword selection method.

First, learn from the industry leading enterprises or the top of the site

First of all say how to find the top of the site, open Google website, pay attention to do foreign trade to choose the English Google website, and then enter the main products, I choose "Sofa" this product word.

1 Find the right website.

Through Google search engines to get some paid advertising rankings and natural rankings of the enterprise, where the yellow background on ads is paid to click on the ranking, the general pay ranking of the keywords do not consider, we choose the first natural ranking of the former site. Because this part of the site's keywords have been optimized to understand the customer's search habits, is a rare reference material.

2 Enter the site to view the source code

View then click to enter the site, in the browser page is not able to see the site is what keyword, because the site's key words only in the source code of the Web page, for search engine reference, does not directly appear in front of the user. To view the source code, we need to use the menu tool to view the other. This can be done by clicking the right mouse button or "View Source file" Under the "View" menu.

3 Find the key word in the source file.

With the "View Source" item, the browser pops up a text tool that records the source code of the Web page, such as Notepad. General site keywords will be in the page's source code at the beginning, the tag is as follows: Meta name= "Keyword", you can search through the function, find "Keyword" Word to find records. The "content=" on the back of the tag is the key words used by the website, such as sofas, Sofa, leather sofas, fabric sofas, cornet sofas, and so on, which is the keyword we want to see, and we record them together, As we set up the corporate website or foreign trade to promote the Site keyword reference.

4 Leading industry website reference

The website of industry leading enterprise generally is specially designed and optimized, the keyword on the website is carefully selected, we can draw lessons from. We can use the above to look at the aspects of the site keyword, record it.

Second, the use of search engine keyword tools

Checking keywords through search engines is the most direct and effective way to find keywords, because search results can bring people a lot of valuable information. Because the search engine keyword tool, brings together the customer to search the product the input word information. Baidu has Baidu index, which is more practical for Chinese customers, recorded customers use vocabulary, long tail keyword popularity.

This article focuses on another heavyweight tool Google AdWords, I believe that many do network optimization or web design people are very familiar with it. It is not only applicable to domestic enterprise websites, but also a good helper of foreign trade website popularization. We click on the following URL https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType= Keyword_ideas or find "Google AdWord" in search engines, it will easily go to the target site.

1 search keywords.

In Google AdWords input search keywords, here also take the word "Sofa" as an example, and then click the "Search" button.

2 view Google adwords Display keywords

Google AdWords Lists the number of searches for the word based on the keywords just entered, and lists other broadly related phrases based on the industry features of the keywords, such as the sofa fabric, sofa sofitel, leather sofa, moderm sofa, etc. shown below, In which we through the global monthly search volume to see sofa sofitel, leather sofa, such as the search volume is good, leather sofa also with the first method introduced by the industry ranking site selection of the same keyword, can be used as a reference to the choice. and a single "furniture" Although the search volume is high, but because its goal is too broad and not clear, competitive high without consideration, because the site's keywords more, each keyword to get the weight ratio will be reduced, get the ranking will fall. The keywords in Google AdWords, especially the words to search the top of the list, are worthy of reference.

Third, the large business-to-business platform for the provision of keywords.

Using business-to-business platforms to find keywords is a very close approach to user search behavior. Now the large-scale Business-to-business platform has product search tools, many of which also have product search hints, such as the input product name, will list similar, user search more words to users as a target product search reference. This is what useful, domestic enterprise website can refer to Taobao and Ali's domestic version, in the foreign trade promotion of course is the international version of Alibaba, the global well-known business-to-business platform, brings together a huge user search products keyword and custom input. Here Alibaba International Version For example, said the overseas market promotion of the selected keywords.

1 Landing Alibaba International edition

Alibaba International version of the Web site is http://www.alibaba.com/, Alibaba International version for those engaged in foreign trade industry should be more familiar.

2 Input Keywords

Here also to "Sofa" as an example, in the product search bar on the input Sofa the word, pay attention not to press the "Search" button, a moment Ali's platform appears search suggestions Drop-down column, which shows user search commonly used vocabulary combinations, such as Sofa Sofitel, Sofa set, sofa fabric and so on, these are the key words we can refer to.

3 Find the extension of the key words

By looking up the key words above, we can choose the target keyword to extend, discover more relevance keyword phrase. Use just found the keyword "sofa fabric", input to the product search and then click the Space bar, there will be other with "sofa fabric" keyword vocabulary, this part of the keyword can be used as a Web page product introduction selection reference.

Iv. Summary

Through the above three methods, we can easily find commonly used keywords, the first two methods currently used more, the third method is in the foreign trade network to promote summed up the method. Through three methods to find out the keyword is set from the customer's point of view, to avoid some man-made subjectivity, improve the accuracy of keyword settings, I hope this article can set the key words to help.

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